At a Glance
- Tasks: Drive new business growth and build long-term client partnerships in the media localisation sector.
- Company: Join VSI, a global leader in language localisation and media services.
- Benefits: Enjoy private medical insurance, gym discounts, and a vibrant social scene.
- Other info: Be part of an innovative team at the forefront of AI and global content adaptation.
- Why this job: Shape the future of media content while working with top brands worldwide.
- Qualifications: Proven sales experience and a passion for language and culture.
The predicted salary is between 50000 - 65000 £ per year.
Want to join a global company that brings the world together by producing premium media content in over 80 languages worldwide?
VSI provides language localisation and media services to the biggest brands in streaming and media entertainment.
Headquartered in London, VSI consists of a global network of state-of-the-art studio facilities that use the world's best voice acting talent to tell the stories of our most watched movies and television series.
VSI works across a wide range of media sectors from streaming platforms, traditional broadcast television, theatrical releases and gaming.
Join our Marketing Localisation team
We are looking for an ambitious and commercially driven Business Development Manager to help accelerate the growth of our Marketing Localisation division.
This is a high-impact role focused on building new client relationships, identifying growth opportunities, and positioning VSI as a trusted localisation partner for global brands, entertainment companies, gaming publishers, streaming platforms, creative agencies, and technology companies.
You will be responsible for developing and executing strategic sales initiatives, generating new business opportunities, and working closely with our production, operations, and account management teams to deliver exceptional client experiences.
This role is ideal for someone who thrives on building relationships, enjoys uncovering new opportunities, and has a genuine passion for language, culture, media, and global content.
Key Responsibilities
- Drive New Business Growth
- Identify, engage, and convert new business opportunities across entertainment, media, gaming, technology, and agency sectors.
- Build and manage a healthy sales pipeline through networking, prospecting, lead generation, and targeted outreach.
- Develop relationships with key decision-makers and stakeholders within target accounts.
- Own the Sales Process
- Lead opportunities from initial outreach through discovery, solution development, proposal creation, negotiation, and contract signature.
- Collaborate with internal teams to create tailored localisation solutions that address client objectives and challenges.
- Maintain accurate pipeline forecasting and CRM records.
- Build Long-Term Client Partnerships
- Establish trusted relationships with prospective and existing clients.
- Understand client goals, market challenges, and localisation requirements to uncover opportunities for expansion.
- Work alongside Account Leads and Operations teams to ensure a seamless transition from sales to delivery.
- Shape Market Strategy
- Contribute to the growth strategy of VSI's Marketing Localisation division by identifying emerging trends, market opportunities, and competitive insights.
- Help define go-to-market initiatives that strengthen VSI's presence within target sectors.
- Represent VSI at industry events, conferences, networking opportunities, and client meetings.
- Expand Service Adoption
- Promote the full breadth of VSI's capabilities, including transcreation, multilingual content adaptation, subtitling, dubbing, accessibility, creative services, AI-enabled localisation solutions, and multimedia production.
- Identify upselling and cross-selling opportunities across existing and new client accounts.
- Monitor Performance
- Track sales activities, conversion rates, pipeline development, and revenue performance against agreed targets.
- Provide regular reporting and market feedback to support strategic decision-making.
What We're Looking For
- Commercial Mindset
- Proven success in business development, sales, or client acquisition roles.
- Strong consultative selling skills with the ability to uncover client needs and translate them into commercial opportunities.
- Industry Knowledge
- Experience within localisation, language services, media services, creative production, digital marketing, content production, or a related industry.
- Understanding of transcreation, translation, multimedia localisation, or global content adaptation is highly desirable.
- Relationship Builder
- Excellent communication and presentation skills with the confidence to engage senior stakeholders and decision-makers.
- Ability to develop trusted client relationships that drive long-term growth.
- Strategic and Proactive
- Comfortable identifying opportunities, developing sales strategies, and working independently to generate results.
- Strong commercial awareness and ability to navigate complex client organisations.
- Technology & Tools
- Experience using CRM platforms such as Pipedrive, Salesforce, Hub Spot, or similar.
- Familiarity with Linked In Sales Navigator and modern prospecting tools.
- Global Mindset
- Appreciation of cultural nuances and the role localisation plays in helping brands connect with audiences around the world.
Desirable Experience
- Experience selling to entertainment & media, streaming, gaming, technology, or advertising sectors.
- Knowledge of multimedia localisation, global marketing adaptation, creative production, or promotional content services.
- Exposure to AI-enabled localisation workflows and technology-driven content solutions.
Why Join VSI?
- Work with some of the world's most recognised entertainment, gaming, technology, and consumer brands.
- Be part of a growing and innovative localisation business at the forefront of AI, media, and global content adaptation.
- Collaborate with industry experts across production, creative, technology, and client services teams.
- Play a key role in shaping the future growth of VSI's Marketing Localisation division.
What else is on offer?
- Private medical insurance
- Enrolment to company salary sacrifice pension scheme
- Discounted gym membership
- Cycle-to-work scheme
- Travel card loan
- Regular social activities
Marketing Localization - Business Development Manager in London employer: VSI
VSI is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and innovation thrive. With a strong focus on employee growth, the company offers extensive training opportunities and mentorship in the rapidly evolving field of AI-enabled media services. Located in London, employees benefit from a vibrant city life, alongside perks such as private medical insurance, a salary sacrifice pension scheme, and regular social activities that enhance team bonding and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Localization - Business Development Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VSI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VSI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VSI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VSI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Localization - Business Development Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VSI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VSI:Show us that you’ve done your homework! In your application, briefly mention what you admire about VSI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VSI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VSI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VSI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
