At a Glance
- Tasks: Lead marketing automation efforts and create engaging digital campaigns.
- Company: Join a world-leading designer of automation and robotics systems.
- Benefits: Generous holiday, private healthcare, onsite gym, and creative work environment.
- Other info: Dynamic workplace with numerous clubs and excellent career growth opportunities.
- Why this job: Be part of a vibrant team shaping the future of laboratory automation.
- Qualifications: Experience in marketing automation and digital content creation.
The predicted salary is between 29000 - 34000 £ per year.
A world-leading designer and manufacturer of automation and robotics systems is seeking an experienced Marketing Executive to help shape and amplify their global story. Renowned for their creativity, engineering excellence and playfully innovative culture, this is an exciting opportunity to join their vibrant team, on an initial 12-month contract, at a time of significant growth. Operating from their award-winning, purpose-built facility in North Yorkshire, they are building the future of laboratory automation.
Your role will be two-fold. Primarily you will work closely with the Marketing Manager to lead in sourcing and implementing a fit-for-purpose marketing automation tech stack. You will ensure this enables impactful marketing and sales customer interactions across lead generation, lead nurturing, sales opportunity progression and brand awareness, as well as supporting other teams such as HR/recruitment. Secondly, you will ensure the established company website and search marketing activities are well maintained.
You will:
- Lead in the sourcing, set up and operation of effective marketing automation systems
- Own the strategy & execution (including test, scheduling and optimisation) of automated sales and marketing campaigns
- Be point of contact between Marketing and Sales for digital campaigns, coordinating with the content team to create engaging automated assets in line with campaign objectives
- Build segmented audiences in Salesforce and set campaign objectives for leads in these segments
- Identify opportunities for outreach (e.g. event follow up, industry news triggers, internal product updates)
- Set up and report upon campaign performance data to drive continuous improvement
- Contribute to discussions around Salesforce data usage, lead nurturing flows, and customer lifecycle comms.
About you: You’re a creative marketer with a strong interest in marketing automation. You will bring:
- Strong marketing automation experience
- Experience producing digital content across websites, social media, or marketing campaigns
- Proven success in campaign-based, content-led marketing
- Engaging writing style, a meticulous eye for detail and exemplary communication skills
Why apply: You’ll join a company that genuinely does things differently. Their campus-style headquarters buzzes with creativity, collaboration and innovation – from open workshops and test labs to social spaces, and games areas. What’s more, their facility and benefits are unrivalled, offering a generous holiday allowance, Private Healthcare, pension, CPD support and annual subscription to appropriate body, enhanced maternity/paternity, onsite gym, squash court, bouldering wall, countless clubs (cross fit, yoga, pottery, the list goes on!), even free access to on-site counsellor and physiotherapist whenever you need some support.
Ready to bring world-class automation to life? If you’re excited by the idea of marketing an organisation that’s redefining what’s possible in science and engineering, this could be the career-defining opportunity you’ve been looking for. Apply today!
CRM Marketing Executive in Middlesbrough employer: VRS Recruitment
Join a world-leading designer and manufacturer of automation and robotics systems, where creativity and innovation thrive in a vibrant work culture. Located in an award-winning facility in North Yorkshire, employees enjoy outstanding benefits including generous holiday allowances, private healthcare, and access to various wellness activities, all while contributing to groundbreaking advancements in laboratory automation. With ample opportunities for professional growth and a supportive environment, this is an exceptional place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Executive in Middlesbrough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing automation projects and campaigns. This gives you a chance to demonstrate your creativity and expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and innovations. Bring up how your experience aligns with their goals, especially in marketing automation and digital campaigns. It shows you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining our vibrant team and ready to contribute to our exciting journey.
We think you need these skills to ace CRM Marketing Executive in Middlesbrough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Marketing Executive role. Highlight your marketing automation experience and any relevant campaigns you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your creativity and passion for marketing automation. Tell us why you're excited about this opportunity and how you can contribute to our vibrant team.
Showcase Your Digital Content Skills:Since the role involves producing digital content, include examples of your work in your application. Whether it's social media posts or website content, we love seeing your engaging writing style and attention to detail!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Let’s get started on this exciting journey together!
How to prepare for a job interview at VRS Recruitment
✨Know Your Marketing Automation Tools
Familiarise yourself with the marketing automation platforms mentioned in the job description, like Salesforce and Hubspot. Be ready to discuss your experience with these tools and how you've used them to drive successful campaigns.
✨Showcase Your Creative Side
Prepare examples of your past work that highlight your creativity in marketing. Whether it's a campaign you led or content you created, be ready to share how your innovative ideas made an impact.
✨Understand the Company’s Vision
Research the company’s products and their role in laboratory automation. Being able to articulate how your skills align with their mission will show your genuine interest and help you stand out.
✨Prepare for Data-Driven Discussions
Brush up on metrics and analytics related to marketing campaigns. Be prepared to discuss how you've used data to optimise campaigns and improve lead nurturing processes in your previous roles.
