Lynx Marketing Manager

Lynx Marketing Manager

Kingston upon Thames Full-Time 66000 - 88000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the Lynx brand marketing strategy and drive category growth in a fast-paced FMCG environment.
  • Company: Join Unilever, a global leader in personal care with iconic brands like Dove and Lynx.
  • Benefits: Competitive salary up to Β£88,000, full-time role, and opportunities for professional development.
  • Why this job: Make a real impact on one of the UK's largest male toiletries brands and innovate for the future.
  • Qualifications: Experience in UK brand marketing, strong commercial acumen, and creativity in execution.
  • Other info: Dynamic team environment with opportunities for career growth and occasional travel to London.

The predicted salary is between 66000 - 88000 Β£ per year.

Manpower are currently seeking an interim Marketing Manager (Lynx), to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, and become an integral part of their fast-paced FMCG environment.

The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run for 12 months, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to Β£88,000 per annum, pro rata, depending upon experience.

Unilever is one of the key Personal Care manufacturers in the UKI, with some of the category\’s largest and most loved brands, including Lynx – the UK\’s largest male toiletries brand.

To continue to build this great brand, we have a new opening for a Marketing Manager to lead the Lynx brand across the UK & Ireland, responsible for the delivery of the Lynx plan across key customers, deploying our much-loved innovation and outstanding communication: making the brand unmissable and working collaboratively with the global team to create a strong innovation/renovation funnel to continue to grow the brand in the future

The successful candidate will have a passion for the consumer and evidence they can bring brilliant marketing execution and strong commercial acumen to a high performing team. You will play a critical role leading one of the UK Personal Care\’s largest brands, alongside a wider position as part of the UK and EU deodorants marketing team.

Key Responsibilities

  • Drive category growth through commercial delivery
  • Lead the commercial delivery of the brand and continuously understand ongoing business performance of key segments, monitoring competitor activity and measuring return on marketing investment.
  • With Customer Development, lead key retailer meetings, to build successful customer relationships and drive category growth.
  • Input into brand annual planning process with Customer Development colleagues.
  • Partner with the UKI gifting lead to drive further brand experience and penetration.
  • Own internal relationship between brand and Customer Development for key accounts, assisting key account teams with the commercial delivery and deployment of in year priorities and performance tracking.
  • Generate best in class, social first brand experiences through Paid, Owned & Earned Media
  • Lead the annual media planning process and briefing of the all-agency team.
  • Brief the lead creative agency on locally led and relevant campaign assets as part of the paid media plan.
  • Regularly liaise with global communications teams on short and long-term opportunities to drive
  • Supporting the briefing and facilitation of best-in-class instore shopper marketing to embed key brand messages at the point of purchase, supporting wider brand activation plans.
  • Partner with Lynx global team and Deodorant EU category lead to develop a strong 12QP
  • Lead the deployment of multi-year innovation, including wider activation plans, to drive penetration and market share.
  • Own business case development for all future innovations, aligning them to the long-term brand strategy and business expectations.
  • As a lead design market, supply global colleagues with local market insights to help shape a successful innovation funnel
  • Alongside Customer Strategy Planning team, lead local NRM initiatives across both categories (deodorants and skin cleansing).
  • Lead & Inspire a Brand marketing team and support Deodorant marketing director
  • Management of a team of 4 to support on the above workplan.
  • Lead wider external all-agency team
  • Championing our high-performance culture
  • Work with Deodorant marketing director to support across the overall category.

Key Requirements

  • Must have UK local brand experience, preferably within a brand with a similar target audience to Lynx.
  • Finger on the pulse – you\’ll know what\’s trending and what our audience\’s view on it is
  • Quick thinker
  • Self-starter
  • Ability to own & deliver your own projects
  • Work and lead large cross functional teams including external agencies
  • Entrepreneurial and \’can do\’- ability to bring new ideas to meet our business objectives
  • Strong mix of executional grip and strategic thinking
  • Strong commercial business mind-set & ability to make clear decisions and manage a variety of stakeholders across functions.
  • Consumer and customer obsessed. You will be able to find synergies with customer and brand strategies. Be competent at presenting and leading customer meetings.
  • Candidates should also have strong creativity with proven track record of turning insights into action, with strong entrepreneurial skills and project management experience. The individual is expected to exercise judgment in coordinating and implementing various projects to completion under tight deadlines and to be able to lead a portfolio of projects and influence others.
  • We are also looking for a candidate who has a great team spirit, fantastic interpersonal skills and enjoys relationship building externally and internally.

Occasional travel to London for meetings required.

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Lynx Marketing Manager employer: Vrieservice

Unilever is an exceptional employer, offering a dynamic work environment in Kingston upon Thames where creativity and innovation thrive. As a Marketing Manager for the iconic Lynx brand, you will benefit from competitive compensation, a supportive team culture, and ample opportunities for professional growth within one of the UK's leading FMCG companies. Join us to make a meaningful impact on beloved brands while collaborating with a global network of talented professionals.
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Contact Detail:

Vrieservice Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Lynx Marketing Manager

✨Tip Number 1

Network like a pro! Reach out to people in the FMCG sector, especially those connected to Unilever or Lynx. Attend industry events or webinars and don’t be shy about introducing yourself – you never know who might have the inside scoop on job openings.

✨Tip Number 2

Show off your passion for the brand! When you get that interview, make sure to highlight your love for Lynx and how you can contribute to its growth. Share ideas on innovative marketing strategies that resonate with the target audience.

✨Tip Number 3

Prepare for those tricky questions! Think about how you would handle challenges in the role, like driving category growth or managing cross-functional teams. Practise your responses so you can showcase your strategic thinking and execution skills.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can bring fresh ideas to the table, just like you!

We think you need these skills to ace Lynx Marketing Manager

Brand Management
Commercial Acumen
Marketing Execution
Consumer Insights
Project Management
Cross-Functional Team Leadership
Creativity
Stakeholder Management
Media Planning
Communication Skills
Relationship Building
Strategic Thinking
Analytical Skills
Entrepreneurial Mindset
Customer Obsession

Some tips for your application 🫑

Tailor Your CV: Make sure your CV is tailored to the Lynx Marketing Manager role. Highlight your relevant experience in FMCG and any specific achievements that align with the job description. We want to see how you can bring your unique skills to our team!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for the Lynx brand and how your background makes you the perfect fit. Don’t forget to mention your understanding of the consumer and your marketing execution skills – we love that stuff!

Showcase Your Creativity: As a Marketing Manager, creativity is key! Include examples of past campaigns or projects where you’ve turned insights into action. We’re looking for someone who can think outside the box and bring fresh ideas to the table.

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Let’s get you on board!

How to prepare for a job interview at Vrieservice

✨Know Your Brands

Before the interview, dive deep into Unilever's brands, especially Lynx. Understand their marketing strategies, recent campaigns, and what makes them stand out in the FMCG market. This knowledge will help you demonstrate your passion for the consumer and your ability to bring brilliant marketing execution.

✨Showcase Your Commercial Acumen

Be prepared to discuss how you've driven category growth in previous roles. Bring specific examples of how you've monitored business performance, measured return on marketing investment, and led successful retailer meetings. This will show that you have the strong commercial mindset they’re looking for.

✨Demonstrate Your Creativity

Think of innovative ideas that could enhance the Lynx brand experience. Be ready to share how you've turned insights into action in past projects. This will highlight your entrepreneurial spirit and ability to lead cross-functional teams effectively.

✨Prepare for Team Dynamics

Since you'll be managing a team, think about your leadership style and how you inspire others. Prepare examples of how you've built relationships internally and externally, and how you've championed a high-performance culture in your previous roles. This will resonate well with their emphasis on teamwork and collaboration.

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