Employer Brand Content Manager
Employer Brand Content Manager

Employer Brand Content Manager

City of London Full-Time 38400 - 48000 £ / year (est.) No home office possible
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Vrieservice

At a Glance

  • Tasks: Shape Unilever's employer brand through engaging social media and content strategies.
  • Company: Join Unilever, a global FMCG leader with iconic brands like Dove and Persil.
  • Benefits: Competitive salary, flexible remote work, and a vibrant team culture.
  • Other info: Dynamic role with opportunities to innovate and grow in a fast-paced environment.
  • Why this job: Make a real impact in attracting top talent while showcasing your creativity.
  • Qualifications: 3+ years in digital marketing; passion for storytelling and strong communication skills.

The predicted salary is between 38400 - 48000 £ per year.

Manpower is currently seeking an interim Social Media & Content Manager, to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, to become an integral part of their fast-paced FMCG environment.

The position is based at Blackfriars on London\’s Victoria Embankment, just a short walk from Blackfriars tube. This is a full-time temporary role for 12 months (Maternity Cover), to start asap, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £48,000 per annum, pro rata, depending upon experience.

The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

Why This Role Matters

You\’ll help shape how Unilever is perceived as an employer, using social media and content to attract top talent. The role involves building vibrant candidate communities, crafting compelling content, and driving measurable outcomes across global platforms.

Key Responsibilities

  • Lead organic strategy and execution for Unilever Careers channels (LinkedIn, Instagram, TikTok).
  • Manage content calendars, creative briefs, publishing, moderation, and performance reporting.
  • Act as brand guardian, ensuring content aligns with Unilever\’s EVP and resonates with talent audiences.
  • Guide local Employer Brand leads on best practices and approve global EB content.
  • Use insights to develop \’social-first\’ ideas and embed them across full-funnel campaigns.
  • Continuously test and optimise formats, audiences, and channels.
  • Define KPIs and co-create performance reports with actionable insights.

Social Media Management

  • Support employee advocacy by building a community of internal creators.
  • Lead influencer content execution from briefing to publishing and measurement.

Owned Channel Content

  • Manage careers site content to ensure consistency with social media messaging and EVP.

Innovation & Trends

  • Identify and pilot emerging trends (e.g., AI tools, platform shifts, social culture) to keep Unilever ahead.

What You\’ll Bring

  • A passion for marketing and storytelling, especially in the talent space.
  • Ability to adapt traditional marketing tactics to employer branding.
  • Strong relationship-building and communication skills.
  • Action-oriented mindset with a focus on results and optimisation.
  • Creative flair with a strategic approach to content and campaigns.

Experience & Skills

  • 3+ years in digital/social marketing; employer brand experience is a plus.
  • Proven success in multi-channel campaigns and stakeholder management.
  • Deep knowledge of social platforms and native best practices.
  • Strong analytical skills and experience with data-driven marketing.
  • Design and copywriting skills; familiarity with tools like Canva is a bonus.
  • Excellent presentation and communication skills across levels.

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Employer Brand Content Manager employer: Vrieservice

Unilever is an exceptional employer, offering a dynamic work environment in the heart of London, where creativity and innovation thrive. With a strong commitment to employee growth, you will have access to diverse opportunities for professional development while working alongside passionate individuals who share your enthusiasm for storytelling and marketing. The blend of remote and onsite working arrangements, coupled with competitive compensation, makes this role not only rewarding but also flexible, allowing you to balance your career aspirations with personal commitments.
Vrieservice

Contact Detail:

Vrieservice Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Employer Brand Content Manager

✨Tip Number 1

Network like a pro! Reach out to people in the industry, especially those connected to Unilever or similar FMCG brands. A friendly chat can open doors and give you insights that might just land you that interview.

✨Tip Number 2

Show off your social media skills! Create a personal brand on platforms like LinkedIn or Instagram. Share content that reflects your passion for employer branding and storytelling – it’s a great way to catch the eye of recruiters.

✨Tip Number 3

Prepare for interviews by researching Unilever’s current campaigns and their employer brand strategy. Bring fresh ideas to the table that align with their vision – it shows you’re proactive and genuinely interested in the role.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage with us directly.

We think you need these skills to ace Employer Brand Content Manager

Social Media Management
Content Creation
Employer Branding
Digital Marketing
Campaign Management
Analytical Skills
Data-Driven Marketing
Relationship-Building
Communication Skills
Creative Thinking
Strategic Planning
Performance Reporting
Trend Analysis
Design Skills
Copywriting

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the role of Employer Brand Content Manager. Highlight your experience in digital marketing and employer branding, and don’t forget to showcase any relevant campaigns you've worked on!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with Unilever's mission. Be genuine and let your personality come through.

Showcase Your Creativity: Since this role involves content creation, don’t hesitate to include links to your previous work or projects. Whether it's social media posts, campaigns, or any creative content, we want to see what you can do!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Unilever!

How to prepare for a job interview at Vrieservice

✨Know Your Employer Brand

Before the interview, dive deep into Unilever's employer brand. Understand their values, mission, and how they position themselves in the market. This will help you tailor your responses and show that you're genuinely interested in shaping their narrative.

✨Showcase Your Social Media Savvy

Prepare examples of your previous work in social media and content management. Be ready to discuss specific campaigns you've led, the strategies you employed, and the measurable outcomes. Highlight your familiarity with platforms like LinkedIn, Instagram, and TikTok, as these are crucial for the role.

✨Bring Data to the Table

Since the role requires strong analytical skills, come equipped with data-driven insights from your past experiences. Discuss how you've used KPIs to optimise campaigns and what tools you've used for performance reporting. This will demonstrate your ability to make informed decisions.

✨Be Creative and Strategic

Think of innovative ideas that could enhance Unilever's employer branding. Prepare to share your thoughts on emerging trends in social media and how you would apply them. Showing your creative flair alongside a strategic mindset will set you apart from other candidates.

Employer Brand Content Manager
Vrieservice
Location: City of London
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