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For Companies At a Glance
- Tasks: Lead and develop a team of managers to drive sales and operational success.
- Company: VPZ is a rapidly growing family-run vape business with over 180 UK stores.
- Benefits: Enjoy competitive pay, career development opportunities, and a dynamic work environment.
- Why this job: Join a passionate team focused on excellence and innovation in the vape industry.
- Qualifications: 3+ years in retail leadership, strong sales skills, and a valid driver's licence required.
- Other info: This role involves managing a large team across multiple locations.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
About us:
VPZ is a family-run business with our head office in Edinburgh. We have grown from just 1 store in Edinburgh to over 180 stores across the whole of the UK and we’re not stopping there. We are known for setting and driving the standards within the vape industry and providing excellent product and sales training.
We are seeking a dynamic and results-driven Area Retail Sales Manager to lead a large, high-performing retail region with 30+ stores. This is a senior leadership role for someone who is passionate about driving sales, people development and operational success.
You’ll be responsible for managing a team of Cluster Managers and Store Managers, overseeing the performance of approximately 100 team members across your region.
Your key focus will be to achieve sales targets, lead operational strategy, and uphold the highest standards of execution across all locations.
About the Role
As Area Retail Sales Manager, you will:
- Lead and develop Cluster and Store Managers to ensure commercial success and team engagement.
- Drive sales growth by executing effective regional strategies tailored to each store.
- Manage the operational budget for your region and monitor cost-effectiveness.
- Evaluate and optimise performance across your stores, ensuring alignment with company KPIs.
- Uphold company standards and ensure regulatory compliance at all times.
- Prepare and present insightful operational and financial reports.
Key Responsibilities
- Achieve revenue targets and drive commercial performance across your region.
- Lead daily operations, manage budgets, and set performance goals.
- Analyse and report on monthly sales performance and operational initiatives.
- Enhance operational efficiency through planning and continuous process improvement.
Experience & Skills Required
- Minimum 3 years' multi-site retail leadership experience, ideally overseeing large teams including Store and Cluster Managers.
- Strong sales acumen with proven influencing and commercial decision-making abilities.
- Inspirational leadership style with a focus on team development and engagement.
- Excellent operational, analytical, and problem-solving skills.
- Experience in a fast-paced, high-volume, customer-focused retail environment.
- A valid driver's licence is required for regional travel.
Area Retail Sales Manager employer: VPZ
Contact Detail:
VPZ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Retail Sales Manager
✨Tip Number 1
Familiarise yourself with VPZ's brand values and mission. Understanding what drives the company will help you align your leadership style and sales strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Network within the retail industry, especially with professionals who have experience in multi-site management. Building connections can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven sales growth and improved team performance in previous roles. Being able to showcase your achievements will demonstrate your capability for this senior position.
✨Tip Number 4
Stay updated on the latest trends in the vape industry and retail management. Showing that you're knowledgeable about the market can set you apart from other candidates and highlight your commitment to the role.
We think you need these skills to ace Area Retail Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your multi-site retail leadership experience, particularly any roles where you managed large teams. Use specific examples to demonstrate your sales acumen and leadership style.
Craft a Compelling Cover Letter: In your cover letter, express your passion for driving sales and team development. Mention how your previous experiences align with the responsibilities of the Area Retail Sales Manager role and how you can contribute to VPZ's success.
Highlight Relevant Skills: Emphasise your operational, analytical, and problem-solving skills in your application. Provide examples of how you've enhanced operational efficiency or achieved revenue targets in past roles.
Showcase Your Leadership Style: Describe your inspirational leadership style and how it has positively impacted team engagement and performance in your previous positions. This will help demonstrate that you are a good fit for leading Cluster and Store Managers.
How to prepare for a job interview at VPZ
✨Showcase Your Leadership Skills
As an Area Retail Sales Manager, you'll be leading a large team. Be prepared to discuss your leadership style and provide examples of how you've successfully developed and motivated teams in the past.
✨Demonstrate Sales Acumen
Highlight your experience in driving sales growth. Prepare specific examples of strategies you've implemented that resulted in increased revenue, and be ready to discuss how you would tailor these strategies for different stores.
✨Understand Operational Efficiency
Familiarise yourself with operational management principles. Be ready to discuss how you've optimised performance in previous roles, including budget management and cost-effectiveness strategies.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think of scenarios where you've had to make tough decisions or overcome challenges in a retail environment, and be ready to explain your thought process.