The National Account Manager is responsible for the strategic development, retention and profitable growth of allocated national accounts across Groundforce. The role owns and develops long-term customer relationships at all levels within key national accounts, ensuring delivery of agreed trading plans, revenue growth, customer retention and market share improvement. The national account manager will act as the primary point of contact and commercial lead for allocated customers, coordinating internal resources to maximise customer value and ensure operational excellence. The role requires close collaboration with the Head of National Accounts, Regional Managers, Area Managers, Operations, engineering, HireDesk and VP Group businesses to drive strategic opportunities, improve customer engagement and deliver sustainable profitable growth.
Key Responsibilities
- Drive Core Shoring national account growth through strategic planning, joint business plans, and aligning customer objectives with company goals
- Negotiate contracts, commercial agreements, and promotional activities to maximise profitability and customer value.
- Drivenew business opportunitiesthrough proactive outreach and relationship building.
- Collaborate with Operations and internal teams to ensure seamless onboarding, delivery, and ongoing national account management.
- Work collaboratively with Vp plc group colleagues on strategic customer activity and national account plans eg Balfour Beatty, Volker, Kier
- Ensure that all agreed customer service levels, KPIs and performance standards are maintained.
- Enforce terms, rebates, revenue targets through monthly account plans and regular customer reviews
- Achieve and exceed budgeted hire revenues, whilst utilising the shoring division’s pricing model.
- Utilise the Regional/Area manager resource supportively in delivering the specific budget revenue
- Ensure site locations, plans and schemes are known and fed into the field sales area managers – liaise closely with the area/regional managers
- Utilise marketing resource for brand growth within the customer
- When considered necessary or appropriate by management you may be required to carry out any duties considered within your skill and competence to assist the smooth running of the business.
What We’re Looking For
- Proven experience in National Account Management or a similar senior commercial role within the shoring market
- Significant experience engaging with senior decision-makers with the ability to recognise when a flex in approach is needed.
- Excellent stakeholder management, negotiation, and presentation skills
- Strong commercial acumen with the ability to analyse growth and profitability opportunities
- Ability to manage multiple priorities and adapt to changing business needs.
- Highly organised with strong attention to detail and analytical capabilities with the ability to present data effectively
- Proficient with CRM systems and other sales management tools
What We Can Offer You
- Salary sacrifice pension
- 25 days holiday (increases with service), plus bank holidays & 1 extra day to be taken in the month of your birthday
- Company Car
- Private Health Insurance
- Free Tool Hire
- Life Assurance cover 3x salary
- Share save scheme
- Recommend a friend scheme
- Learning & Development – commitment to upskilling and developing our people, structured in house training available alongside external training where required
- Cycle to work scheme
- Long service recognition
- My Vp discounts – a variety of discounts and rewards on thousands of well-known brands
- Discounts on HP products
- EE mobile contract discount offers
- Health Shield (discounted premiums on health care cash plan)
- Employee Assistance Programme
- Virtual GP Service
- Will Writing & Funeral Concierge Service
- Regit Assist 24/7 accident helpline – free joining
- All the above benefits are managed through our Employee Engagement Platform – Spotlight
A Little Bit About Us
Groundforce is the market-leading rental provider of excavation support systems and specialist products for the water, civil engineering, and construction industries. With a remarkable 60-year heritage, we offer comprehensive shoring and related services.
Operating under the Groundforce banner, we provide a wide range of solutions, including shoring, piling, construction training, temporary bridging, and more. Our goal is to be the convenient one-stop shop for "total solutions" in the construction and civil engineering industry.
At Groundforce, we pride ourselves on our divisions, including Groundforce Shorco & Piletec, Stopper Specialists, Groundforce Bridge, and Groundforce Training Services. We continually invest in acquiring associated businesses to enhance our product portfolio and offer reliable and high-quality equipment for our customers.
Excellence is our priority. We hold ISO 9001, 14001, and OHSAS 18001 certifications, demonstrating our commitment to quality, environmental stewardship, and safety.
Vp plc is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.
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National Account Manager in Birmingham employer: Vp plc
Brandon Hire Station is an excellent employer that values its employees by offering a supportive work culture and opportunities for growth within the company. As a Multi-Drop Driver & Branch Assistant, you will enjoy competitive benefits including a pension and annual leave, while working in a dynamic environment that prioritises safety and customer satisfaction.
