£35,000–£45,000 FTE | 0.7 FTE or term-time only | Brighton
Want to take ownership of paid digital marketing for a growing travel business?
Voyager School Travel is a Brighton-based specialist in educational travel, providing overseas school trips and immersive language residentials for schools across the UK and Europe. We're part of the wider Class Tours Group, which also includes COGO, specialising in performing arts trips to Disneyland Paris, and Family Adventure Holidays.
We're entering an exciting period of growth, with new investment, new products and a 400-bed school Campus being built just outside Disneyland Paris.
We're looking for a Paid Digital Marketing Manager to take ownership of our paid acquisition activity across the group – helping us build awareness, attract new audiences and turn paid traffic into enquiries and bookings.
You'll join a small, hands-on marketing team, so this is a role with both strategic responsibility and plenty of opportunity to get stuck into the detail.
What you'll be doing
- Develop and manage paid digital strategy across our brands
- Manage PPC, Performance Max, paid social and display activity
- Set budgets, objectives and KPIs and monitor performance
- Analyse campaigns and continually optimise performance and ROI
- Manage and challenge external PPC agencies
- Develop our paid social activity and test new acquisition channels
- Work with the Growth Manager on landing pages, customer journeys and conversion
- Develop campaign messaging and write/adapt copy for paid search, social and other digital campaigns
- Work with the wider marketing team on campaigns, CRM, product launches and new brands
We're looking for someone who is hands-on as well as strategic. You should be comfortable managing agencies and budgets, but also happy getting into campaign settings, analysing results, testing audiences and writing ad copy yourself.
What we're looking for
You'll have proven experience managing paid digital campaigns, ideally across PPC/PMax and paid social, with a strong understanding of acquisition, conversion tracking and performance optimisation.
You'll also need:
- Strong analytical and commercial skills
- Experience managing agencies or external partners
- The ability to interpret campaign data and turn it into action
- Good copywriting skills for digital advertising and campaigns
- A hands-on approach and willingness to test and learn
- The ability to work collaboratively within a small marketing team
This is a 0.7 FTE role, but we're flexible about how those hours are structured. You could work shorter days, a shorter working week or term-time only, depending on what works best for you and the business.
You'll have genuine ownership of paid acquisition across a growing group, with the opportunity to develop our existing activity and explore new channels rather than simply managing an established account.
You'll also get:
- Pension contributions
- Familiarisation trips to France
- Cycle to work scheme
- Two company socials each year
- Free drinks and snacks in the office
- Brighton office based at Preston Park
- Flexible part-time structure, including term-time-only
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