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- Tasks: Manage and optimise Meta advertising campaigns for hotels and restaurants.
- Company: Join a creative marketing team in the hospitality and travel industry.
- Benefits: Flexible working environment with opportunities for growth and innovation.
- Other info: Part-time consultant roles available for those looking to balance work and study.
- Why this job: Make a real impact on exciting campaigns and drive measurable results.
- Qualifications: Experience with Meta Ads, technical skills in tracking, and a passion for hospitality.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a technically skilled and performance-driven Meta Paid Ads Technical Specialist to help drive bookings, reservations, and revenue growth across our portfolio of US hotels and outlets. This role is ideal for someone who understands the technical side of paid social advertising just as well as campaign strategy — with strong experience in Meta tracking infrastructure, Conversion API implementation, and hospitality integrations, including OpenTable. From luxury hotels, branded resorts, and restaurants, you’ll play a key role in ensuring campaigns are accurately tracked, effectively optimized, and deliver measurable business impact.
What You’ll Do
- Build, manage, and optimize Meta advertising campaigns across Facebook and Instagram
- Implement and maintain Meta Pixel, Conversion API (CAPI), custom events, and server-side tracking solutions
- Configure and troubleshoot integrations between Meta and hospitality platforms including OpenTable
- Ensure accurate tracking for dining reservations, hotel bookings, lead generation, and promotional campaigns
- Develop audience targeting strategies including retargeting, traveler segmentation, and lookalike audiences
- Analyze campaign performance and continuously optimize toward ROAS, conversions, and engagement
- Work closely with creative, social, and account teams to align paid campaigns with broader brand and marketing strategies
- Stay up to date with Meta advertising updates, privacy changes, and hospitality marketing trends
What We’re Looking For
- Proven experience managing and optimizing Meta Ads campaigns
- Strong technical knowledge of:
- Meta Pixel
- Conversion API (CAPI)
- Event tracking and attribution
Bonus Points
- Experience scaling campaigns focused on direct bookings and dining reservations
- Knowledge of LinkedIn and TikTok ads
- Understanding of creative testing and performance-driven content strategy
- Experience working with luxury or lifestyle hospitality brands
Why Join Us?
- Work with leading hospitality, restaurant, and travel brands
- Be part of a creative and collaborative marketing team
- Opportunity to drive measurable results across exciting campaigns and destinations
- Flexible working environment with room for growth and innovation
- Part time consultant considered
Meta Paid Ads Technical Specialist employer: Voyage Travel Marketing
Contact Detail:
Voyage Travel Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Meta Paid Ads Technical Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the hospitality and advertising sectors on LinkedIn. Join relevant groups and engage in discussions to get your name out there. You never know who might have a lead on that perfect Meta Paid Ads Technical Specialist role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past Meta Ads campaigns, including metrics and results. This will give potential employers a clear picture of what you can bring to the table and how you can drive bookings and revenue growth.
✨Tip Number 3
Stay updated with the latest trends! Follow industry blogs and attend webinars related to Meta advertising and hospitality marketing. This knowledge will not only help you in interviews but also show that you're genuinely passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. Tailor your application to highlight your technical skills and experience with Meta tracking infrastructure. Let us know how you can optimise campaigns and deliver measurable business impact!
We think you need these skills to ace Meta Paid Ads Technical Specialist
Some tips for your application 🫡
Show Off Your Technical Skills: Make sure to highlight your experience with Meta Pixel and Conversion API in your application. We want to see how you've tackled technical challenges in past campaigns, so don’t hold back!
Tailor Your Application: Customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background with what we’re looking for.
Quantify Your Achievements: When discussing your previous roles, use numbers to showcase your impact. Whether it’s increased ROAS or improved engagement rates, we want to see the measurable results of your work!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Voyage Travel Marketing
✨Know Your Meta Inside Out
Make sure you brush up on your knowledge of Meta Ads, especially the technical aspects like the Meta Pixel and Conversion API. Be ready to discuss how you've implemented these in past campaigns and how they can drive results for hospitality brands.
✨Showcase Your Analytical Skills
Prepare to talk about specific campaigns you've managed, focusing on how you analysed performance metrics and optimised for better ROAS. Use concrete examples to demonstrate your analytical mindset and problem-solving skills.
✨Understand the Hospitality Landscape
Familiarise yourself with the hospitality industry, particularly how dining reservations and hotel bookings work. Being able to speak the language of the industry will show that you're not just technically skilled but also understand the business impact of your work.
✨Be Ready to Collaborate
This role involves working closely with creative and account teams, so be prepared to discuss how you've successfully collaborated in the past. Highlight any experiences where teamwork led to successful campaign outcomes, especially in a fast-paced environment.