At a Glance
- Tasks: Drive innovative marketing experiments and scale new acquisition channels for growth.
- Company: Fast-growing tech company with a focus on creativity and experimentation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Join a dynamic team where your ideas can lead to significant growth.
- Why this job: Be a key player in shaping the future of our marketing strategy and driving real impact.
- Qualifications: Experience in performance marketing and a strong analytical mindset are essential.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a curious and highly analytical Performance Marketing Manager to discover and scale our next multi-million-pound acquisition channels. You will be the engine of our new channel experimentation, systematically identifying, testing, and validating opportunities that sit outside our core performance channels. From CTV and audio to direct mail and partnerships, you will have the autonomy and budget to find our next major growth lever.
This is not a typical marketing role focused on optimising existing campaigns. This is a 0-to-1 opportunity for a true builder. You'll be a scientist, strategist, and operator all in one, with a clear mandate to test, fail, learn, and scale. Your successes will directly contribute to diversifying our marketing mix and securing our long-term, sustainable growth.
This hybrid role is based three days per week in our London HQ.
What you’ll do
- Own the experimentation pipeline – Build and manage a rigorous, high-velocity testing framework to identify, prioritise, and execute growth experiments across a wide range of potential new channels.
- Launch and scale new channels – Take validated ideas from initial test to fully-fledged acquisition channels, developing the playbook, managing budgets, and building the business case for further investment.
- Manage the full experiment lifecycle – Run the end-to-end process for each test: from hypothesis generation and financial modelling to creative briefing, technical setup, execution, and post-campaign analysis.
- Champion disciplined measurement – Define clear 'kill or scale' criteria for every experiment. Utilise geo-lift tests, incrementality measurement, and cohort analysis to prove the true impact of your channels.
- Manage an experimentation roadmap – Own and deploy a dedicated seven-figure experimentation budget, allocating capital efficiently to the highest-potential opportunities and reporting on portfolio performance.
- Partner cross-functionally – Work hand-in-hand with data to design tests, creative to produce bespoke assets, product to build required landing pages, and finance to model potential outcomes.
Who you are
- Strong experience in a growth, performance, or user acquisition role within a fast-growing tech or DTC company. Direct experience in launching and scaling new channels is essential.
- Hypothesis-driven and deeply analytical. You are comfortable building a financial model from scratch, can separate correlation from causation, and live by the principle of statistical significance.
- A T-shaped marketer with a broad understanding of many channels but a deep, hands-on expertise in at least one or two (paid social, search, affiliates, etc.).
- Resourceful and biased to action. You know how to get a test live quickly and creatively, even without a perfect playbook or existing infrastructure.
- Fluent in data analysis. Proficiency with tools like Looker/Tableau and Excel/Google Sheets is a must. Basic SQL knowledge is a strong advantage.
- Thrive in ambiguity and are comfortable with failure. You see a failed test as a valuable learning opportunity, not a setback.
- An excellent project manager, able to juggle multiple experiments and stakeholder relationships simultaneously without dropping the ball.
- A compelling communicator who can build a powerful narrative around data to influence decision-making and secure buy-in for new initiatives.
Performance Marketing Manager in London employer: Voy
At Voy, we pride ourselves on being an excellent employer that values innovation and community impact. Our dynamic work culture fosters collaboration and professional growth, offering employees opportunities to enhance their skills while making a meaningful difference in public health. With a hybrid working model and regular engagement in vibrant areas like Manchester and Sheffield, we provide a unique environment where you can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Voy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Voy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Voy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Voy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Voy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Voy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Voy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Voy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Voy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Voy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
