At a Glance
- Tasks: Analyse ad performance data and create compelling briefs for future campaigns.
- Company: Join a dynamic team at a leading creative agency in London.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
- Why this job: Be the creative brain behind impactful ads and drive real results.
- Qualifications: 2+ years in creative strategy or performance marketing with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
We\'re looking for a deeply curious and analytical Creative Strategist to be the brains behind our performance creative.
You will be the critical link between data and ideas, responsible for uncovering insights in our campaign performance and translating them into powerful concepts for future ads.
You will spend your days in our ad platforms and analytics dashboards, figuring out the \'why\' behind what works, and using that knowledge to write the briefs that fuel our growth engine.
This hybrid role is based three days per week in our London HQ.
What You’ll Do Analyse creative performance data – Conduct regular, in-depth analysis of our advertising creative across all performance channels to identify trends, top performers, and areas for improvement.
Develop data-informed creative hypotheses – Formulate clear, testable hypotheses based on your analysis.
Write compelling creative briefs – Translate your hypotheses and insights into concise, inspiring, and data-rich briefs for internal and external creative partners.
Manage the creative feedback loop – Own the process of analysing test results and systematically sharing learnings with the creative and marketing teams to inform the next cycle of iteration.
Conduct competitor and market research – Be the team\'s expert on the competitive landscape, constantly monitoring for new creative trends, angles, and formats that we can adapt and test.
Partner with channel managers – Work as a strategic partner to paid social and search managers, providing them with a steady stream of creative insights to improve their channel performance.
Who You Are 2+ years of experience in a creative strategy, media buying, or performance marketing role where you were responsible for analysing ad creative performance.
An exceptional analytical thinker who has the ability to look at a spreadsheet of ad results and see a compelling story and actionable insights.
Highly proficient with native ad platforms (especially Meta Ads Manager and Tik Tok Ads Manager) and analytics tools (e. g.
Google Analytics, Looker).
A natural-born problem solver, driven by an insatiable curiosity to understand why some creative works and other creative fails.
An excellent communicator who can translate complex data into a simple, clear, and persuasive narrative for creative- and data-minded stakeholders.
A bridge-builder between analytical and creative minds, earning the trust of both through your rigour and insight.
Extremely organised and able to manage multiple projects and data streams in a fast-paced, high-performance environment. #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Performance Creative Strategist (Paid Social) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Voy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Voy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Voy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Voy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Creative Strategist (Paid Social) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Voy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Voy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Voy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Voy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Voy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Voy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
