At a Glance
- Tasks: Design and execute impactful marketing campaigns across various channels to drive growth.
- Company: Join Voy, a dynamic team at the forefront of marketing and product innovation.
- Benefits: Enjoy a collaborative environment with opportunities for personal and professional growth.
- Other info: Thriving test-and-learn culture with a focus on data-driven decision making.
- Why this job: Take ownership of campaigns that directly influence key business metrics and make a real impact.
- Qualifications: Experience in Lifecycle platforms and strong copywriting skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
Opportunity
You’ll join the Lifecycle team at Voy, sitting at the intersection of marketing, product, data, and clinical.
The team owns email, SMS, push, and in-app channels as genuine performance drivers — not just communication tools — and is focused on scaling Lifecycle attributed revenue 2x.
You’ll work alongside Lifecycle Marketing Managers who move fast, experiment constantly, and care about commercial outcomes.
This role gives you direct ownership of campaigns that move core growth metrics: CVR, CAC, retention rate, and LTV.
You’ll have the autonomy to run experiments, shape segmentation strategy, and write copy that converts — with the data infrastructure to see the impact of your work clearly.
- What You’ll Do
- Design and execute campaigns that drive lead conversion, first-time buyers, reactivation, and long-term retention across email, SMS, push, and in-app.
- Build and optimise automated flows and trigger-based campaigns using customer behaviour data to improve engagement and CVR at every funnel stage.
- Own A/B testing across all Lifecycle channels — develop hypotheses, run experiments, and apply learnings to meaningfully move conversion rates.
- Write high-impact copy tailored to audience segments and funnel stages, from first-touch nurture to win-back sequences.
- Track campaign and funnel performance in Looker, Metabase, and Mixpanel — identify optimisation opportunities and feed them back into execution.
- Partner with Lifecycle Marketing Managers to translate customer data into segmentation strategies that improve targeting precision and campaign ROI.
- Contribute to scaling Lifecycle as a channel by documenting what works, building repeatable templates, and improving operational efficiency across campaigns.
Who You Are
- Takes full ownership of campaigns end-to-end — from brief to build to performance analysis — without needing to be chased.
- Data-informed by default: you reach for the numbers before forming an opinion, and you know how to turn experiment results into actionable next steps.
- Experienced building in Lifecycle platforms (Customer. io or similar) and confident working across email, SMS, push, and in-app channels.
- A strong copywriter who can craft converting messaging for different segments, funnel stages, and channel formats.
- Thrives in a test-and-learn culture — you launch quickly, fail constructively, and scale what works.
- Commercially minded: you understand how Lifecycle metrics connect to business outcomes and can prioritise accordingly.
- Bonus: experience in DTC, healthtech, or consumer startups; familiarity with HTML email builds.
- #J-18808-Ljbffr
Lifecycle Manager in London employer: Voy
At Voy, we pride ourselves on being an excellent employer that values innovation and community impact. Our dynamic work culture fosters collaboration and professional growth, offering employees opportunities to enhance their skills while making a meaningful difference in public health. With a hybrid working model and regular engagement in vibrant areas like Manchester and Sheffield, we provide a unique environment where you can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Voy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Voy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Voy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Voy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lifecycle Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Voy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Voy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Voy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Voy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Voy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Voy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
