At a Glance
- Tasks: Drive growth for our menopause category through innovative marketing strategies and cross-functional collaboration.
- Company: Join a dynamic healthtech company focused on women's wellness and empowerment.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Fast-paced environment with opportunities to test ideas and influence strategy.
- Why this job: Make a real impact in women's health while shaping marketing strategies and driving growth.
- Qualifications: Experience in growth marketing, strong analytical skills, and a passion for women's health.
The predicted salary is between 50000 - 65000 € per year.
We’re looking for a commercially-minded, highly analytical Growth Marketing Manager to own and scale growth for our menopause category. This is a high-impact role at the intersection of marketing, product, and clinical, where you’ll shape how women discover, experience, and engage with care. You’ll join the Growth team, responsible for driving sustainable acquisition, conversion, and retention across Voy’s core categories. In this role, you’ll take ownership of the full growth funnel from first touch through to plan conversion and long-term retention, identifying the biggest levers of growth across paid, organic, product, and clinical experiences. This role goes beyond channel management. You’ll work cross-functionally with product, clinical, CRM, creative, data, and strategy teams to turn insights into scalable growth initiatives. You’ll have the autonomy to test, iterate, and influence category strategy while building a commercially strong and clinically responsible growth engine.
What You’ll Do
- Own growth performance for the menopause category, managing acquisition, conversion, CAC efficiency, and scalable revenue growth across the full funnel.
- Lead performance across core paid channels including paid search, paid social, and affiliates, continuously improving efficiency, creative performance, and conversion outcomes.
- Identify and unlock new growth opportunities across landing pages, pricing, messaging, product flows, and clinical pathways to improve user experience and commercial performance.
- Partner closely with CRM and lifecycle teams to improve lead capture, nurture journeys, retention, reactivation, and overall customer lifetime value.
- Build and execute a structured experimentation roadmap across acquisition, CRO, and product experience, using rapid testing and iteration to drive measurable impact.
- Define and evolve attribution frameworks, success metrics, and reporting structures using cohort analysis, funnel diagnostics, and incrementality thinking.
- Collaborate cross-functionally with product, creative, clinical, data, and strategy teams to deliver initiatives that improve both business performance and customer outcomes.
- Translate performance insights into clear recommendations for senior stakeholders, influencing roadmap prioritisation and investment decisions.
Who You Are
- You have strong experience in growth or performance marketing within a fast-growing DTC, consumer tech, healthtech, or subscription business.
- You bring hands-on expertise managing and scaling paid acquisition channels such as Meta, Google, affiliates, or other performance platforms.
- You’re commercially minded and understand that growth extends beyond channels into pricing, conversion, retention, and product experience.
- You’re highly analytical and hypothesis-driven, comfortable using data to identify opportunities, validate decisions, and prioritise initiatives.
- You take a full-funnel approach to growth, naturally thinking beyond acquisition and considering the entire customer journey and lifecycle.
- You’re comfortable working with ambiguity, moving quickly, and testing ideas without waiting for perfect conditions.
- You have strong spreadsheet and analytical skills, with experience using tools such as Google Sheets, Excel, Looker, or Tableau.
- You’re an effective communicator who can translate complex performance data into clear, actionable insights for cross-functional stakeholders.
Nice to have
- Experience in healthcare, wellness, femtech, or other regulated industries.
- Strong creative instincts and experience partnering closely with creative teams to develop high-performing campaigns and messaging.
- Understanding of organic growth channels including SEO, content, and PR.
Growth Marketing Manager - Womens Health in London employer: Voy
At Voy, we pride ourselves on being an exceptional employer that champions innovation and collaboration in the healthtech space. Our inclusive work culture fosters creativity and empowers employees to take ownership of their projects, particularly in impactful roles like the Growth Marketing Manager for our menopause category. With a strong focus on professional development and a commitment to improving women's health, we offer unique opportunities for growth and meaningful contributions in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager - Womens Health in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. This is your chance to demonstrate how you’ve driven results and made an impact in previous roles, so make it shine!
✨Tip Number 3
Prepare for interviews by diving deep into the company’s mission and values. We want to see how you align with their goals, especially in the menopause category. Tailor your responses to show you’re not just a fit for the role, but for the company culture too.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Growth Marketing Manager - Womens Health in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Growth Marketing Manager role. Highlight your experience in growth or performance marketing, especially in healthtech or consumer tech. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about women’s health and how you can drive growth for our menopause category. Let us know what makes you the perfect fit for this high-impact role.
Showcase Your Analytical Skills:Since this role is highly analytical, don’t shy away from sharing specific examples of how you've used data to drive growth. We love seeing how you’ve turned insights into actionable strategies that led to measurable results.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Voy
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to acquisition, conversion rates, and customer lifetime value. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Cross-Functional Collaboration
This role requires working with various teams like product, clinical, and creative. Prepare examples of how you've successfully collaborated across departments in the past. Highlight any projects where you turned insights into actionable strategies.
✨Be Ready to Discuss Experimentation
The job involves building and executing an experimentation roadmap. Think of specific instances where you've tested hypotheses and iterated based on results. Share how these experiments led to measurable improvements in performance.
✨Communicate Clearly
You'll need to translate complex data into actionable insights for stakeholders. Practice explaining your past marketing strategies and results in a straightforward manner. Use clear examples that showcase your ability to influence decisions based on data.
