At a Glance
- Tasks: Drive growth through innovative marketing strategies and cross-functional collaboration.
- Company: Join a dynamic healthtech company focused on empowering women's care.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Fast-paced environment with plenty of room for creativity and career advancement.
- Why this job: Make a real impact on women's health while shaping the future of care.
- Qualifications: Experience in growth marketing and strong analytical skills required.
The predicted salary is between 67500 - 82500 £ per year.
We’re looking for a commercially-minded, highly analytical Growth Marketing Manager to own and scale growth. This is a high-impact role at the intersection of marketing, product, and clinical, where you’ll shape how women discover, experience, and engage with care. You’ll join the Growth team, responsible for driving sustainable acquisition, conversion, and retention across Voy’s core categories.
In this role, you’ll take ownership of the full growth funnel from first touch through to plan conversion and long-term retention, identifying the biggest levers of growth across paid, organic, product, and clinical experiences. This role goes beyond channel management. You’ll work cross-functionally with product, clinical, CRM, creative, and data teams to turn insights into scalable growth initiatives. You’ll have the autonomy to test, iterate, and influence category strategy while building a commercially strong and clinically responsible growth engine.
What you’ll do:
- Own growth performance managing acquisition, conversion, CAC, and scalable revenue growth across the funnel.
- Lead performance across key paid channels such as paid search, paid social, and affiliates, continuously improving efficiency, creative performance, and conversion rate.
- Identify and unlock new growth opportunities across channels, landing pages, pricing, messaging, product flows, and clinical pathways to improve user experience and commercial performance.
- Partner closely with the CRM team to improve lead capture, nurture journeys, retention, reactivation, and overall customer lifetime value.
- Build and execute a structured experimentation roadmap across acquisition, CRO, and product experience, using rapid testing and iteration to drive measurable impact.
- Define and evolve attribution frameworks, success metrics, and reporting structures using cohort analysis, funnel diagnostics, and incrementality.
- Collaborate cross-functionally with product, creative, clinical, data, and strategy teams to deliver initiatives that improve both business performance and customer outcomes.
- Translate performance insights into clear recommendations for senior stakeholders, influencing roadmap prioritisation and investment decisions.
Who you are:
- You have strong experience in growth or performance marketing within a fast-growing DTC, consumer tech, healthtech, or subscription business.
- You bring hands-on expertise managing and scaling paid acquisition channels such as Meta, Google, affiliates, or other performance platforms.
- You’re commercially minded and understand that growth extends beyond channels into pricing, conversion, retention, and product experience.
- You’re highly analytical and hypothesis-driven, comfortable using data to identify opportunities, validate decisions, and prioritise initiatives.
- You take a full-funnel approach to growth, naturally thinking beyond acquisition and considering the entire customer journey and lifecycle.
- You’re comfortable working with ambiguity, moving quickly, and testing ideas without waiting for perfect conditions.
- You have strong spreadsheet and analytical skills, with experience using tools such as Google Sheets, Excel, Looker, or Tableau.
- You’re an effective communicator who can translate complex performance data into clear, actionable insights for cross-functional stakeholders.
Nice to have:
- Experience in healthcare, wellness, or other regulated industries.
- Strong creative instincts and experience partnering closely with creative teams to develop high-performing campaigns and messaging.
- Understanding of organic growth channels including SEO, content, and PR.
Growth Marketing Manager in London employer: Voy
At Voy, we pride ourselves on being an excellent employer that values innovation and community impact. Our dynamic work culture fosters collaboration and professional growth, offering employees opportunities to enhance their skills while making a meaningful difference in public health. With a hybrid working model and regular engagement in vibrant areas like Manchester and Sheffield, we provide a unique environment where you can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Voy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Voy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Voy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Voy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Voy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Voy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Voy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Voy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Voy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Voy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
