We're looking for a Director of Acquisition to own how Voy acquires new patients. You'll run a multi-million-pound budget across every acquisition channel and the team who deploy it.
Voy supports over 2 million members across the UK, Germany, Brazil, India, and Poland. You'll have full ownership from day one, a direct line to the executive team, and a mandate to keep us scaling beyond 10 figures ARR.
This hybrid role is based three days per week in our London HQ.
What you'll do
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Own acquisition end to end: Manage the full acquisition budget across categories and channels.
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Lead the channel teams: Manage and develop the team running paid social, paid search and our other channels. Set clear goals, give direct feedback, and raise the bar.
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Decide where the budget goes: Set channel mix and budget allocation and back every call with data.
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Scale creative testing: Work with our paid creative team to keep testing volume high and feed performance data back into what gets made next.
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Open new channels: Build and run tests in TV, OOH, podcasts, influencers and partnerships, and scale the ones that pay back.
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Own measurement: Set the standard for attribution and incrementality so we know what each channel adds and spend on that basis.
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Partner cross-functionally: Work with brand, product, CRO and data on the full journey from first impression to paying customer.
Who you are
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7+ years leading acquisition or performance marketing, including taking a consumer brand from eight to ten figures in revenue.
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You've owned a budget of £50M+ a year and answered for both volume and efficiency.
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Expert in Meta and Google at scale, with working knowledge of attribution, incrementality testing and marketing mix modelling.
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A player-coach: you can set multi-quarter strategy and still go deep in a Meta campaign with a channel manager.
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You've built and led channel teams, and the people who worked for you got better at their jobs.
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You work at pace, decide with incomplete information, and stay calm when things get messy.
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You can present to the C-suite and coach a junior manager in the same afternoon.
