Growth Marketing Manager - Womens Health

We’re looking for a commercially-minded, highly analytical Growth Marketing Manager to own and scale growth for our menopause category. This is a high-impact role at the intersection of marketing, product, and clinical, where you’ll shape how women discover, experience, and engage with care. You’ll join the Growth team, responsible for driving sustainable acquisition, conversion, and retention across Voy’s core categories.

In this role, you’ll take ownership of the full growth funnel from first touch through to plan conversion and long-term retention, identifying the biggest levers of growth across paid, organic, product, and clinical experiences. This role goes beyond channel management. You’ll work cross-functionally with product, clinical, CRM, creative, data, and strategy teams to turn insights into scalable growth initiatives. You’ll have the autonomy to test, iterate, and influence category strategy while building a commercially strong and clinically responsible growth engine.

What You’ll Do

• Own growth performance for the menopause category, managing acquisition, conversion, CAC efficiency, and scalable revenue growth across the full funnel.
• Lead performance across core paid channels including paid search, paid social, and affiliates, continuously improving efficiency, creative performance, and conversion outcomes.
• Identify and unlock new growth opportunities across landing pages, pricing, messaging, product flows, and clinical pathways to improve user experience and commercial performance.
• Partner closely with CRM and lifecycle teams to improve lead capture, nurture journeys, retention, reactivation, and overall customer lifetime value.
• Build and execute a structured experimentation roadmap across acquisition, CRO, and product experience, using rapid testing and iteration to drive measurable impact.
• Define and evolve attribution frameworks, success metrics, and reporting structures using cohort analysis, funnel diagnostics, and incrementality thinking.
• Collaborate cross-functionally with product, creative, clinical, data, and strategy teams to deliver initiatives that improve both business performance and customer outcomes.
• Translate performance insights into clear recommendations for senior stakeholders, influencing roadmap prioritisation and investment decisions.

Who You Are

• You have strong experience in growth or performance marketing within a fast-growing DTC, consumer tech, healthtech, or subscription business.
• You bring hands-on expertise managing and scaling paid acquisition channels such as Meta, Google, affiliates, or other performance platforms.
• You’re commercially minded and understand that growth extends beyond channels into pricing, conversion, retention, and product experience.
• You’re highly analytical and hypothesis-driven, comfortable using data to identify opportunities, validate decisions, and prioritise initiatives.
• You take a full-funnel approach to growth, naturally thinking beyond acquisition and considering the entire customer journey and lifecycle.
• You’re comfortable working with ambiguity, moving quickly, and testing ideas without waiting for perfect conditions.
• You have strong spreadsheet and analytical skills, with experience using tools such as Google Sheets, Excel, Looker, or Tableau.
• You’re an effective communicator who can translate complex performance data into clear, actionable insights for cross-functional stakeholders.

Nice to have

• Experience in healthcare, wellness, femtech, or other regulated industries.
• Strong creative instincts and experience partnering closely with creative teams to develop high-performing campaigns and messaging.
• Understanding of organic growth channels including SEO, content, and PR.