At a Glance
- Tasks: Lead marketing analytics and develop business models for clients across various industries.
- Company: Independent, forward-thinking media agency with a collaborative culture.
- Benefits: Competitive salary, great benefits, flexible working options.
- Other info: Dynamic role with opportunities to work on innovative projects and grow your career.
- Why this job: Make a real impact by driving data-led marketing decisions for ambitious brands.
- Qualifications: Proven experience in data analysis, statistics, and effective collaboration skills.
The predicted salary is between 40000 - 60000 £ per year.
The lead analyst role is a pivotal role in the agency and the effectiveness team. You will be leading marketing analytics across the agency's clients in retail, travel, finance, skincare amongst others, realising the agency vision of collaborative, transparent and effective business modelling to drive data led marketing decisions.
Sitting at the heart of this role is the requirement to develop business modelling for clients that help them answer key marketing decisions, how media impacts KPIs and what markets to launch into. You will be extremely confident client facing, engaging to help clients with their biggest investment decisions.
Key responsibilities will include:
- Business modelling and forecasting.
- Data analysis. Pulling together data from the client, media tools and partners to pull out key insights and develop norms to build models.
- Measurement. Creating measurement approaches to answer specific challenges and overseeing those approaches to ensure they are effective and provide key learnings and insights.
- Effectiveness Frameworks. Creating frameworks to ensure clients understand the short, medium and long term impact of media on KPIs.
- Presenting. Being able to present the complex and make it simple!
The Company: An independent, forward thinking media agency who work with ambitious brands who value clear thinking, creativity and measurable results. Their approach is collaborative, agile and rooted in a deep understanding of their clients' businesses and the evolving media landscape. An agency who value people, ideas and effectiveness above all else.
Your Profile: You will have a proven track record of developing unique and actionable insights for clients (or client side) from data analysis and have a strong knowledge of statistics, data analysis and forecasting. You will be a strong collaborator who can work effectively across teams and drive projects to completion. You will preferably, although not essential, have some knowledge of media and insight tools (TGI, Touchpoints, GWI etc), effectiveness approaches (MMM, Geo-Testing), an understanding of digital and offline media and how it is changing and generative AI tools (Co-Pilot, Claude).
Effectiveness Lead Analyst Media and Digital Agency in Manchester employer: Vox Recruitment
As an independent and forward-thinking media agency based in Manchester, we pride ourselves on fostering a collaborative and agile work culture that values creativity and measurable results. Our employees enjoy a flexible working arrangement with three days in the office and two days working from home, alongside competitive salaries and great benefits. We are committed to the professional growth of our team members, providing unique opportunities to develop actionable insights and drive impactful marketing decisions for ambitious brands.
