Senior Social Media Manager (Maternity Cover)

As our Senior Social Media Manager / Head of Social (Maternity Cover), you’ll step into a high-impact role driving our 2027 social media strategy and commercial growth. Reporting to the Director of Digital Marketing, you will lead a growing social team to translate high-level business targets into thumb-stopping, high-converting creative content. You’ll act as the strategic driver and commercial liaison for social media, balancing brand storytelling with revenue generation.

In this role, you will:

• Oversee our organic presence, manage partner content fulfilment, guide channel expansion into YouTube and Reddit, and lead a talented in-house execution team.
• Direct and execute our 2027 social strategy, aligning platform KPIs directly with commercial targets to hit our revenue goal.
• Directly line manage and develop our social team, fostering a culture of high performance and continuous learning.
• Partner closely with Partnerships to identify, pitch, close, and execute high-value sponsored content packages for retail partners.
• Direct the social media budget with precision, ensuring maximum ROI across paid and organic efforts while acting as the primary point of contact for leadership.
• Regularly report back to the business on social commercial performance, engagement metrics, and campaign ROI, translating complex data into actionable insights.
• Define and execute a bespoke strategy across our core platforms (Instagram, TikTok, Facebook), keeping our audience engaged while maintaining our target engagement rate.
• Guide our new Content Lead on launching and establishing our strategic presence on YouTube and Reddit to boost search and AI discovery.
• Oversee our influencer strategy, creator operations, and contract negotiations, collaborating with PR to amplify brand reach and sentiment.
• Maintain a robust social media crisis management framework to protect brand reputation in a fast-moving digital environment.
• Collaborate with Partnerships and Marketing teams to build a cohesive social calendar that supports retail partners across key sectors.
• Work hand-in-hand with internal Design, UX, VIP, and Campaign teams to deliver premium, on-brand video assets across business functions.
• Work alongside Paid Media stakeholders to ensure organic top-performers translate into high-converting ad assets.
• Spearhead the growth and engagement of our unique on-site community of code submitters, turning users into active brand advocates.
• Act as the internal voice for social, educating C-suite and department heads on the value of social investment.
• Drive data optimisation using social listening tools and internal metrics to keep the brand ahead of algorithm shifts and emerging trends.
• Evaluate and manage the social tech stack (scheduling tools, CRM integrations, AI automation) to maximise team efficiency.

Benefits:

• Competitive Salary: We know talent costs money, so we offer competitive salaries in addition to our other benefits.
• Hybrid working: We want to help you achieve the right work/life balance for you, so you decide when to come to the office and when to work remotely.
• Private medical insurance: All our employees are covered by private medical insurance with options to include family members if you wish.
• Gym memberships: We subsidise gym memberships, or offer financial support for classes/equipment.
• Pension: Pension scheme with up to 8% employer contributions.
• Benefits package: Includes life assurance, cycle to work, working abroad allowance, charity donation matching, enhanced parental leave and lots more.

Requirements:

• Commercial Mindset: Strong commercial awareness; you understand how social media drives brand reach, customer acquisition, and direct ad revenue.
• Leadership & Collaboration: Experience managing direct reports and budget allocation while working cross-functionally with Sales, Design, and Marketing.
• Hands-On Video Creator: Comfortable both behind and in front of the camera, with strong mobile-first video editing skills (hooks, pacing, Reels/TikTok formats).
• Influencer & Paid Awareness: Strong working knowledge of creator management/negotiations, plus a foundational understanding of paid social performance drivers.
• Experience: 5–7 years of social media experience in-house or agency, with a proven track record of team management and strategy execution.