Performance Marketing Lead in London

About Vouch Global

Vouch Global is a Creative Performance agency specialising in hospitality, leisure, food and drink, and consumer brands. We sit at the intersection of paid media and creative, helping ambitious brands grow through data-informed PPC and Paid Social campaigns, creative iteration, and strategic thinking that actually moves the needle. We're a small but high-performing team. We don't do mediocrity, we don't do passengers, and we don't do siloed thinking. If you want to own something, build something, and have your work genuinely matter, this is the right environment.

The Role

We're looking for a Performance Marketing Lead to take ownership of paid media strategy and execution across our client portfolio. This is a senior, hands-on role; you will be in the accounts, in the data, and close to the work every day. You'll also be shaping the strategic direction of how Vouch approaches performance marketing as an agency, leading the performance team, and acting as the senior paid media voice across all client relationships. This is not a purely strategic position. We need someone who leads from the front, setting the direction and then doing the work. You'll be running accounts, building testing roadmaps, briefing creative, presenting to clients, and contributing to new business. This role may suit someone stepping up from a Senior Performance Manager position, ready to take on their first lead role and prove themselves at that level. Your natural career progression from here would be into a Head of Performance Marketing. We're looking for someone who is hungry to get there.

What You'll Be Doing

• Hands-On Performance & Account Management
  • Actively run and optimise paid media campaigns across Google Ads (Search, PMAX, Display, YouTube, DemandGen), Meta and TikTok for a portfolio of clients.
  • Own campaign structure, audience strategy, budget allocation and day-to-day optimisation, ensuring performance against client KPIs at all times.
  • Be accountable for results; ROAS, CAC, CPL, CPA and take proactive action when performance needs course-correcting.
  • Manage multiple client accounts simultaneously, maintaining high standards of execution across all of them.
  • Maintain a broad awareness of where all performance accounts sit in their client lifecycle.
• Performance Strategy & Testing
  • Lead paid media strategy across all client accounts, developing clear channel strategies, audience frameworks and campaign architectures built to perform and scale.
  • Own and evolve client testing roadmaps, building structured creative and audience testing programmes that generate actionable learnings and drive continuous performance improvement.
  • Contribute to and lead the rollout of Vouch's internal paid media strategic framework across the agency and client base.
  • Stay ahead of platform changes, algorithm updates and emerging formats, bringing new thinking and channel opportunities to the agency proactively.
• Creative Performance & Briefing
  • Act as the bridge between performance and creative, briefing the creative team with precision.
  • Use live campaign data to inform creative decisions, feeding back on what's working, what isn't, and what to test next.
  • Bring a strong understanding of what makes paid creative perform across formats.
  • Champion the relationship between strong creative and strong performance.
• Client Leadership
  • Be the senior performance marketing lead across all client relationships, owning strategy presentations and leading performance reviews.
  • Communicate performance clearly and confidently, translating complex data into narratives that clients understand and act on.
  • Work closely with Account Managers to ensure client goals are clearly understood internally and consistently delivered against.
  • Identify and pursue opportunities to grow accounts, new channels, expanded scope, strategic pivots.
• Team Leadership & Line Management
  • Line manage the paid media team; running regular 1-2-1s, supporting performance reviews.
  • Set the performance standard across the agency, building scalable processes, reporting frameworks and best practice.
  • Create a culture of accountability, curiosity and continuous improvement within the performance team.
• New Business
  • Play an active role in new business pitches, bringing performance thinking to proposals.
  • Contribute to how Vouch positions its performance offering in the market.

What We're Looking For

• Essential
  • 5+ years of hands-on paid media experience, with at least 2 years in a senior or lead capacity.
  • Deep, current expertise across Google Ads, Meta Ads and TikTok Ads.
  • Proven ability to run and optimise campaigns across multiple client accounts simultaneously.
  • A genuine understanding of the relationship between paid media performance and creative.
  • Strong strategic thinking and excellent communication skills.
  • Commercially minded, with strong analytical skills.
  • A genuine leader who raises the people around them.
• Desirable
  • Experience with additional biddable channels.
  • Familiarity with creative performance and UGC content strategy.
  • Experience working with DTC eCommerce, hospitality or leisure brands.

What You'll Gain

• A genuine lead role with real ownership.
• Clear pathway to Head of Performance Marketing as the agency grows.
• Exposure to a broad range of brands.
• The opportunity to help shape Vouch's performance offering from the inside.
• A collaborative, high-standard culture where your thinking is valued.
• Supportive leadership who invest in the development of their people.

Details

• Start Date: ASAP
• Location: 4 Days in Shoreditch, London Office, With 1 Day working from home being optional.
• Salary: £48,000 - £53,000, dependent on experience.

How to Apply

Send your CV and a short note about why you’re the right fit for Vouch Global.

Industry: Advertising Services

Employment Type: Full-time