At a Glance
- Tasks: Lead and optimise paid media campaigns across Google Ads, Meta, and TikTok for diverse clients.
- Company: Join Vouch Global, a creative performance agency driving growth for exciting brands.
- Benefits: Competitive salary, flexible working options, and a clear path to leadership roles.
- Other info: Collaborative culture focused on continuous improvement and personal development.
- Why this job: Make a real impact in a dynamic environment where your ideas matter.
- Qualifications: 6+ years in paid media, with strong strategic and communication skills.
The predicted salary is between 48000 - 53000 £ per year.
About Vouch Global
Vouch Global is a Creative Performance agency specialising in hospitality, leisure, food and drink, and consumer brands. We sit at the intersection of paid media and creative, helping ambitious brands grow through data-informed PPC and Paid Social campaigns, creative iteration, and strategic thinking that actually moves the needle. We are a small but high-performing team. We don’t do mediocrity, we don’t do passengers, and we don’t do siloed thinking. If you want to own something, build something, and have your work genuinely matter, this is the right environment.
The Role
We’re looking for a Performance Marketing Lead to take ownership of paid media strategy and execution across our client portfolio. This is a senior, hands-on role; you will be in the accounts, in the data, and close to the work every day. You’ll also be shaping the strategic direction of how Vouch approaches performance marketing as an agency, leading the performance team, and acting as the senior paid media voice across all client relationships. This is not a purely strategic position. We need someone who leads from the front, setting the direction and then doing the work. You’ll be running accounts, building testing roadmaps, briefing creative, presenting to clients, and contributing to new business. This role may suit someone stepping up from a Senior Performance Manager position, ready to take on their first lead role and prove themselves at that level. Your natural career progression from here would be into a Head of Performance Marketing. We’re looking for someone who is hungry to get there.
What You’ll Be Doing
- Hands-On Performance & Account Management
- Actively run and optimise paid media campaigns across Google Ads (Search, PMAX, Display, YouTube, DemandGen), Meta and TikTok for a portfolio of clients.
- Own campaign structure, audience strategy, budget allocation and day-to-day optimisation, ensuring performance against client KPIs at all times.
- Be accountable for results; ROAS, CAC, CPL, CPA and take proactive action when performance needs course-correcting.
- Manage multiple client accounts simultaneously, maintaining high standards of execution across all of them.
- Maintain a broad awareness of where all performance accounts sit in their client lifecycle.
- Performance Strategy & Testing
- Lead paid media strategy across all client accounts, developing clear channel strategies, audience frameworks and campaign architectures built to perform and scale.
- Own and evolve client testing roadmaps, building structured creative and audience testing programmes that generate actionable learnings and drive continuous performance improvement.
- Contribute to and lead the rollout of Vouch’s internal paid media strategic framework across the agency and client base.
- Stay ahead of platform changes, algorithm updates and emerging formats, bringing new thinking and channel opportunities to the agency proactively.
- Creative Performance & Briefing
- Act as the bridge between performance and creative, briefing the creative team with precision.
- Use live campaign data to inform creative decisions, feeding back on what’s working, what isn’t, and what to test next.
- Bring a strong understanding of what makes paid creative perform across formats.
- Champion the relationship between strong creative and strong performance.
- Client Leadership
- Be the senior performance marketing lead across all client relationships, owning strategy presentations and leading performance reviews.
- Communicate performance clearly and confidently, translating complex data into narratives that clients understand and act on.
- Work closely with Account Managers to ensure client goals are clearly understood internally and consistently delivered against.
- Identify and pursue opportunities to grow accounts, new channels, expanded scope, strategic pivots.
- Team Leadership & Line Management
- Line manage the paid media team; running regular 1-2-1s, supporting performance reviews.
- Set the performance standard across the agency, building scalable processes, reporting frameworks and best practice.
- Create a culture of accountability, curiosity and continuous improvement within the performance team.
- New Business
- Play an active role in new business pitches, bringing performance thinking to proposals.
- Contribute to how Vouch positions its performance offering in the market.
What We’re Looking For
- Essential
- 6+ years of hands-on paid media experience, with at least 2 years in a senior or lead capacity.
- Deep, current expertise across Google Ads, Meta Ads and TikTok Ads.
- Proven ability to run and optimise campaigns across multiple client accounts simultaneously.
- A genuine understanding of the relationship between paid media performance and creative.
- Strong strategic thinking, you can build a paid media strategy from scratch.
- Excellent communication and presentation skills.
- Commercially minded, you understand how your work connects to business outcomes.
- Strong analytical skills and the ability to turn performance data into clear, actionable recommendations.
- A genuine leader who raises the people around them.
- Desirable
- Experience with additional biddable channels, programmatic, native, Pinterest, Snapchat.
- Experience contributing to or presenting in new business pitches.
- Familiarity with creative performance and UGC content strategy.
- Experience working with DTC eCommerce, hospitality or leisure brands.
- Exposure to building internal processes or strategic frameworks within an agency.
What You’ll Gain
- A genuine lead role with real ownership.
- Clear pathway to Head of Performance Marketing as the agency grows.
- Exposure to a broad range of brands across hospitality, leisure, food and drink, and consumer.
- The opportunity to help shape Vouch’s performance offering from the inside.
- A collaborative, high-standard culture where your thinking is valued.
- Supportive leadership who invest in the development of their people.
Details
- Start Date: ASAP
- Location: 3 Days in Shoreditch, London Office, With 2 Day working from home being optional.
- Salary: £48,000 - £53,000, dependent on experience.
How to Apply
Send your CV and a short note about why you’re the right fit for Vouch Global.
Industry: Advertising Services
Employment Type: Full-time
Performance Marketing Lead in London employer: Vouch Global
Vouch Global is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity meets performance in the heart of Shoreditch, London. With a clear pathway for career progression to Head of Performance Marketing, employees are empowered to take ownership of their roles while benefiting from supportive leadership that values personal development. The agency's commitment to high standards and innovative thinking ensures that every team member's contributions are recognised and impactful, making it an ideal environment for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vouch Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vouch Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vouch Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vouch Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vouch Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vouch Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vouch Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vouch Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vouch Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vouch Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
