Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead design strategy and manage a creative team to deliver trend-led fashion ranges.
- Company: ASOS is a global online fashion retailer empowering customers to express their individuality.
- Benefits: Enjoy a collaborative culture, opportunities for growth, and a focus on diversity and inclusion.
- Why this job: Shape the future of fashion while working with passionate teams in a dynamic environment.
- Qualifications: Experience in design leadership and a strong understanding of fashion trends required.
- Other info: Join a company committed to inclusivity and supporting diverse initiatives.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Design plays a critical role in strategically driving the success of multiple departments through effective trend building, strategic planning, and range building. Working collaboratively with leaders across Merchandising, Buying, Sourcing, Technical, Global Commerce, and Creative & Marketing, they are responsible for leading teams to achieve directional & commercially successful outcomes for the departments and wider business.
You will lead the product strategy for multiple departments, managing a team of Designers, and working collaboratively with the wider Retail team to deliver a commercial and trend-led range that is loved by the WW ASOS Design customer, globally. You will be collaborative, organized, and strategic, with your finger on the pulse of fashion - always looking to push the range for our global markets forward.
Contribute to design direction and ensure that product design aligns with the strategic vision & focused on delivering a compelling and commercial offer appropriate for our target customer. The Head of Design will contribute to WW ASOS Design's success and growth by managing & developing a highly creative design team.
What You'll Be Doing:
- Head of Design covering Casual, Knitwear, Formalwear & Denim
- Supporting the EVP Creative & Design Director to contribute to the product and design vision for WW ASOS Design
- Work collaboratively with colleagues across Womenswear product departments including Buying, Merchandising, and Technical management to create the range
- Overseeing range development, ensuring that the product reflects the Brand strategy, the range is without gaps or duplication, and that the season is logically and commercially thought through
- Shaping a strategy for the departments you are responsible for that aligns with the wider Commercial and WW ASOS strategy, understanding how the range sits within the overall ASOS portfolio
- Work collaboratively with other functions to deliver the WW ASOS strategy
- Drive and embed a best-in-class proactive team, supporting the delivery of WW ASOS Design Brand of the Future
- Management of the WW ASOS Design teams
- Identifying new product opportunities as they emerge in the market and actioning those in a commercial manner
- Manage the process of creating a balanced range, developing Big deals, key seasonal shapes, trends, and items for the WW ASOS Design customer
- Collaborate across departments and functions including Creative & Marketing to ensure the design vision is communicated clearly
- Shape the product direction and strategy with key partners
- Operate as a senior manager within the Commercial division, working closely with WW ASOS Heads of Design, Buying, Merchandising, and the wider Retail team to deliver profitable departments regardless of market conditions and trends
- Anticipate the needs of the 20-something customer, using sales data, customer profile analytics, and trend information to deliver commercial product ranges and shape the division's future
- Work with global leaders to understand planning and trading strategies, identifying new opportunities to support global requirements
- Build and leverage relationships with internal teams to drive strategic evolution
- Shape and drive lean, agile processes within departments
- Maintain and instill a strong understanding of global competitors' product offerings to pivot team activity and manage risks
- Analyze trading patterns, advise teams, and ensure appropriate actions are taken in response to sales reactions
- Work with Head of Categories to ensure timely product reviews and sign-offs
- Guide team on range building, considering options, ALB strategy, and global needs
- Ensure principles of brand purpose and Fashion with Integrity are embedded within the team
- Lead and drive business-wide initiatives and change management
- Establish styling and visual merchandising guidelines with Studios
- Build a strong team focused on developing future talent
- Provide clear direction and development, identify training needs, and encourage collaboration
- Motivate and engage the team through recognition and feedback
We are ASOS, the online retailer for fashion lovers worldwide. We aim to empower our customers to be themselves, and that includes our team. We are proud members of Inclusive Companies, are Disability Confident Committed, and support various diversity and inclusion initiatives.
Head of Design - WW ASOS Design employer: Votresommelier
Contact Detail:
Votresommelier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Design - WW ASOS Design
✨Tip Number 1
Network with professionals in the fashion industry, especially those who have experience in design leadership roles. Attend industry events, webinars, and workshops to connect with potential colleagues and mentors who can provide insights into the Head of Design role.
✨Tip Number 2
Stay updated on current fashion trends and market dynamics. Follow influential designers, brands, and trend forecasters on social media to understand what is resonating with customers and how you can incorporate that knowledge into your strategic vision.
✨Tip Number 3
Demonstrate your collaborative skills by engaging in projects that involve cross-functional teams. Highlight any experiences where you've successfully worked with merchandising, buying, or marketing teams to create a cohesive product strategy.
✨Tip Number 4
Prepare to discuss your leadership style and how you develop creative teams. Think about specific examples where you've motivated and guided a team to achieve successful outcomes, as this will be crucial in showcasing your fit for the Head of Design position.
We think you need these skills to ace Head of Design - WW ASOS Design
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Design position. Tailor your application to highlight relevant experience in trend building, strategic planning, and team management.
Showcase Your Leadership Skills: In your CV and cover letter, emphasise your experience in leading design teams and collaborating with various departments. Provide specific examples of how you've driven successful outcomes in previous roles.
Align with ASOS Values: ASOS values diversity and inclusion, so reflect this in your application. Mention any initiatives you've been part of that promote these values, and demonstrate how you can contribute to their inclusive culture.
Highlight Market Awareness: Demonstrate your understanding of current fashion trends and market dynamics. Use your application to discuss how you anticipate customer needs and how you’ve successfully adapted product strategies in response to market changes.
How to prepare for a job interview at Votresommelier
✨Showcase Your Strategic Vision
As the Head of Design, you'll need to demonstrate your ability to shape and drive product strategy. Prepare examples of how you've successfully aligned design direction with business goals in previous roles.
✨Emphasise Collaboration Skills
This role requires working closely with various departments. Be ready to discuss your experience in cross-functional collaboration and how you’ve effectively communicated design visions to different teams.
✨Stay Ahead of Fashion Trends
With a finger on the pulse of fashion, it's crucial to show your knowledge of current trends and how they can be leveraged for commercial success. Bring insights about emerging trends and how they could influence ASOS's product range.
✨Demonstrate Team Leadership
You'll be managing a creative team, so highlight your leadership style and how you've developed talent in the past. Share specific examples of how you've motivated teams and fostered a collaborative environment.
