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For Companies At a Glance
- Tasks: Lead and optimise PPC campaigns across platforms like Google Ads and Microsoft Advertising.
- Company: Join ASOS, a global fashion retailer empowering customers to express their true selves.
- Benefits: Enjoy employee discounts, personal development opportunities, and flexible benefits.
- Why this job: Be part of a high-profile team driving impactful marketing strategies in a dynamic environment.
- Qualifications: Senior-level experience in PPC management with strong analytical and communication skills required.
- Other info: ASOS values inclusivity and offers support throughout the application process.
The predicted salary is between 43200 - 72000 £ per year.
ASOS is seeking a highly skilled and results-oriented Senior PPC Manager to lead and execute our paid search strategy within the US. The ideal candidate will be a data-driven individual with a proven track record of managing and optimising PPC campaigns across various platforms, including Google Ads, Microsoft Advertising and Apple Search Ads.
Working closely with the PPC Lead and our Trade team you will be responsible for driving profitable growth in the territories within your remit. The team has a high profile within the business and needs talent that can uphold this profile in a credible manner. We require someone with strong understanding of digital marketing principles, excellent analytical abilities, and the capacity to work both independently and collaboratively within a dynamic team.
The Details
- Strategy & Planning: Develop and implement comprehensive PPC strategies aligned with overall marketing objectives and budget. Support other team members with their respective plans.
- Campaign Management: Create, manage, and optimise PPC campaigns across various platforms (e.g., Google Ads, Microsoft Advertising, Apple Search Ads).
- Manage GMC for your given markets including troubleshooting feed issues and setting up GMC promotions to maximise exposure of our trade calendar.
- Budget Management & Forecasting: Effectively manage and monitor PPC budgets, ensuring efficient spend and maximising ROAs.
- Performance Monitoring, analysis and reporting: Continuously monitor and analyse KPIs. Provide regular, insightful reports identifying trends – with clear explanations and actionable recommendations for improvement.
- Reporting: Generate regular and insightful reports on campaign performance, providing clear explanations of results and actionable recommendations to stakeholders. Communicate effectively with the marketing team and other departments.
- Advanced A\\/B Testing & Experimentation Framework: Design and implement a robust A\\/B testing and experimentation framework. Drive a culture of continuous improvement through rigorous testing.
- Platform Knowledge & Updates: Maintain a deep and current understanding of the latest trends and best practices. Proactively evaluate and implement new features, technologies, and innovative approaches to enhance campaign performance.
- Manage and Develop Team: Depending on team structure, mentor and guide junior PPC team members, fostering their professional growth and development.
Were ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
About You
- Bachelor\’s degree in Marketing, Business, or a related field.
- Senior-level experience in managing and optimising complex PPC campaigns with a substantial and verifiable track record of exceeding performance targets.
- Outstanding written and verbal communication, presentation, and interpersonal skills with the ability to influence and persuade at all levels.
- Demonstrated ability to effectively communicate and collaborate with senior leadership, translating complex data and insights into actionable strategic recommendations.
- Expert-level experience with SA360, Google Ads, Apple Search Ads and Microsoft Ads (required).
- Experience with Google Shopping & Merchant Center (required), UAC, YouTube, Google Analytics (preferred).
- Demonstrable understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social, and Programmatic channels).
- Exceptional analytical, problem-solving, and strategic thinking skills with a strong data-driven decision-making approach.
- Demonstrable passion for working in the Retail industry with a commercial mindset.
- Excel super user. Experience with Looker a bonus!
- Experience managing direct reports, including responsibility for training and development.
- A hands-on manager who is highly detail oriented.
Preferred
- Google Ads and\\/or Microsoft Advertising certifications.
- Familiarity with marketing automation platforms.
- Experience managing large-scale PPC budgets.
BeneFITS
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
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Senior PPC Manager employer: Votre Sommelier
Contact Detail:
Votre Sommelier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC management, especially on platforms like Google Ads and Microsoft Advertising. This will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-paced industry.
✨Tip Number 2
Network with current or former employees of ASOS, particularly those in the marketing or PPC teams. They can provide valuable insights into the company culture and expectations, which can give you an edge in your application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed and optimised PPC campaigns in the past. Be ready to share metrics that showcase your impact, as this will resonate well with the data-driven focus of the role.
✨Tip Number 4
Demonstrate your leadership skills by thinking about how you would mentor junior team members. ASOS values team development, so having a clear vision for how you can contribute to the growth of others will set you apart.
We think you need these skills to ace Senior PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with PPC campaigns, especially on platforms like Google Ads and Microsoft Advertising. Use specific metrics to demonstrate your success in managing budgets and optimising performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and the retail industry. Mention how your skills align with ASOS's goals and how you can contribute to their PPC strategy. Be sure to include examples of past successes.
Showcase Analytical Skills: Since the role requires strong analytical abilities, provide examples of how you've used data to drive decisions in previous roles. Highlight any experience with A/B testing and performance monitoring to show your data-driven approach.
Highlight Team Collaboration: ASOS values teamwork, so mention any experiences where you've successfully collaborated with other departments or mentored junior team members. This will demonstrate your ability to work well within a dynamic team environment.
How to prepare for a job interview at Votre Sommelier
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience managing and optimising PPC campaigns. Highlight specific examples where you exceeded performance targets, and be ready to explain the strategies you used to achieve those results.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come equipped with examples of how you've monitored KPIs and provided actionable insights. Discuss any tools or methodologies you used for performance analysis and reporting.
✨Communicate Effectively
ASOS values outstanding communication skills. Practice articulating complex data in a clear and concise manner. Be ready to explain how you would communicate campaign results and recommendations to stakeholders at various levels.
✨Stay Current with Industry Trends
Research the latest trends and best practices in PPC and digital marketing. Be prepared to discuss recent developments in platforms like Google Ads and Microsoft Advertising, and how you would apply this knowledge to enhance campaign performance.
