At a Glance
- Tasks: Lead the marketing strategy for a premium kitchen brand and drive sustainable growth.
- Company: Join Vorwerk, a 140+ year global leader in premium household products.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Make a real impact in a thriving international community and elevate brand desirability.
- Qualifications: 10+ years in senior marketing leadership with expertise in strategy and digital marketing.
- Other info: Collaborative culture focused on trust, excellence, and empowering a direct-sales community.
The predicted salary is between 43200 - 72000 £ per year.
Welcome to Vorwerk – the global company behind Thermomix, one of the world’s most iconic and category-defining premium kitchen brands. We are not just another employer. We are a 140+ year success story. A thriving international community. Europe’s biggest direct-selling powerhouse in premium household products.
Your Mission
As Marketing Director, you will own the full strategic marketing agenda for the UK & Ireland market. Partnering closely with the General Manager and Vorwerk Home Marketing, you will drive sustainable growth, elevate brand desirability, and empower our advisor network to win in market.
Your Impact
- Own and execute the annual marketing strategy, turning insights into bold growth and strengthening our premium positioning.
- Drive powerful, consistent storytelling across all channels, leading launches, PR, and ambassador messaging with a network-first mindset.
- Empower our advisor network through high-impact marketing, optimized CRM, strong NPS, and data-driven performance steering.
- Lead cross-functional product launches, shape content and recipe strategy, and continuously refine go-to-market and channel performance.
- Own and optimize the marketing budget, ensure transparent reporting, and deliver measurable business impact.
- Lead four core teams (Customer Marketing, Advisor Marketing, Product Management, Brand & Communications), develop talent, and build a high-performance culture.
What You Bring
- 10+ years of senior marketing leadership experience.
- Deep expertise in marketing strategy, brand & product communications, and digital marketing.
- Strong understanding of direct sales and advisor network dynamics.
- Proven leadership and complex project management capability.
- Outstanding communication skills and executive presence.
- Strategic, analytical, and creative problem-solving mindset.
- Political acumen and strong stakeholder management skills.
- Bachelor’s degree in Business, Marketing, Communications or equivalent work experience.
- Experience in international organizations.
- Strategic ownership of a leading premium consumer brand.
- End-to-end impact — from insights to advisor enablement to customer advocacy.
- International exposure and strong growth potential.
- A collaborative leadership environment built on trust and excellence.
- A powerful direct-sales community that turns strategy into real impact.
This is your opportunity to define growth in an exciting market.
Marketing Director employer: Vorwerk UK and Ireland
Contact Detail:
Vorwerk UK and Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching Vorwerk and its products. We want to see your passion for the brand and how you can elevate its desirability. Show us you’re not just another candidate, but someone who truly gets our mission!
✨Tip Number 3
Practice your storytelling skills! As a Marketing Director, you’ll need to convey powerful messages. We suggest rehearsing your personal story and how it aligns with Vorwerk’s vision to make a memorable impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the extra step to engage directly with us.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Director role. Highlight your experience in strategic marketing and leadership, and don’t forget to showcase any relevant achievements that align with Vorwerk's mission.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the role and how your background makes you the perfect fit for driving growth at Vorwerk. Keep it engaging and personal!
Showcase Your Storytelling Skills: Since storytelling is key in this role, make sure to demonstrate your ability to craft compelling narratives in your application. Whether it’s through your CV or cover letter, let us see how you can elevate brand desirability.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at Vorwerk!
How to prepare for a job interview at Vorwerk UK and Ireland
✨Know Your Brand Inside Out
Before the interview, dive deep into Vorwerk's history, values, and products, especially the Thermomix. Understanding the brand's positioning and its unique selling points will help you articulate how your marketing strategies can elevate its desirability.
✨Showcase Your Leadership Style
Prepare to discuss your leadership approach and how you've developed high-performance teams in the past. Use specific examples that highlight your ability to empower others and drive results, particularly in a direct sales environment.
✨Be Data-Driven
Since the role involves optimising marketing budgets and performance steering, come ready with examples of how you've used data to inform your marketing decisions. Discuss any tools or methodologies you've employed to measure success and adapt strategies.
✨Master the Art of Storytelling
As storytelling is key to this role, think about how you can convey powerful narratives around product launches and brand messaging. Prepare a few anecdotes that demonstrate your ability to craft compelling stories that resonate with both advisors and customers.
