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For Companies At a Glance
- Tasks: Lead the marketing strategy for a premium kitchen brand and drive sustainable growth.
- Company: Join Vorwerk, a 140+ year global success story in premium household products.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Make a real impact in a thriving international community and elevate brand desirability.
- Qualifications: 10+ years in senior marketing leadership with expertise in strategy and digital marketing.
- Other info: Collaborative culture focused on trust, excellence, and empowering a direct-sales community.
The predicted salary is between 54000 - 84000 £ per year.
Welcome to Vorwerk – the global company behind Thermomix, one of the world’s most iconic and category-defining premium kitchen brands. We are not just another employer. We are a 140+ year success story. A thriving international community. Europe’s biggest direct-selling powerhouse in premium household products.
Your Mission
- As Marketing Director, you will own the full strategic marketing agenda for the UK & Ireland market. Partnering closely with the General Manager and Vorwerk Home Marketing, you will drive sustainable growth, elevate brand desirability, and empower our advisor network to win in market.
Your Impact
- Own and execute the annual marketing strategy, turning insights into bold growth and strengthening our premium positioning.
- Drive powerful, consistent storytelling across all channels, leading launches, PR, and ambassador messaging with a network-first mindset.
- Empower our advisor network through high-impact marketing, optimized CRM, strong NPS, and data-driven performance steering.
- Lead cross-functional product launches, shape content and recipe strategy, and continuously refine go-to-market and channel performance.
- Own and optimize the marketing budget, ensure transparent reporting, and deliver measurable business impact.
- Lead four core teams (Customer Marketing, Advisor Marketing, Product Management, Brand & Communications), develop talent, and build a high-performance culture.
What You Bring
- 10+ years of senior marketing leadership experience.
- Deep expertise in marketing strategy, brand & product communications, and digital marketing.
- Strong understanding of direct sales and advisor network dynamics.
- Proven leadership and complex project management capability.
- Outstanding communication skills and executive presence.
- Strategic, analytical, and creative problem-solving mindset.
- Political acumen and strong stakeholder management skills.
- Bachelor’s degree in Business, Marketing, Communications or equivalent work experience.
- Experience in international organizations.
- Strategic ownership of a leading premium consumer brand.
- End-to-end impact — from insights to advisor enablement to customer advocacy.
- International exposure and strong growth potential.
- A collaborative leadership environment built on trust and excellence.
- A powerful direct-sales community that turns strategy into real impact.
This is your opportunity to define growth in an exciting market.
Marketing Director in London employer: Vorwerk UK and Ireland
Contact Detail:
Vorwerk UK and Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching Vorwerk and its products. Show us you’re passionate about the brand and have a solid understanding of their market. Tailor your answers to reflect how your experience aligns with their mission.
✨Tip Number 3
Practice your storytelling skills! As a Marketing Director, you’ll need to convey powerful narratives. We suggest rehearsing how you would present your past successes and how they can translate into growth for Vorwerk.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Director role. Highlight your experience in strategic marketing and leadership, and don’t forget to showcase any relevant achievements that align with Vorwerk's mission.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Use it to explain why you’re passionate about the role and how your background makes you the perfect fit for driving growth at Vorwerk. Keep it engaging and personal!
Showcase Your Leadership Skills: Since this role involves leading multiple teams, make sure to highlight your leadership experience. Share examples of how you've developed talent and built high-performance cultures in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Vorwerk UK and Ireland
✨Know Your Brand Inside Out
Before the interview, dive deep into Vorwerk and its flagship product, Thermomix. Understand its unique selling points, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the brand and how you can elevate its desirability.
✨Showcase Your Strategic Mindset
Prepare to discuss your previous experiences in developing and executing marketing strategies. Be ready to share specific examples of how you've turned insights into growth, especially in premium markets. Highlight your ability to lead cross-functional teams and manage complex projects.
✨Emphasise Your Leadership Style
As a Marketing Director, your leadership approach is crucial. Think about how you empower teams and foster a high-performance culture. Be prepared to discuss how you've developed talent and built collaborative environments in your past roles.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and stakeholder management. Prepare scenarios where you've navigated challenges in direct sales or advisor networks. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
