At a Glance
- Tasks: Lead the go-to-market strategy for LNG solutions and create impactful marketing collateral.
- Company: Vortexa, a pioneering tech company transforming the energy industry with AI and satellite data.
- Benefits: Flexible hybrid working, equity options, private health insurance, and global volunteering opportunities.
- Other info: Dynamic environment with continuous learning and growth opportunities.
- Why this job: Join a vibrant team at the forefront of energy innovation and make a real impact.
- Qualifications: 5+ years in B2B product marketing, strong collaboration skills, and a proactive mindset.
The predicted salary is between 59400 - 72600 £ per year.
About Us
Vortexawas founded to solve the immense information gap that exists in the energy industry.
By using massive amounts of new satellite data and pioneering work in artificial intelligence, Vortexacreates an unprecedented view on the global seaborne energy flows in real-time, bringing transparency and efficiency to the energy markets andsociety as a whole.
The Role
Vortexa is hiring a senior solution product marketer to own go-to-market for one of our core solution lines, end to end.
This is more of a sales-and-marketing PMM role than a product-launch PMM role.
You'll turn strategy into pipeline: rebuilding the pitch deck architecture, owning messaging and positioning, developing the marketing funnel strategy for the desk, and building the enablement that lets the commercial team ramp quickly.
Your goals will be tied to achieve a revenue and pipeline number attached to this offering.
What you'll own
- Own development of the LNG go-to-market strategy, working closely with a cross-functional team to define the strategy and develop the execution plan.
- Define messaging and positioning for the LNG offering.
- Rebuild the LNG commercial collateral, including pitch decks, solution briefs, data sheets, value and pain discovery questions, and outreach emails.
- Define and build the funnel strategy: the specific beliefs a prospect needs to hold at each stage and the content that will be move them between stages.
- Some content creation responsibility
- Be the marketing point of contact for the LNG solution.
You direct marketing execution, surface blockers to the steering committee, and report on metrics and actions the team is taking.
- Enable the commercial teams on selling the LNG solution, including how to uncover value, who the personas are, and what messaging lands.
- Stay close to the market to keep messaging relevant and updated, tweak and change approaches when needed, and stay on top of competitive plays.
- Extend across multiple solution lines, as needed by the business (e. g. crude, clean product, LPG).
What we’re looking for
Must-have
- 5+ years in enterprise B2B product marketing, ideally Saa S.
- AI-forward thinking.
You will be expected to use Claude to a high-degree throughout your work.
It’s not necessary that you’ve already used Claude.
It is necessary that you’re prepared to work with AI to execute on your role.
- A track record of developing and executing a GTM strategy that delivered measurable commercial growth, not just launch activity.
- Demonstrated ability to pick up a new, complex industry quickly.
We're not requiring LNG or energy background.
Evidence of having moved across two or more industries or verticals over your career is a stronger signal to us than domain tenure in one.
- Comfortable owning a revenue and pipeline number.
- A strong collaborator, both within marketing and across the business.
- Demonstrated ability to influence stakeholders, peers and senior leadership, without relying on direct authority.
- Takes initiative: comfortable owning a segment rather than waiting to be directed.
Works more like a GM than an individual contributor, taking initiative to build the strategies, work with the teams, and create the collateral needed to scalably reach the revenue and pipeline goals.
Nice-to-have
- Experience in energy markets is a plus but not as important as the “must haves”.
- Enjoy flexible hybrid working – split your time between home and our office, with the freedom to work where you’re most productive.
- A vibrant, diverse company pushing ourselves and the technology to deliver beyond the cutting edge
- A team of motivated characters and top minds striving to be the best at what we do at all times
- Constantly learning and exploring new tools and technologies
- Acting as company owners (all Vortexa staff have equity options)– in a business-savvy and responsible way
- Motivated by being collaborative, working and achieving together
- Private Health Insurance offered via Vitality to help you look after your physical health
- Global Volunteering Policy to help you ‘do good’ and feel better
- #J-18808-Ljbffr
Senior Solution Product Marketing Manager employer: Vortexa
Vortexa is an exceptional employer that champions innovation and growth in the energy sector, offering a dynamic work culture where employees can thrive in their product management careers. With a commitment to employee well-being, Vortexa provides flexible hybrid working arrangements, private health insurance, and opportunities for global volunteering, ensuring that team members are supported both personally and professionally. Join us to be part of a forward-thinking company that values creativity, collaboration, and continuous learning in a fast-paced scale-up environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Solution Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vortexa and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vortexa are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vortexa on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vortexa. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Solution Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vortexa. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vortexa:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vortexa’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vortexa
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vortexa will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vortexa, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
