Head of Product Marketing

At Vortexa, we open, connect, and optimise the energy world through pioneering technology and unmatched market information. We’re trusted by traders, analysts, and shipping professionals worldwide to bring clarity to the most complex and high-value markets on earth.

We are looking for a Head of Product Marketing to take our go-to-market strategy to the next level. This is a unique opportunity to shape the narrative of a fast‑scaling SaaS company in the global energy and freight markets — defining how we position our products, compete, and win.

This role is both strategic and hands‑on : you’ll set the vision for Product Marketing at Vortexa, while personally driving high‑stakes launches, sharpening competitive positioning, and ensuring our stories convert into measurable commercial impact.

What you’ll do :

Define and champion Product Marketing at Vortexa

• Set and own the PMM charter, aligning it with company strategy and revenue priorities.
• Establish clear priorities across launches, ICPs, and narratives to focus resources where they deliver the most impact.
• Bring PMM insights and recommendations into executive discussions, ensuring market and customer perspectives directly shape company strategy and GTM priorities.
• Partner closely with Product Strategy to connect market opportunity, customer feedback, and roadmap direction into a unified commercial view.
• Build trusted, collaborative relationships across Product, Sales, PS, CS, and Marketing, ensuring PMM acts as a unifying, approachable partner across the business.

Institutionalise GTM discipline

• Establish launch standards, playbooks and success criteria that make GTM execution repeatable and measurable across the organisation.
• Personally lead Tier‑1 launches, acting as the point of accountability at executive level.
• Drive alignment across Product, Sales, PS, CS, and Marketing so launches are executed with clarity, consistency, and impact.
• Ensure GTM strategy translates into clear messaging, coordinated execution, and field enablement.
• Lead with a balance of vision and practicality — equally comfortable defining frameworks or diving into the details to help teams deliver with excellence.

Drive positioning and messaging

• Own Vortexa’s positioning and messaging framework, ensuring every product and campaign connects to a clear, differentiated story.
• Define narratives that make Vortexa stand out across energy, freight, and finance — turning complex ideas into clear, commercially relevant stories for decision‑makers.
• Evolve our positioning using insights from competitors, the market, and customers to keep it sharp, evidence‑based, and ahead of the curve.
• Work cross‑functionally to ensure consistency across all teams, while allowing space for creativity and regional nuance.

Accelerate competitive advantage

• Own and build a structured process for capturing, analysing, and sharing competitor data across Product, Sales, and Marketing.
• Aggregate signals from the market, customers, and internal teams to identify emerging threats and opportunities.
• Deliver quarterly competitive reviews and battlecard updates, embedding actionable insights across the business.
• Provide clear recommendations on positioning and messaging adjustments to ensure differentiation.
• Work with Product to share insights that inform roadmap prioritisation and pricing strategy.

Enable commercial success

• Ensure Sales, CS, Product Specialists, and BDRs are equipped with the narratives, tools, and confidence to win competitive deals.
• Lead a structured enablement cadence with measurable impact on win rates and stage conversion.
• Embed PMM outputs as consistent, trusted, and widely adopted across the field.
• Create a closed feedback loop between field insights, win / loss data, and Product to continuously improve market alignment.
• Approach enablement as partnership — ensuring field teams feel supported, informed, and confident using PMM materials in real commercial scenarios.

Lead, coach, and influence

• Mentor senior PMMs, raising the bar for strategy, storytelling, and execution.
• Represent the PMM function with the executive team, ensuring its contribution to growth is visible and measurable.
• Partner with the VP of Product and Product Strategy to foster a shared intelligence culture across Product and Marketing.
• Be recognised as an inclusive, pragmatic leader who builds alignment and momentum — someone people enjoy working with and can turn to for clarity and confidence.

Requirements What we’re looking for

• Proven Product Marketing leadership in a high‑growth B2B SaaS company, ideally with technical or data‑heavy products (energy, trading, or freight experience a strong plus).
• Track record of building competitive intelligence programmes that influence product direction and sharpen go‑to‑market execution.
• Demonstrated success leading Tier‑1 launches with measurable adoption and revenue impact.
• Sharp commercial instinct : comfortable partnering with Sales and CROs, shaping GTM priorities, and presenting at exec level.
• Deep curiosity and credibility : able to immerse yourself in complex products and markets quickly, earning trust with technical experts and commercial leaders alike.
• Strategic and hands‑on : equally adept at facilitating GTM war‑rooms, editing frameworks, or briefing the board.
• Evidence‑led communicator : uses win / loss insights, market research, and competitor analysis to guide decisions.
• A natural collaborator with strong emotional intelligence — able to read the room, communicate with empathy, and build trust across all levels of the organisation.
• Clarity and influence : able to cut through complexity, build consensus, and tell stories that resonate with both technical and commercial audiences.

Benefits

• Enjoy flexible hybrid working – split your time between home and our office, with the freedom to work where you’re most productive.
• A vibrant, diverse company pushing ourselves and the technology to deliver beyond the cutting edge
• A team of motivated characters and top minds striving to be the best at what we do at all times
• Constantly learning and exploring new tools and technologies
• Acting as company owners (all Vortexa staff have equity options)– in a business‑savvy and responsible way
• Motivated by being collaborative, working and achieving together
• Private Health Insurance offered via Vitality to help you look after your physical health
• Global Volunteering Policy to help you ‘do good’ and feel better

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