Head of Demand Generation / AI in London

Vortexa is a fast-growing international technology business founded to solve the immense information gap that exists in the energy industry. By using massive amounts of new satellite data and pioneering work in artificial intelligence, Vortexa creates an unprecedented view on the global seaborne energy flows in real-time, bringing transparency and efficiency to the energy markets and society as a whole.

This is a pivotal hire. We are shifting from a lead generation culture to a demand generation function that owns pipeline, speaks the language of revenue, and operates as a genuine commercial partner to an enterprise sales team operating complex, multi‐stakeholder cycles. You will inherit an existing setup and a mandate to reorient how we measure, activate, and engage buyers across the full funnel — from first signal to closed won and into account expansion.

This is a strategic and hands‐on role for someone who understands that the shape of a modern marketing team is changing. You will not be building a large function. Instead you will orchestrate a small core, embed specialist resource where needed, and use AI‐powered workflows to punch above your weight. The candidate who thrives here is energised by that model — not looking to manage their way to impact.

• Full‐funnel demand generation strategy covering awareness, consideration, conversion, and expansion — with a pipeline contribution number to match.
• Net new and account expansion motions, including ABM strategy across Tier 1 and Tier 2 accounts, intent‐driven cross‐sell plays, and alignment with Sales and Customer Success on expansion pipeline.
• Inbound motion design and optimisation: the conversion architecture that turns demand into pipeline — landing pages, CTAs, form strategy, demo request flow, and the feedback loop between inbound signal quality and channel investment decisions.
• Content strategy aligned to buyer problems and funnel stage — not product announcements — with nurture tracks that are solutions‐first and persona‐specific.
• Paid and performance channel strategy — including paid search, paid social, and SEO — as an integral part of the demand motion, justified by pipeline contribution rather than traffic or impressions.
• Organic and SEO growth: keyword strategy, content‐to‐search alignment, and AI search visibility (GEO/AIO) — ensuring Vortexa's content is crawlable, rankable, and present in LLM‐driven discovery.
• The marketing technology stack — assessing, evolving, and owning the tool architecture needed to run a modern demand operation, with a bias toward AI‐driven workflows, automation, and API‐based activation over manual execution.

This role sits inside Marketing but operates as part of a broader GTM system. The two most critical working relationships outside the marketing team are:

• Marketing Operations Lead — Shared accountability for campaign tracking, attribution logic, marketing automation governance, and the reporting infrastructure that connects marketing activity to revenue. You bring the demand signal; they build the systems that make it measurable and repeatable.
• RevOps — Alignment on funnel definitions, lead routing, CRM data quality, and cross‐GTM reporting consistency. Alignment and enforcement of SDR SLAs and oversight on performance. Demand generation metrics are only credible if Sales, Marketing, and RevOps are measuring the same motion from the same data.

• Proven B2B demand generation experience in a high‐growth SaaS or data/analytics business with a complex, high‐ACV product.
• A track record of rebuilding demand generation culture and measurement — not just managing it.
• Full‐funnel fluency: paid, content, ABM, nurture, marketing ops, and the frameworks that tie them to revenue.
• Experience owning pipeline across both net new and expansion motions.
• Experience working alongside an enterprise sales motion — multi‐stakeholder buying cycles, long deal timelines, and the demand generation strategies that support them: account‐level engagement, executive‐level content, and the ability to measure influence as well as attribution.
• A track record of optimising inbound conversion — not just driving traffic or generating leads, but improving the quality and velocity of the path from first intent signal to sales‐qualified conversation.
• Fluency in marketing automation — Marketo is the current platform — and a clear strategic and operational understanding of how inbound and outbound motions work together: how demand generation creates the signal that outbound acts on, and how to design the handoff so neither motion wastes the other's work. The stack is actively evolving; underlying capability matters more than tool familiarity.
• Familiarity with AI search optimisation (GEO/AIO) and how B2B content strategy is shifting in response to LLM‐driven discovery.
• An AI‐first mindset with specific, hands‐on experience building automated and AI‐powered marketing workflows.
• A genuine interest in building AI‐powered marketing workflows — not as an observer, but as an active collaborator. We are investing in an AI‐powered marketing operating system covering content repurposing, paid copy generation, outreach personalisation, and automated content‐to‐video pipelines. This person will help shape and pressure‐test that build alongside our digital growth team.
• A forward‐looking view on how marketing teams are evolving: comfortable leading through influence and specialist resource rather than headcount, and genuinely excited by the idea that a well‐orchestrated small team with the right tools and partners can outperform a traditional large one.
• A principled view on marketing technology — platform‐agnostic, focused on what a modern stack needs to do and how to evaluate it as the landscape evolves.
• Commercial credibility: comfortable owning a number and presenting alongside quota carriers in a revenue review.

• Flexible hybrid working – split your time between home and the office with freedom to work where you're most productive.
• Private Health Insurance offered via Vitality to help you look after your physical health.
• Global Volunteering Policy to help you 'do good' and feel better.