At a Glance
- Tasks: Lead PR strategies, manage brand reputation, and oversee internal communications and events.
- Company: Škoda, a dynamic automotive brand with a focus on innovation and teamwork.
- Benefits: Competitive salary, car schemes, bonus, private healthcare, and generous holiday allowance.
- Other info: Join a supportive team and enjoy a vibrant work culture with growth opportunities.
- Why this job: Shape the brand's voice and make a real impact in the automotive industry.
- Qualifications: Extensive PR experience, strong communication skills, and proven leadership abilities.
The predicted salary is between 60000 - 70000 £ per year.
Škoda are recruiting for a Head of PR and Communications on a full time, permanent basis. Reporting into the Brand Director, you will be responsible for developing and implementing Škoda’s PR strategy, ensuring high, positive visibility in the UK media, managing the brand’s reputation and supporting the successful delivery of the brand strategy through internal communications and events.
This is a key leadership role within the PR and Communications team, working closely with senior stakeholders across the organisation, both in the UK and internationally. You will lead the delivery of PR communications strategies across relevant business strands, shape brand and product media messaging, build strong relationships with journalists and external partners, and provide communications counsel on proactive and reactive media issues.
You will also provide strategic leadership for internal communications and events, helping to drive engagement, support business change and ensure internal and external communications are aligned. This will include overseeing internal, dealer and consumer events, managing channels such as Teams and virtual event platforms, and supporting cross-functional communications activity.
As a people leader, you will support the ongoing development of the PR and Communications team, creating an inclusive, productive and engaged working environment. You will also be accountable for department budget management, supplier governance and ensuring compliance with relevant Volkswagen Group policies.
Skills & experience you can bring to the role:
- Extensive experience working in communications, including media, events, brand, internal and crisis communications.
- A proven track record of leading PR communications strategies.
- Strong senior stakeholder management experience, with the confidence to influence and communicate at all levels.
- Established relationships with key UK journalists and the ability to engage and connect with media contacts at the highest level.
- Excellent written and verbal communication skills, with strong editorial judgement and an eye for a story.
- Experience of delivering product press launches, VIP events and brand-led PR activity.
- Strong influencing, interpersonal and negotiation skills, with the ability to build effective business relationships.
- Experience managing budgets in a constantly changing environment.
- A leadership style that supports, mentors and motivates others, while building a highly engaged and inclusive team environment.
- High personal and professional integrity, with confidence in making decisions and driving action.
What can we offer you?
- Competitive salary
- Car schemes (including cars for family members)
- Discretionary bonus
- Fuel card
- Enhanced pension contributions
- Private healthcare
- 27 days holiday plus
Head of PR and Communications employer: Volkswagen Group UK
Volkswagen Group UK is an exceptional employer, offering a dynamic work environment in Milton Keynes where innovation and customer focus are at the forefront. Employees benefit from a competitive salary, comprehensive car schemes, and enhanced pension contributions, alongside opportunities for professional growth and development. The collaborative culture encourages engagement with key stakeholders, making it a rewarding place to build a meaningful career in the automotive industry.
