Marketing Performance Analyst - Part Time FTC in Milton Keynes

Customer Experience are recruiting for a Marketing Performance Analyst on a part-time (23.5 hours per week) Fixed Term Contract basis for 9 months. We are open to discussing how these hours can work, but due to the teamwork required for this role, we would recommend someone looking to do 4 shorter days or 3 consecutive days towards the start, or middle of the week.

Reporting to the Marketing Systems and Analytics Manager, you will be responsible for supporting the Brands to maximise lead generation and conversion. Working with multiple agencies and stakeholders the key objective is to drive higher levels of known marketable customers, and higher levels of customer engagement with our advertising and marketing that is delivered through the centralised marketing services that are managed by the CX function on behalf of the Brands. The impact of the role is an improvement in our advertising spend effectiveness, an increase in known marketable prospects and higher levels of sales conversion through the personalisation of marketing.

What does a typical day look like? In such a varied role it is hard to define a typical day, however you could expect to:

• Review and pull-out key learnings and insights from existing reports from Sales Force Marketing Cloud or Power BI
• Join a cross-brand meeting to discuss upcoming reporting requirements, contributing to how those requirements could be aligned across brands
• Join a call with an agency to discuss campaign results and new testing approaches
• Meet with the Marketing Analytics managers to support on new reporting requirements to fit in within the changing mar-tech and ad-tech landscape
• Design and brief an enhancement to a cross-brand dashboard to highlight KPI performance
• Measure the effectiveness of recent email marketing to inform priority activities to recommend for the next period.

Skills & experience you can bring to the role:

• Ability to interpret data and provide recommendations for optimisation and testing.
• Strong interpersonal and stakeholder management skills, combined with passion and resilience to navigate challenges.
• Ability to transform business questions into analytics solutions and actionable insights.
• Commercial awareness to promote the activity that will deliver tangible business results.
• Good Excel and PowerPoint skills with high attention to detail
• Proven experience of setting up analytics tools and conversion funnels
• Good working knowledge of marketing analytics and familiarity with using Power BI (front end)

What can we offer you? Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, healthcare cash plan, 27 days holiday plus bank holidays, 4 x life assurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.

In Customer Experience (CX), we deliver the technology and capabilities that make sure our customers get the best possible service across all our brands. Covering everything from data, systems and customer insight, we support marketing by focusing on customer needs and experiences. Join us and you’ll help to meet customers’ rapidly changing expectations.

We’re driven by difference. With six big brands under one roof – each with its own history, designs and innovations – we’ve created some of the world’s most iconic vehicles, from luxury sports cars to family camper vans. Here, you’ll discover opportunities, explore ideas and tackle challenges that you won’t find anywhere else.

It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do. There’s never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, we’re actively looking for people with new skills, knowledge, and outlooks.

A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you. We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change.

To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage the application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.