At a Glance
- Tasks: Lead PR strategies, manage brand reputation, and engage with media and stakeholders.
- Company: Join Škoda, a dynamic brand within the Volkswagen Group, known for innovation.
- Benefits: Competitive salary, car schemes, private healthcare, and 27 days holiday.
- Other info: Be part of a diverse team driving sustainable mobility and transformation.
- Why this job: Shape the future of automotive communications in a rapidly evolving industry.
- Qualifications: Extensive PR experience, strong communication skills, and leadership abilities.
The predicted salary is between 64000 - 70089 £ per year.
Location: Volkswagen Group UK - Milton Keynes
Department: Skoda PR and Communications
Vacancy Type: Permanent - Full time
Skoda are recruiting for a Head of PR and Communications on a full time, permanent basis. Reporting into the Brand Director, you will be responsible for developing and implementing Skoda's PR strategy, ensuring high, positive visibility in the UK media, managing the brand's reputation and supporting the successful delivery of the brand strategy through internal communications and events.
This is a key leadership role within the PR and Communications team, working closely with senior stakeholders across the organisation, both in the UK and internationally. You will lead the delivery of PR communications strategies across relevant business strands, shape brand and product media messaging, build strong relationships with journalists and external partners, and provide communications counsel on proactive and reactive media issues.
You will also provide strategic leadership for internal communications and events, helping to drive engagement, support business change and ensure internal and external communications are aligned. This will include overseeing internal, dealer and consumer events, managing channels such as Teams and virtual event platforms, and supporting cross-functional communications activity.
As a people leader, you will support the ongoing development of the PR and Communications team, creating an inclusive, productive and engaged working environment. You will also be accountable for department budget management, supplier governance and ensuring compliance with relevant Volkswagen Group policies.
Skills & experience you can bring to the role:
- Extensive experience working in communications, including media, events, brand, internal and crisis communications.
- A proven track record of leading PR communications strategies.
- Strong senior stakeholder management experience, with the confidence to influence and communicate at all levels.
- Established relationships with key UK journalists and the ability to engage and connect with media contacts at the highest level.
- Excellent written and verbal communication skills, with strong editorial judgement and an eye for a story.
- Experience of delivering product press launches, VIP events and brand-led PR activity.
- Strong influencing, interpersonal and negotiation skills, with the ability to build effective business relationships.
- Experience managing budgets in a constantly changing environment.
- A leadership style that supports, mentors and motivates others, while building a highly engaged and inclusive team environment.
- High personal and professional integrity, with confidence in making decisions and driving action.
What can we offer you?
Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, fuel card, enhanced pension contributions, private healthcare, 27 days holiday plus bank holidays, 4 x life insurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.
Skoda are the brand that never sits still. You'd be hard pressed to find an automotive marque that's reinvented itself as consistently and as rapidly as Skoda. Why? Because our philosophy doesn't change. Surprising. Simplifying. Human. These three values have always been at the heart of our brand and they continue to evolve with our customers. That's what makes Skoda a really special place to work.
Volkswagen Group are driven by difference. With six big brands under one roof each with its own history, designs and innovations we've created some of the world's most iconic vehicles, from luxury sports cars to family camper vans. Here, you'll discover opportunities, explore ideas and tackle challenges that you won't find anywhere else.
It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do.
There's never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, we're actively looking for people with new skills, knowledge, and outlooks. A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you. We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change.
To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage the application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.
Head of PR and Communications - Milton Keynes in Gayhurst employer: Volkswagen Group UK Ltd
At One Aftersales, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a TPS Parts Performance Manager, you will benefit from a competitive salary, generous holiday allowance, and a comprehensive benefits package, including private healthcare and flexible options tailored to your lifestyle. Our commitment to employee growth is evident through opportunities for professional development and the chance to make a meaningful impact within our network of TPS centres.
StudySmarter Expert Advice🤫
We think this is how you could land Head of PR and Communications - Milton Keynes in Gayhurst
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Volkswagen Group UK Ltd. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Volkswagen Group UK Ltd, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Volkswagen Group UK Ltd inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Head of PR and Communications - Milton Keynes in Gayhurst
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Volkswagen Group UK Ltd. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Volkswagen Group UK Ltd.
How to prepare for a job interview at Volkswagen Group UK Ltd
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.