At a Glance
- Tasks: Drive impactful aftersales programmes and marketing strategies for top automotive brands.
- Company: Join a leading automotive group with a focus on innovation and customer satisfaction.
- Benefits: Competitive salary, car schemes, bonus, enhanced pension, private medical insurance, and 27 days holiday.
- Other info: Flexible benefits to suit your lifestyle and opportunities for career growth.
- Why this job: Make a real difference in customer retention and profitability while working with exciting brands.
- Qualifications: Experience in sales/aftersales, strong analytical skills, and excellent project management abilities.
The predicted salary is between 50000 - 65000 £ per year.
One Aftersales is recruiting for a Demand Generation Manager on a full time permanent basis responsible for the delivery of high-impact aftersales programmes and marketing activity across Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, SEAT, CUPRA and ŠKODA.
What you'll be doing:
- Reporting into the Aftersales Programme Manager, you will drive strategies to increase customer retention, recover lapsed customers and maximise profitability through all service, parts and accessories channels.
- This role carries a focus on improving service, parts and accessories sales through marketing, promotion and network engagement ensuring meaningful contribution to commercial growth.
- You will lead a broad and commercially focused portfolio of activity, including:
- Enhancing service and parts performance by developing targeted programmes, pricing strategies and communications.
- Leading the development and promotion of accessories marketing strategies to drive incremental revenue.
- Coordinating national and retailer level accessories campaigns, ensuring message consistency and commercial alignment.
- Using customer and vehicle data to identify accessories demand opportunities throughout the ownership lifecycle.
Skills & experience you can bring to the role:
- Broad experience in sales and/or aftersales functions.
- Experience managing agencies and working to KPIs and SLAs.
- Experience of product management, campaign development and digital integration.
- Analytical skills and ability using data to identify opportunities for growth and margin.
- Excellent project management skills to successfully deliver strategies and campaigns.
- Strong communication skills, both written and verbal.
- Exceptional influencing skills across a wide audience including senior management.
- Ability to prioritise workload and balance short term actions with strategic projects.
- A high degree of commercial awareness.
What can we offer you?
Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, private medical insurance, 27 days holiday plus bank holidays, 4 x life insurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.
To avoid disappointment:
To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage the application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.
Aftersales Demand Generation Manager employer: Volkswagen Group UK Ltd
At One Aftersales, we pride ourselves on being an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. Our commitment to employee growth is evident through comprehensive training programmes and opportunities for career advancement, all while enjoying a competitive salary and a generous benefits package, including car schemes and private medical insurance. Located at the heart of the automotive industry, our culture promotes flexibility and well-being, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Aftersales Demand Generation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Volkswagen Group UK Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Volkswagen Group UK Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Volkswagen Group UK Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Volkswagen Group UK Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Aftersales Demand Generation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Volkswagen Group UK Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Volkswagen Group UK Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Volkswagen Group UK Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Volkswagen Group UK Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Volkswagen Group UK Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Volkswagen Group UK Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
