Digital Marketing Manager

About The Role

SALARY: Starting from £48,****** pa dependent on experience

LOCATION: Milton Keynes

HYBRID WORKING: Our current hybrid working policy requires a minimum of 60% of working time to be based in the Milton Keynes office however flexibility is expected to meet the needs of the business and the role.

HOURS / CONTRACT TYPE: Full Time Fixed Term Contract until 15/03/2027, 35 hours per week

CLOSING DATE: 18/02/2026

We reserve the right to close the advert earlier if we receive a high volume of applications.

We are looking for an experienced Digital Marketing Manager to design and execute digital marketing initiatives to support new and existing customers, leveraging VWFS UK owned and hybrid online journeys. This high impact role will be instrumental to delivering optimised digital experiences. The role will lead digital advertising activity to drive website traffic and oversee the management and governance of VWFS UK websites, ensuring alignment with organisational goals and brand standards. The role also holds responsibility for reporting across digital journeys, while continuously exploring new technologies and opportunities to enhance and evolve the digital customer experience.

What you’ll be doing:

• Delivering digital marketing activity across VWFS UK online journeys to drive awareness, sales and customer experience.
• Leading reporting for digital journeys, including dashboards, tagging, and ad hoc analysis in Adobe Analytics.
• Managing paid campaigns, budgets, targeting and performance across key platforms.
• Managing and updating VWFS UK consumer websites to ensure accuracy, compliance and strong UX.
• Owning website governance policies, ensuring compliance across all sites and overseeing CMPs, digital accessibility audits aligning with regulations.
• Managing domain setup, maintenance and alignment with global strategy.
• Monitoring emerging tech, UX and AI to improve journeys and reporting.

Essential experience & skills:

• Experience in digital marketing roles, with an understanding of complex digital landscapes in a matrix environment.
• Experience with Adobe Analytics for ongoing reporting, data analysis and dashboard setup.
• Experience in Content Management Systems (desirable Adobe Experience Manager), building templates, adding components, creating webpages based on business requirements.
• Familiar with optimising website content and Search Engine Optimisation (SEO) strategies.
• An understanding and demonstrable experience of paid media campaigns (desirable Google Ads and Microsoft Ads).
• Knowledge of website governance and experience with domain management and cookie consent management platforms.
• Relationship and collaboration skills - ability to develop and sustain positive and co-operative working relationships with a broad variety of stakeholders.
• Technical, analytical and problem-solving skills. Confident at identifying friction points in online journeys and pro-actively proposing and implementing solutions.

What’s in it for you?

Bonus: Discretionary 10% on-target bonus (based on personal and Group company performance)

Pension: Employer pension contribution of 9% (based on employee contribution of 3%). VWFS will pay 6% if employee chooses a 2% employee contribution.

Car schemes: Choice of Employee Car Ownership (ECO) scheme for petrol/diesel and hybrid vehicles plus car insurance. OR Company Car scheme for Battery Electric Vehicles (BEVs) plus car insurance cover for you and a partner/eligible family member.

Other benefits: From day 1 we provide income protection, life assurance (4x salary), retail discount vouchers, access to Care Concierge (a service to support carers of adults), along with other salary sacrifice options including a will writing service and cycle to work (subject to scheme restrictions). Following successful completion of probation, you will have access to private medical insurance for you (with the option to buy additional family cover), access to our loan car scheme for up to 2 cars for your partner or eligible family members (subject to scheme restrictions) and during our annual benefit window you can purchase critical illness cover and dental cover, so you can select the benefits that matter to you.

We invest in our people and are passionate about driving development. You’ll have access to LinkedIn Learning via our Degreed platform as well as a host of professional development programmes and opportunities to build your technical and soft skills so you can further develop your career. We also offer mentoring schemes and reciprocal partnerships recognising that we can all learn from each other in the flow of work.

About You

About Us

Why join VWFS UK? You’ll have the opportunity to make a difference by helping us to achieve our mission. Our mission is straightforward; we want to be 'The Key to Mobility'. That means we make getting from A-to-B as easy and simple for as many people as possible. To truly meet the mobility needs of people in a changing world, our offering goes beyond traditional vehicle financing. We do this by providing a range of finance and aftersales products on Volkswagen Group vehicles, as well as developing innovative mobility products designed to solve real problems and support our customers.

No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you. VWFS is proud to be an inclusive employer and encourages applications from a diverse range of candidates. Diversity, Equity & Inclusion isn’t just a statement for us, we encourage and aspire for all our colleagues to be their 100% self. If you need any reasonable adjustments to assist you with the application and/or recruitment processes, please contact our Resourcing Team. This role does not meet the UKVI's criteria for the skilled worker sponsorship route, therefore we are unable to accept candidates requiring sponsorship for this role.