About the Role
One Aftersales is recruiting for a Demand Generation Manager on a full time permanent basis responsible for the delivery of high-impact aftersales programmes and marketing activity across Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, SEAT, CUPRA and ŠKODA.
What you'll be doing
Reporting into the Aftersales Programme Manager, you will drive strategies to increase customer retention, recover lapsed customers and maximise profitability through all service, parts and accessories channels. This role carries a focus on improving service, parts and accessories sales through marketing, promotion and network engagement ensuring meaningful contribution to commercial growth.
- Enhancing service and parts performance by developing targeted programmes, pricing strategies and communications.
- Leading the development and promotion of accessories marketing strategies to drive incremental revenue.
- Coordinating national and retailer level accessories campaigns, ensuring message consistency and commercial alignment.
- Using customer and vehicle data to identify accessories demand opportunities throughout the ownership lifecycle.
Skills & experience you can bring to the role
- Broad experience in sales and/or aftersales functions.
- Experience managing agencies and working to KPIs and SLAs.
- Experience of product management, campaign development and digital integration.
- Analytical skills and ability using data to identify opportunities for growth and margin.
- Excellent project management skills to successfully deliver strategies and campaigns.
- Strong communication skills, both written and verbal.
- Exceptional influencing skills across a wide audience including senior management.
- Ability to prioritise workload and balance short term actions with strategic projects.
- A high degree of commercial awareness.
What can we offer you
Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, private medical insurance, 27 days holiday plus bank holidays, 4 x life insurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.
