At a Glance
- Tasks: Lead PR strategies, manage brand reputation, and oversee internal communications and events.
- Company: Škoda, a dynamic automotive brand with a focus on innovation and teamwork.
- Benefits: Competitive salary, car schemes, bonus, private healthcare, and generous holiday allowance.
- Other info: Join a supportive team environment with opportunities for personal and professional growth.
- Why this job: Shape the future of Škoda's brand visibility and engage with top media contacts.
- Qualifications: Extensive PR experience, strong communication skills, and proven leadership abilities.
The predicted salary is between 60000 - 70089 £ per year.
About The Role Škoda are recruiting for a Head of PR and Communications on a full-time, permanent basis.
Reporting into the Brand Director, you will be responsible for developing and implementing Škoda’s PR strategy, ensuring high, positive visibility in the UK media, managing the brand’s reputation and supporting the successful delivery of the brand strategy through internal communications and events.
This is a key leadership role within the PR and Communications team, working closely with senior stakeholders across the organisation, both in the UK and internationally.
You will lead the delivery of PR communications strategies across relevant business strands, shape brand and product media messaging, build strong relationships with journalists and external partners, and provide communications counsel on proactive and reactive media issues.
You will also provide strategic leadership for internal communications and events, helping to drive engagement, support business change and ensure internal and external communications are aligned.
This will include overseeing internal, dealer and consumer events, managing channels such as Teams and virtual event platforms, and supporting cross‑functional communications activity.
As a people leader, you will support the ongoing development of the PR and Communications team, creating an inclusive, productive and engaged working environment.
You will also be accountable for department budget management, supplier governance and ensuring compliance with relevant Volkswagen Group policies.
Skills & experience you can bring to the role Extensive experience working in communications, including media, events, brand, internal and crisis communications.
A proven track record of leading PR communications strategies.
Strong senior stakeholder management experience, with the confidence to influence and communicate at all levels.
Established relationships with key UK journalists and the ability to engage and connect with media contacts at the highest level.
Excellent written and verbal communication skills, with strong editorial judgement and an eye for a story.
Experience of delivering product press launches, VIP events and brand‑led PR activity.
Strong influencing, interpersonal and negotiation skills, with the ability to build effective business relationships.
Experience managing budgets in a constantly changing environment.
A leadership style that supports, mentors and motivates others, while building a highly engaged and inclusive team environment.
High personal and professional integrity, with confidence in making decisions and driving action.
What can we offer you?
Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, fuel card, enhanced pension contributions, private healthcare, 27 days holiday plus
Head of PR and Communications employer: VOLKSWAGEN AG
Volkswagen AG is an excellent employer, offering a dynamic work culture in Milton Keynes that prioritises diversity and inclusion. With competitive salaries, flexible perks, and ample opportunities for professional growth, employees are empowered to thrive in their roles while contributing to meaningful recruitment initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Head of PR and Communications
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like VOLKSWAGEN AG. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like VOLKSWAGEN AG, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research VOLKSWAGEN AG inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Head of PR and Communications
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of VOLKSWAGEN AG. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at VOLKSWAGEN AG.
How to prepare for a job interview at VOLKSWAGEN AG
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
