At a Glance
- Tasks: Support digital marketing strategies, manage email campaigns, and optimise website performance.
- Company: Join Volcano Coffee Works, a leading ethical coffee roaster in Brixton.
- Benefits: Enjoy competitive salary, mental health days, wellness programmes, and team activities.
- Other info: Be part of a supportive team in a dynamic industry with great coffee!
- Why this job: Develop your digital marketing skills in a fast-paced, entrepreneurial environment.
- Qualifications: 3+ years in digital marketing, with strong email and website management skills.
The predicted salary is between 30000 - 40000 € per year.
The Company: Volcano Coffee Works
Team: Digital & Ecommerce
Location: Brixton, London
About us: Volcano Coffee Works is one of London’s leading small-batch coffee roasters and was born from a belief that everyone should be able to enjoy great speciality coffee. We’ve been roasting coffee since 2010 and the Volcano team work from a state-of-the-art roastery in Brixton. Volcano is a proud B Corp business with strong ethical and sustainability credentials at its core.
The Role: Reporting to the Head of Ecomm & Digital Marketing, the Digital Marketing Executive is required to support in executing the Digital & Ecommerce teams roadmap, consisting of email marketing, website management, SEO/AEO, affiliate marketing, digital partnerships and other digital marketing tasks where required. This role also supports brand objectives in the digital space including ensuring aligned marketing materials and brand led content creation. This is a truly diverse and desirable role for someone who wants to develop their skills in an agile digital marketing team. We are looking for someone who is highly motivated, keen to develop and who thrives within a fast-paced, entrepreneurial environment. The ideal candidate will have 2/3+ years experience within a similar role and is able to clearly illustrate the importance of brand awareness and digital marketing activities in developing and growing an ecommerce channel.
Responsibilities:
- Ownership of the email marketing channel using Klaviyo, including the creation of weekly emails, database segmentation, email flows and reporting on performance.
- Assist with managing our paid advertising agency, providing creative assets, ad copy and approving ads for go live across Meta and Google platforms.
- Reporting on digital channels performance using Klaviyo and Google Analytics, and third party tools for SEO/AEO and website metrics.
- Website management on Shopify including landing page and category creation, product upload and merchandising, banner changes, discount code creation, conversion rate optimisation and user journey improvements.
- Driving SEO/AEO best practice where relevant through onsite optimisations to increase organic visibility across search engines and LLMs.
- Influencer and partnership sourcing to ensure organic coverage across social media platforms and support with managing our affiliate channel.
- Assist with the video content creation roadmap and plan to align with the paid advertising strategy, to create highly engaging and converting content.
- Work closely with our inhouse graphics designer to produce ads, email and website assets.
- Implementation of brand objectives in the digital space to ensure brand alignment with wholesale and ecommerce ensuring different customer profiles needs are met.
The Ideal Candidate:
- Minimum of 3+ years working within a similar Digital Marketing role.
- Passionate and entrepreneurial digital marketing and brand enthusiast with email, website and paid marketing knowledge.
- Understanding and demonstrable experience of email marketing (preferably with Klaviyo or equivalent) including best practice, creation, sending, segmentation, testing and reporting.
- Knowledge and experience with website CMS and reporting tools eg. Shopify, Google Analytics, Polar Analytics or equivalents.
- Knowledge of SEO/AEO onpage, offpage and technical best practice.
- Knowledge of affiliate marketing and opportunities within this channel.
- A strong knowledge of all Microsoft Office programmes.
- Strong communication skills and collaborative personality.
- Bachelor’s degree or equivalent preferable.
- UK based and within commuting distance of our Brixton HQ.
- References upon request.
What we offer:
- A supportive work environment within a dynamic and fast-growing industry.
- Coffee training.
- Competitive salary and bonus package.
- 2 Mental Health Days and 1 Charity Day per year, in addition to annual leave.
- Bi yearly wellness programme.
- Company pension.
- Fully stocked kitchen for breakfast and monthly team lunch.
- Team incentives and social activities.
- Company laptop.
Digital Marketing Executive in Slough employer: Volcano Coffee Works
Volcano Coffee Works is an exceptional employer located in the vibrant Brixton area, offering a supportive and dynamic work environment that fosters personal and professional growth. As a proud B Corp business, we prioritise ethical practices and sustainability, providing employees with unique opportunities to engage in meaningful work while enjoying benefits such as coffee training, mental health days, and a fully stocked kitchen. Join our agile digital marketing team and thrive in a fast-paced, entrepreneurial atmosphere where your contributions directly impact our brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Slough
✨Tip Number 1
Get your networking game on! Connect with people in the digital marketing scene, especially those who work at Volcano Coffee Works or similar companies. Attend industry events, join online forums, and don’t be shy to slide into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a personal project or portfolio that highlights your digital marketing expertise. Whether it’s a blog, a social media campaign, or even a mock email marketing strategy, having something tangible to share can really set you apart from the crowd.
✨Tip Number 3
Research, research, research! Before any interview, dive deep into Volcano Coffee Works’ brand values, their coffee offerings, and their digital presence. This will not only help you tailor your answers but also show them you’re genuinely interested in being part of their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and keen to join the Volcano family. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Digital Marketing Executive in Slough
Some tips for your application 🫡
Show Your Passion for Coffee:When you're writing your application, let your love for coffee shine through! We want to see how your enthusiasm for speciality coffee aligns with our mission at Volcano Coffee Works.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing. We’re looking for someone who can demonstrate their skills in email marketing, SEO, and website management, so be specific about your past roles and achievements.
Be Creative with Your Application:Don’t be afraid to show off your creativity! Whether it’s in your cover letter or CV, use engaging language and a unique format that reflects your personality and fits the role of a Digital Marketing Executive.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Volcano Coffee Works
✨Know Your Coffee and the Brand
Before your interview, dive deep into Volcano Coffee Works' story, values, and products. Understanding their commitment to ethical sourcing and sustainability will not only impress but also show that you align with their mission.
✨Showcase Your Digital Skills
Be ready to discuss your experience with email marketing tools like Klaviyo, website management on Shopify, and SEO best practices. Prepare specific examples of how you've successfully executed digital campaigns in the past.
✨Prepare for Practical Scenarios
Expect to tackle real-world scenarios during the interview. Think about how you would approach creating an email campaign or optimising a landing page. This will demonstrate your problem-solving skills and creativity.
✨Ask Insightful Questions
Prepare thoughtful questions about the team dynamics, upcoming projects, or how they measure success in digital marketing. This shows your genuine interest in the role and helps you gauge if it's the right fit for you.
