At a Glance
- Tasks: Support digital marketing strategies, manage email campaigns, and optimise website performance.
- Company: Join Volcano Coffee Works, a leading ethical coffee roaster in Brixton.
- Benefits: Enjoy competitive salary, mental health days, wellness programmes, and team lunches.
- Other info: Coffee training and a supportive work culture await you!
- Why this job: Be part of a dynamic team and grow your digital marketing skills in a fast-paced environment.
- Qualifications: 3+ years in digital marketing, with strong email and website management experience.
The predicted salary is between 30000 - 40000 € per year.
The Company: Volcano Coffee Works
Location: Brixton, London
About us: Volcano Coffee Works is one of London’s leading small-batch coffee roasters and was born from a belief that everyone should be able to enjoy great speciality coffee. We’ve been roasting coffee since 2010 and the Volcano team work from a state-of-the-art roastery in Brixton. Volcano is a proud B Corp business with strong ethical and sustainability credentials at its core.
The Role: Reporting to the Head of Ecomm & Digital Marketing, the Digital Marketing Executive is required to support in executing the Digital & Ecommerce teams roadmap, consisting of email marketing, website management, SEO/AEO, affiliate marketing, digital partnerships and other digital marketing tasks where required. This role also supports brand objectives in the digital space including ensuring aligned marketing materials and brand led content creation. This is a truly diverse and desirable role for someone who wants to develop their skills in an agile digital marketing team. We are looking for someone who is highly motivated, keen to develop and who thrives within a fast-paced, entrepreneurial environment.
Responsibilities:
- Ownership of the email marketing channel using Klaviyo, including the creation of weekly emails, database segmentation, email flows and reporting on performance.
- Assist with managing our paid advertising agency, providing creative assets, ad copy and approving ads for go live across Meta and Google platforms.
- Reporting on digital channels performance using Klaviyo and Google Analytics, and third party tools for SEO/AEO and website metrics.
- Website management on Shopify including landing page and category creation, product upload and merchandising, banner changes, discount code creation, conversion rate optimisation and user journey improvements.
- Driving SEO/AEO best practice where relevant through onsite optimisations to increase organic visibility across search engines and LLMs.
- Influencer and partnership sourcing to ensure organic coverage across social media platforms and support with managing our affiliate channel.
- Assist with the video content creation roadmap and plan to align with the paid advertising strategy, to create highly engaging and converting content.
- Work closely with our inhouse graphics designer to produce ads, email and website assets.
- Implementation of brand objectives in the digital space to ensure brand alignment with wholesale and ecommerce ensuring different customer profiles needs are met.
The Ideal Candidate:
- Minimum of 3+ years working within a similar Digital Marketing role.
- Passionate and entrepreneurial digital marketing and brand enthusiast with email, website and paid marketing knowledge.
- Understanding and demonstrable experience of email marketing (preferably with Klaviyo or equivalent) including best practice, creation, sending, segmentation, testing and reporting.
- Knowledge and experience with website CMS and reporting tools eg. Shopify, Google Analytics, Polar Analytics or equivalents.
- Knowledge of SEO/AEO onpage, offpage and technical best practice.
- Knowledge of affiliate marketing and opportunities within this channel.
- A strong knowledge of all Microsoft Office programmes.
- Strong communication skills and collaborative personality.
- Bachelor’s degree or equivalent preferable.
- UK based and within commuting distance of our Brixton HQ.
What we offer:
- A supportive work environment within a dynamic and fast-growing industry.
- Coffee training.
- Competitive salary and bonus package.
- 2 Mental Health Days and 1 Charity Day per year, in addition to annual leave.
- Bi yearly wellness programme.
- Company pension.
- Fully stocked kitchen for breakfast and monthly team lunch.
- Team incentives and social activities.
- Company laptop.
Digital Marketing Executive employer: Volcano Coffee Works
Volcano Coffee Works is an exceptional employer located in the vibrant Brixton area of London, offering a supportive and dynamic work environment that fosters personal and professional growth. As a proud B Corp business, we prioritise ethical practices and sustainability, providing employees with unique opportunities to engage in meaningful work while enjoying benefits such as coffee training, mental health days, and a fully stocked kitchen. Join our agile digital marketing team and thrive in a fast-paced, entrepreneurial atmosphere where your contributions directly impact our brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Get your networking game on! Connect with people in the digital marketing space, especially those who work at Volcano Coffee Works or similar companies. Attend industry events or join online forums to make those valuable connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a personal project or portfolio that highlights your digital marketing expertise, especially in email marketing and SEO. This will not only demonstrate your capabilities but also give you something tangible to discuss during interviews.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to the team at Volcano Coffee Works through our website and express your interest in joining the digital marketing team. A little initiative can go a long way!
✨Tip Number 4
Prepare for the interview by researching Volcano Coffee Works thoroughly. Understand their brand values, products, and recent marketing campaigns. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Show Your Passion for Coffee:When you're writing your application, let your love for coffee shine through! Mention any experiences or interests that connect you to the coffee industry, especially if you've got a soft spot for specialty brews.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing. Use specific examples from your past roles that align with the responsibilities listed in the job description, like email marketing or SEO strategies.
Be Creative and Engaging:Since this role involves content creation, don’t be afraid to showcase your creativity in your application. Whether it’s through your writing style or including links to past projects, make it engaging and memorable!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Volcano Coffee Works!
How to prepare for a job interview at Volcano Coffee Works
✨Know Your Coffee
Before the interview, brush up on your knowledge of coffee and Volcano Coffee Works. Understand their ethos, products, and what makes them stand out in the specialty coffee market. This will show your genuine interest in the company and its mission.
✨Showcase Your Digital Skills
Be ready to discuss your experience with digital marketing tools like Klaviyo, Google Analytics, and Shopify. Prepare specific examples of how you've used these tools to drive results in previous roles, especially in email marketing and SEO/AEO strategies.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as managing a digital campaign or optimising a website. Think through your past experiences and be ready to share how you approached challenges and what the outcomes were.
✨Align with Brand Values
Volcano Coffee Works values sustainability and ethical practices. Be prepared to discuss how your personal values align with theirs and how you can contribute to their brand objectives in the digital space. This will demonstrate that you're not just a fit for the role, but also for the company culture.
