Head of Sales in Belfast

About DisplayNote

DisplayNote Technologies builds the software experience layer for meeting rooms and classrooms. Our two products — Launcher (centrally managed room OS, casting, and meeting-join) and Montage (wireless collaboration) — are embedded in hundreds of thousands of learning spaces and meeting rooms worldwide through partnerships with the world's leading interactive display manufacturers, and sold directly to mid-market enterprises and education customers.

We are growing from a software business with strong OEM-embedded footprint into a category-defining infrastructure platform — what Stripe is to payments, DisplayNote intends to be to meeting rooms and learning spaces. Our 2030 target is double ARR growth with mid-market enterprise direct sales and channel partnerships as the primary growth engines.

The role

This is a player-coach role. You will personally close mid-market direct deals (10–40 meeting room organisations, IT Director / Head of IT buyer), lead a team of three sellers covering channel, MSP, and end-user segments, and help sign strategic channel partners alongside the Channel Sales hire.

You will report directly to the CEO and partner closely with the Fractional CMO, Marketing Manager, and Customer Success team to shape and execute the company’s overall revenue strategy. There is no CRO layer between you and the CEO — you will be the most senior commercial leader in the business.

This role is best suited to a high-performing mid-market enterprise seller who has already led a small team and is ready for the next step in their career. We are not looking for a career manager who has moved away from selling. Success in this role requires someone who is equally comfortable carrying a personal quota while coaching and developing others to perform at a high level.

Candidates must be based in Northern Ireland and able to work from our Belfast office at least two days per week.

What you will own

Time allocation (approximate):

• 50% — Personal selling — closing mid-market direct deals to IT Directors and Heads of IT in 10–40 room organisations. Target: £350k new ACV in year one.
• 30% — Team leadership — weekly 1:1s, pipeline reviews, MEDDPICC discipline, deal coaching, monthly performance scorecards. Three direct reports: End user sales, MPSs and Channel Sales with a combined team target: £925k new ACV.
• 20% — Strategic channel partnerships — identifying, signing, and onboarding strategic MSP or AV reseller partners alongside the Channel Sales hire. Multi-year contracts with recurring service wraps.

What success looks like - first 12 months

• Personal quota of £350k achieved or exceeded.
• Team quota of £925k achieved
• Pipeline coverage ≥3× on new licence revenue across the team, visible in CRM (not in heads).
• At least five strategic channel partner signed with a multi-year, recurring-service-wrap contract.
• Every direct report has a written quarterly performance scorecard; underperformance is identified within 90 days, not 9 months.
• By end of FY26: All deals over £10k ACV have full MEDDPICC populated in CRM; forecast accuracy ±10% by end of Q2.

What we are looking for

Must haves:

• 5–10+ years of B2B SaaS or infrastructure software sales, with at least 2 years selling to IT Directors / Heads of IT in mid-market organisations (100–500 employees).
• Proven personal quota attainment — you can show three years of hitting or exceeding £300k+ ACV personal targets, with deal sizes in the £15k–£75k ACV range.
• At least 2 years managing or leading sellers — ideally a small team (2–4 people), ideally as a player-coach rather than a pure manager. References from people you've coached are a strong signal.
• Fluent in a sales methodology — MEDDPICC, SPICED, Challenger, or equivalent. You can teach it, not just recite it.
• Track record running disciplined pipeline reviews and forecasting accurately. You know what an empty Economic Buyer slot looks like and what to do about it.
• Ability to present to board level stakeholders on pipeline, conversion rates, bookings, performance.
• Comfortable with channel and partner motions — even if you haven't run a channel programme, you understand why channel sales is a different beast and you can hold a partner-led seller accountable without micromanaging them.
• You visit customers and prospects in person regularly.

Nice to haves:

• Experience in collaboration, AV, unified communications, EdTech, or meeting room infrastructure.
• Existing relationships with IT Directors, AV resellers, or MSPs in UK / Ireland / Europe.
• Experience selling alongside or into OEM channels.
• Familiarity with Zoho CRM (current stack), or comparable (Salesforce, HubSpot).
• Track record of building a sales motion from scratch — playbooks, enablement, ICP definition, qualification criteria.
• AI is part of your workflow.

How we work together

DisplayNote is a small commercial team in a growth phase. The Sales Manager role is being created because the business is moving from a CRO-led structure to a flatter, more accountable model with the CEO closer to the sales function. That means:

• You will have direct, frequent contact with the CEO — weekly forecast reviews, monthly business reviews, real input on commercial strategy.
• Pipeline visibility today is weaker than it needs to be. Fixing that in the first 90 days is a leadership task, not an admin one — and you will own it.
• Marketing and demand generation are being rebuilt under a Fractional CMO. You will be a primary stakeholder, but you should not expect a full inbound engine on day one. Self-sourced pipeline expectations are real.

Competitive Package

• Base salary: £80–100k depending on experience.
• On-target earnings: £160–200k (50/50 split base/variable on personal £350k quota; team performance bonus on top of variable).
• Benefits: pension scheme, private healthcare, hybrid working, Gym Membership, flexible working.

DisplayNote Technologies is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace and welcome applications from all suitably qualified individuals.