At a Glance
- Tasks: Drive marketing efficiency with actionable insights and demand forecasting for top brands.
- Company: VodafoneThree, an inclusive employer committed to diversity and community empowerment.
- Benefits: Excellent salary, bonuses, up to 28 days off, and personalised benefits.
- Other info: Hybrid working model with a focus on collaboration and personal growth.
- Why this job: Join a team making a real impact on connectivity and digital inclusion across the UK.
- Qualifications: Degree in Economics or related field; experience in data insights and marketing.
The predicted salary is between 60000 - 70000 £ per year.
This job is with VodafoneThree, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Location: Speechmark, London + Hybrid
Salary: Excellent basic salary plus bonus and Vodafone benefits
Working hours: Full time 37.5 hours per week - Monday to Friday
Duration: 9 months FTC
Hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. We don't require you to be in on specific days; instead, we ask people to come into the office 2-3 days each week, for at least 8 days per month.
Who We Are
We're here to build a network the UK can count on - one that connects people, places and potential. We're creating more than the UK's best network. We're helping close the digital divide, empower communities and drive meaningful progress. We believe that everyone should feel they belong. We're building a workplace where different perspectives are welcomed, voices are heard, and everyone feels safe to show up as themselves.
What you will do
- As a member of the BAMM team (Bidabble, Affiliate, Martech and Measurement) within the wider Brand department, you'll help to drive efficiency and effectiveness of Three's, Smart's, VOXI's and Vodafone's marketing plans through the delivery of timely and actionable performance insights and be responsible for the demand forecasting for the above-mentioned brands.
- You will serve as the in-house measurement expert, combining the technical depth to own and audit market mix models and build forecasts.
- Manage the measurement team with BAMM, and lead the management and delivery of marketing based econometric modelling services including Market Mix Modelling (MMM), and demand Forecasting for Three Smarty and VOXI.
- Manage the relationship with our third-party expert partner, ensuring the deliverables are accurate, timely and add significant value across the business.
- Support the Media Planning team in the creation of a framework and governance over Display, Video, PPC, Social and other Digital Media campaigns for both brand and propositions advertising.
- Audit third party MMM methodologies to make sure they are fit for purpose.
- Communicate the key insights and recommendations from the MMM to the key stakeholders, ensuring actionable insights are cascaded to the right people.
- Support channel specific Test & Learn programs for digital media to constantly review digital marketing strategy to make sure it's innovative and considering the latest trends.
- Collaboration with the wider Brand team to maximise the business value.
- Engagement with internal and external stakeholders to drive the integration of the marketing performance insights in business decision.
- Produce quarterly MMM reports, and present them to key stakeholders.
- Socialize actionable insights to the rest of the business outside brand.
Who you are
- Highly numerate, ideally with a degree in Economics, Econometrics, Statistics, Maths.
- Experience working in a Data / Insights / Business Intelligence position with exposure to the marketing function.
- Knowledge of Market Mix Modelling and successful application to communications.
- Understanding of Display Advertising, Paid Search, Paid social & SEO.
- Understanding of web analytics, attribution and other measurement systems.
- Proven track record of identifying, developing and delivering major opportunities.
- Experience of working on media effectiveness and econometrics projects with media agencies and expert third-party suppliers.
- Experience in leading delivery of econometric projects in particularly managing stakeholders.
- Understanding of media planning and buying and how econometric outputs can help drive more effective marketing plans.
What we offer
We care about our people's success by offering great pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work. You can personalise our benefits for you and your family, like discounts, vouchers, a pension plan and loads more. We help with your career through our amazing learning tools and top-notch parental leave policies.
Need to Know
We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, please refer to the Accessibility section of our Careers website for guidance.
We use AI in different parts of our business to boost innovation, improve efficiency, and create new opportunities. During the interview, we want you to rely on your own knowledge and skills to show us who you really are - your personality, creativity, and abilities. Above all, we're looking for authenticity and can't wait to get to know the real you.
VodafoneThree - Measurement Lead (9 month FTC) employer: VodafoneThree
VodafoneThree is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Newbury. With a strong commitment to employee growth, we provide extensive training opportunities and personalized benefits, ensuring our team members thrive both professionally and personally. The hybrid work model enhances work-life balance, making VodafoneThree a rewarding place for those looking to make a meaningful impact in enterprise delivery transformation.
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