SEO & Digital Marketing Manager

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At Vodafone, we're not just shaping the future of connectivity for our customers - we're shaping the future for everyone who joins our team. When you work with us, you're part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Role Purpose

The SEO Manager will be responsible for helping Vodafone Group build an overall SEO strategy for markets and products, working with our existing SEO lead and wider digital marketing team. The successful candidate will be an experienced SEO practitioner and a true influencer in the organisation who can play a leading role in helping Vodafone achieve significant organic traffic growth.

What you’ll do

• Drive commercial digital marketing strategy enabled by martech/adtech/marketing science capabilities focusing on Search engine marketing and SEO.
• Work with leading digital marketing companies (Google, Amazon, Bing) and the local markets to explore new optimisation methods towards return on advertisement spending (ROAS).
• Analyse organic search performance data and support relevant insights and action plans around keywords, landing pages, content, competition and more.
• Consult local markets to identify opportunities and develop solutions to improve performance at scale in search and other acquisition channels.
• Analyse metrics for the customer acquisition journey to inform opportunities that will drive the biggest impact to the business.
• Act as a "Test & Learn Ambassador", expanding testing culture to the markets by new performance marketing scenarios.
• Understand best practices in growth, proactively bringing new ideas and best practices to the team.
• Support SEO audit activities across the SEO community.

Who you are

• Experience of driving SEO performance in a similar organisation and/or industry.
• Excellent understanding of the digital marketing ecosystem and marketing tools (including search marketing software).
• Ability to define measurement plans and analyze data to gain insights and drive business decisions.
• Passion for staying current on the latest search marketing trends.
• Strong customer focus and commercial acumen.
• Excellent influencing, storytelling, and stakeholder management skills.
• Project management skills and experience.
• Experience of working with external agencies and vendors.
• Digital marketing consultancy background would be a plus.
• Experience in Agile Ways of Working would be a plus.

What’s in it for you

• Yearly bonus: 10%.
• Annual leave: 28 days + bank holidays + the opportunity to buy/sell/carry over 5 days/year.
• Charity days: 5 days/year.
• Maternity leave: 52 weeks, the first 13 weeks are fully paid, followed by 26 weeks of half pay.
• Private pension: You can contribute up to 5% of your basic pay with 2:1 matching from Vodafone up to 10%.
• Access to: private medical, private dental, free health assessments, share save scheme.
• Additional discounts: Vodafone retail, gym, cinema, cycle to work, season ticket loan.
• Hybrid working - 2-3 days a week in the office.

Not a perfect fit? Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same. Belonging at Vodafone isn’t a concept; it’s lived, breathed, and cultivated through everything we do. You’ll be part of a global and diverse community, with many different minds, abilities, backgrounds, and cultures. We’re committed to increasing diversity, ensuring equal representation, and making Vodafone a place everyone feels safe, valued, and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to for guidance. Together we can. Vodafone is committed to attracting, developing, and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.