Social Content Creator (TikTok/Instagram)
Social Content Creator (TikTok/Instagram)

Social Content Creator (TikTok/Instagram)

Full-Time 30000 - 42000 £ / year (est.) No home office possible
Go Premium
Voda

At a Glance

  • Tasks: Create engaging short-form content for TikTok and Instagram that resonates with the LGBTQIA+ community.
  • Company: Voda, a mental health app designed by and for LGBTQIA+ individuals.
  • Benefits: Join a mission-driven team, flexible work environment, and make a real impact.
  • Why this job: Use your creativity to support mental wellbeing in the LGBTQIA+ community.
  • Qualifications: Experience creating content, understanding of queer culture, and a passion for mental health.
  • Other info: Opportunity for growth and collaboration with diverse creators.

The predicted salary is between 30000 - 42000 £ per year.

Who We Are

More than half of LGBTQIA+ people experienced anxiety or depression last year, yet affirming mental health support remains painfully out of reach. Voda is changing that. We're building a mental health app that actually centres LGBTQIA+ lives: designed by queer clinicians, grounded in community, and built to feel like it's for us. Over 50,000 people across 140+ countries use Voda. Apple's featured us as "App of the Day" in 37+ countries. But the thing that matters most is that people tell us it's the first mental health app that actually feels like it was made for them.

Your Role

We're looking for a Social Content Creator who can film, edit, and ship short-form content consistently, turning Voda's mission into content that helps more LGBTQIA+ people discover Voda. This isn't a channel management role, more so a creation role. You'll be the person behind our social voice: creating consistently, iterating quickly, and bringing genuine cultural fluency to everything you make. We'll complement your work with UGC creators and partnerships over time, but the core content rhythm starts with you. We're especially excited about people who are already active in queer spaces online, understand LGBTQIA+ culture intuitively, and bring a sharp, intelligent sense of humour. This role is perfect if you're passionate about mental wellbeing and want to tangibly impact the LGBTQIA+ community.

Tasks

  • Create and publish short-form video content for TikTok and Instagram (YouTube Shorts where relevant) on a consistent cadence.
  • Own the creative process end-to-end: ideation, scripting, filming (or directing), editing, and posting. We'll assist, but you'll be expected to take the lead.
  • Translate product features and mental health themes into social-native content which are deeply human: not overly clinical and culturally competent.
  • Test formats, hooks, and angles weekly.
  • Track what works, double down on what resonates.
  • Keep Voda's tone consistent: affirming, culturally competent, trauma-informed, and not pandering.
  • Share simple performance updates with the team: what's working, what's not, what to try next.

Requirements

  • You're already making content. You have your own accounts or examples of videos you've personally created: this is the biggest signal for us.
  • You understand queer culture. Not performatively, but because you live in it.
  • You can film, edit, and create fast. You don't overpolish candidness. You iterate.
  • You handle mental health topics with care and sensitivity: be careful of harmful framing and not trivialising issues.
  • You're autonomous. You don't need a lot of hand-holding to get things out the door.
  • 1+ years creating content, ideally in mental health, wellness, LGBTQIA+, or adjacent spaces.

Bonus points if you have…

  • Basic design skills, newsletter experience, or familiarity with outreach/creator agreements.
  • Experience running or contributing to creator/UGC partnerships.
  • Comfortable being on camera yourself.
  • Experience with paid social amplification, even small budgets.
  • Thoughtful use of AI tools (CapCut, Descript, Captions etc.) to speed up your workflow.

Ready to Apply?

Send:

  • A short cover note (a bit of personality welcome)
  • Links to your own social accounts or content you've personally made.
  • 1–2 examples of content that drove real engagement or growth (metrics help, but context matters more).

Selected applicants will be invited to a friendly initial chat, followed by a brief, paid trial project to ensure mutual fit. We can’t wait to see what you build with us.

Social Content Creator (TikTok/Instagram) employer: Voda

At Voda, we are not just an employer; we are a community dedicated to transforming mental health support for LGBTQIA+ individuals. Our vibrant work culture fosters creativity and inclusivity, allowing you to thrive as a Social Content Creator while making a meaningful impact. With opportunities for personal growth and collaboration in a supportive environment, you'll be empowered to bring your unique voice to life and help us reach even more people who need our app.
Voda

Contact Detail:

Voda Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Social Content Creator (TikTok/Instagram)

✨Tip Number 1

Get your social media game on point! Start creating content that showcases your understanding of LGBTQIA+ culture and mental health. Use platforms like TikTok and Instagram to share your unique voice and style, and don’t forget to tag us when you do!

✨Tip Number 2

Network like a pro! Engage with other creators in queer spaces online. Collaborate, share ideas, and build relationships. This not only boosts your visibility but also shows us that you’re already part of the community we care about.

✨Tip Number 3

Show us your process! When you apply, include examples of your work that highlight your creative journey. We want to see how you ideate, film, and edit. It’s all about that authentic vibe, so don’t over-polish—let your personality shine through!

✨Tip Number 4

Keep it real and iterate! Test different formats and styles in your content. Share what works and what doesn’t with us. We love seeing creators who are willing to experiment and adapt, so don’t be afraid to try new things and keep us updated!

We think you need these skills to ace Social Content Creator (TikTok/Instagram)

Video Filming
Video Editing
Content Creation
Social Media Management
Cultural Competence
Understanding of LGBTQIA+ Culture
Humour
Mental Health Sensitivity
Autonomy
Iterative Development
Performance Tracking
Basic Design Skills
Familiarity with AI Tools
Experience with UGC Partnerships
On-Camera Presence

Some tips for your application 🫡

Show Your Personality: When writing your cover note, let your personality shine through! We want to see the real you, so don’t be afraid to inject a bit of humour or share a personal story that connects to our mission.

Highlight Your Content Creation Skills: Make sure to showcase your previous work! Include links to your social accounts or any content you've created that reflects your style and understanding of LGBTQIA+ culture. This is your chance to impress us with what you can do!

Focus on Engagement Metrics: When sharing examples of your content, include metrics that demonstrate engagement or growth. But remember, context is key! Explain why those pieces resonated with your audience and how they align with our mission.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you create!

How to prepare for a job interview at Voda

✨Show Your Passion for LGBTQIA+ Culture

Make sure to express your genuine connection to LGBTQIA+ culture during the interview. Share personal experiences or projects that highlight your understanding and commitment to the community. This will show them you’re not just a content creator, but someone who truly resonates with their mission.

✨Bring Your Best Content Examples

Prepare a portfolio of your best work that showcases your skills in creating engaging short-form content. Highlight videos that have driven real engagement, and be ready to discuss what made them successful. Metrics are great, but context is key, so explain the thought process behind each piece.

✨Demonstrate Your Creative Process

Be ready to talk about how you approach content creation from ideation to posting. Discuss how you test different formats and angles, and share any insights on what has worked for you in the past. This will show them you’re proactive and can take the lead in the creative process.

✨Stay Authentic and Candid

Voda values authenticity, so don’t be afraid to show your true self during the interview. Share your thoughts on mental health topics and how you handle sensitive issues in your content. They want someone who can create genuine, relatable content without over-polishing it, so let your personality shine through!

Social Content Creator (TikTok/Instagram)
Voda
Go Premium

Land your dream job quicker with Premium

You’re marked as a top applicant with our partner companies
Individual CV and cover letter feedback including tailoring to specific job roles
Be among the first applications for new jobs with our AI application
1:1 support and career advice from our career coaches
Go Premium

Money-back if you don't land a job in 6-months

>