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For Companies At a Glance
- Tasks: Create and publish engaging short-form content for TikTok and Instagram.
- Company: Voda, a mental health app designed for the LGBTQIA+ community.
- Benefits: Impactful work, creative freedom, and a supportive team environment.
- Why this job: Join us to make a real difference in LGBTQIA+ mental health awareness.
- Qualifications: Experience in content creation and a deep understanding of queer culture.
- Other info: Opportunity for growth and collaboration with diverse creators.
The predicted salary is between 24000 - 36000 £ per year.
Who We Are
More than half of LGBTQIA+ people experienced anxiety or depression last year, yet affirming mental health support remains painfully out of reach. Voda is changing that. We're building a mental health app that actually centres LGBTQIA+ lives: designed by queer clinicians, grounded in community, and built to feel like it's for us. Over 50,000 people across 140+ countries use Voda. Apple's featured us as "App of the Day" in 37+ countries. But the thing that matters most is that people tell us it's the first mental health app that actually feels like it was made for them.
Your Role
We're looking for a Social Content Creator who can film, edit, and ship short-form content consistently, turning Voda's mission into content that helps more LGBTQIA+ people discover Voda. This isn't a channel management role, more so a creation role. You'll be the person behind our social voice: creating consistently, iterating quickly, and bringing genuine cultural fluency to everything you make. We'll complement your work with UGC creators and partnerships over time, but the core content rhythm starts with you. We're especially excited about people who are already active in queer spaces online, understand LGBTQIA+ culture intuitively, and bring a sharp, intelligent sense of humour. This role is perfect if you're passionate about mental wellbeing and want to tangibly impact the LGBTQIA+ community.
Tasks
- Create and publish short-form video content for TikTok and Instagram (YouTube Shorts where relevant) on a consistent cadence.
- Own the creative process end-to-end: ideation, scripting, filming (or directing), editing, and posting. We'll assist, but you'll be expected to take the lead.
- Translate product features and mental health themes into social-native content which are deeply human: not overly clinical and culturally competent.
- Test formats, hooks, and angles weekly.
- Track what works, double down on what resonates.
- Keep Voda's tone consistent: affirming, culturally competent, trauma-informed, and not pandering.
- Share simple performance updates with the team: what's working, what's not, what to try next.
Requirements
- You're already making content. You have your own accounts or examples of videos you've personally created: this is the biggest signal for us.
- You understand queer culture. Not performatively, but because you live in it.
- You can film, edit, and create fast. You don't overpolish candidness. You iterate.
- You handle mental health topics with care and sensitivity: be careful of harmful framing and not trivialising issues.
- You're autonomous. You don't need a lot of hand-holding to get things out the door.
- 1+ years creating content, ideally in mental health, wellness, LGBTQIA+, or adjacent spaces.
Bonus points if you have…
- Basic design skills, newsletter experience, or familiarity with outreach/creator agreements.
- Experience running or contributing to creator/UGC partnerships.
- Comfortable being on camera yourself.
- Experience with paid social amplification, even small budgets.
- Thoughtful use of AI tools (CapCut, Descript, Captions etc.) to speed up your workflow.
Ready to Apply?
Send: A short cover note (a bit of personality welcome) Links to your own social accounts or content you've personally made. 1–2 examples of content that drove real engagement or growth (metrics help, but context matters more). Selected applicants will be invited to a friendly initial chat, followed by a brief, paid trial project to ensure mutual fit. We can’t wait to see what you build with us.
Social Content Creator (TikTok/Instagram) in London employer: Voda
Contact Detail:
Voda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Content Creator (TikTok/Instagram) in London
✨Tip Number 1
Get your social media game on point! Start creating content that showcases your understanding of LGBTQIA+ culture and mental health. Use platforms like TikTok and Instagram to share your unique voice and style, and don’t forget to tag us when you do!
✨Tip Number 2
Network like a pro! Engage with other creators in queer spaces online. Collaborate, share ideas, and build relationships. This not only boosts your visibility but also shows us that you’re part of the community we care about.
✨Tip Number 3
Be bold and experiment! Test different formats and styles in your content creation. We love seeing what resonates with your audience, so don’t be afraid to try something new and share your insights with us.
✨Tip Number 4
Apply through our website! When you’re ready to take the plunge, send us your best work and a bit of personality. We want to see how you can bring Voda’s mission to life, so make it count!
We think you need these skills to ace Social Content Creator (TikTok/Instagram) in London
Some tips for your application 🫡
Show Your Personality: When writing your cover note, let your personality shine through! We want to see the real you, so don’t be afraid to inject a bit of humour or share a personal story that connects to our mission.
Highlight Your Content Creation Skills: Make sure to include links to your social accounts or any content you've created. This is your chance to showcase your skills and creativity, so pick your best work that reflects your understanding of LGBTQIA+ culture.
Share Engagement Metrics: If you have examples of content that drove real engagement, share those! Metrics are great, but context is key, so explain what made those pieces successful and how they resonated with your audience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to keep track of applications and ensures you’re getting all the latest updates from Voda!
How to prepare for a job interview at Voda
✨Showcase Your Content Creation Skills
Bring examples of your previous work to the interview. Whether it's TikTok videos or Instagram posts, having tangible proof of your creativity and understanding of queer culture will impress them. Make sure to highlight how your content has engaged audiences and any metrics that showcase your success.
✨Understand Voda's Mission
Familiarise yourself with Voda's mission and values before the interview. They’re focused on mental health support for the LGBTQIA+ community, so be ready to discuss how your content can align with their goals. Show them you’re passionate about making a difference in this space.
✨Be Ready to Discuss Trends
Stay updated on current trends in social media, especially within the LGBTQIA+ community. Be prepared to share ideas on how you would create content that resonates with their audience. This shows that you’re not just a creator but also someone who understands the cultural nuances and can adapt quickly.
✨Demonstrate Your Autonomy
Voda is looking for someone who can take the lead in content creation. During the interview, share examples of how you've worked independently in the past. Talk about your creative process, how you iterate on ideas, and how you manage your time effectively to produce content consistently.