VP of Sales (UK & Europe) in London

VoCoVo specialises in innovative communication solutions tailored for businesses particularly within the retail sector. Our flagship products are designed to create a connected store experience facilitating seamless communication among retail staff to enhance efficiency and elevate customer service. We empower teams to collaborate effortlessly and achieve their retail goals. You’ve probably already seen us in action—we're trusted by Tesco, Asda, Dunelm, and Iceland just to name a few. With over 250,000 users across more than 10,000 locations in 21 countries and recognition as one of the top 100 best small-to-medium size businesses to work for, join us on our journey!

Please note to apply for this position you must be based in the UK and have the legal right to work in the UK.

Role Overview

The VP of Sales (UK & Europe) will lead VoCoVo's commercial growth across our core markets overseeing New Business Sales, Account Management, and Channel Sales. Reporting to the Chief Customer Officer, they will set the strategic direction for revenue generation and ensure best-in-class commercial performance across the UK and Europe. With teams in both the UK and Germany, this role requires a leader who can unite regional sales strategies, build strong cross‐functional alignment with Marketing, Product, and Customer Success, and ensure a consistent approach to attracting, retaining, and growing customers. This is a high‐impact role suited to a proven customer‐centric sales leader with experience selling technology or communication solutions into the retail sector and developing high‐performing teams in multi‐region environments. The role will average two days per week across either/both offices in Shipton-under-Wychwood and Cheltenham with occasional travel to Germany and within the UK for team and customer meetings.

What we’re looking for

• Proven experience leading and scaling multi‐region sales teams across the UK and Europe.
• Strong background selling technology, SaaS, or communication solutions into the retail sector with a deep understanding of retail operations and buying cycles.
• Track record of consistent revenue growth, accurate forecasting, and strong commercial performance.
• Experience managing multiple go‐to‐market models including direct sales, channel/partner sales, and account management.
• Excellent leadership, coaching, and communication skills with experience influencing at executive level and supporting senior direct reports.
• Strategic, collaborative, and commercially minded with a hands‐on approach when needed.
• Data‐driven, adaptable, and comfortable operating in a fast‐paced scaling environment.
• Passionate about delivering exceptional customer value and building long‐term partnerships embodying VoCoVo's values.
• Willingness to travel within the UK and Europe.

Nice to have

• Experience in sales transformation, CRM optimisation, scale‐up environments, fluency in German or other European languages, or familiarity with VoCoVo's product ecosystem.

What you’ll do

• Lead and develop the Sales organisation across New Business, Account Management, and Channel/Partner Sales.
• Own regional revenue performance driving sustainable growth across UK and European markets.
• Define and execute regional sales strategies for customer acquisition, expansion, and retention.
• Build trusted relationships with senior retail leaders and strategic partners.
• Champion a customer‐focused culture with measurable customer value.
• Drive coaching, performance management, and professional development across sales teams.
• Collaborate with Marketing, Product, and Customer Success for a unified customer experience.
• Oversee accurate forecasting, pipeline visibility, and performance reporting.
• Identify new market opportunities including partnerships and diversification within our Corporate strategy.
• Represent VoCoVo at industry events, conferences, and retail forums.

Salary

Salary range: £125,000 - £150,000 plus commission.

Benefits

• 25 Days Holiday + Bank Holidays (increases with years of service)
• Option to buy or sell 5 days holiday each year
• Sick Pay - 8 weeks full pay, 4 weeks half pay
• Life Assurance - (4 times basic pay)
• Private Medical Insurance
• Employee Assistance Programmes (EAP)
• Cycle2Work Scheme
• Electric car green salary sacrifice scheme
• Enhanced Maternity & Paternity package
• Child Care Scheme
• Training & development opportunities
• Company organised events
• Pension (Royal London Group) 5% employer contribution matched
• Apple MacBook, Wireless Magic Mouse and Keyboard, monitor, and headphones

Diversity and Inclusion

At VoCoVo, we are dedicated to fostering a diverse and inclusive workplace where everyone feels valued, respected, and empowered to thrive. We welcome applications from individuals of all backgrounds and experiences. Our commitment is to create an environment that champions equity, innovation, and collaboration ensuring all team members can flourish. Join us in shaping the future together. We are also committed to ensuring an inclusive recruitment process so please let us know if you need any reasonable adjustments at any stage.

Company Values

• VALUED: Our Colleagues, Customers, and Stakeholders are valued; treated with respect, empathy, and operate with honesty and integrity.
• ONE TEAM: Collaboration of all for VoCoVo's happiness and success.
• INNOVATION: Our products are constantly evolving to tackle the pain points of retailers across the globe.
• CUSTOMER FOCUSED: Our customers love VoCoVo; at every level, every interaction with us is frictionless and we are integral to their operations.
• EMPOWERED: Our people are empowered to do the right thing and make decisions without loads of red tape.

If you feel this could be the right fit, apply now!