At a Glance
- Tasks: Lead marketing strategies for luxury hotels, creating unforgettable campaigns and enhancing guest experiences.
- Company: Join voco Grand Central Hotel and Kimpton Blythswood Square Hotel, part of IHG Hotels & Resorts.
- Benefits: Up to £40,000 salary, paid overtime, discounts, and extensive training opportunities.
- Other info: Inclusive workplace committed to equal opportunities and personal growth.
- Why this job: Make a significant impact in luxury hospitality with creative freedom and collaborative teams.
- Qualifications: 5+ years in marketing, preferably in luxury hospitality, with strong digital and storytelling skills.
The predicted salary is between 40000 - 40000 £ per year.
voco Grand Central Hotel and Kimpton Blythswood Square Hotel are looking for a Cluster Marketing Manager to support our iconic Glasgow hotels! Based in our office at voco Grand Central Hotel, you will be supporting both voco Grand Central Hotel and Kimpton Blythswood Square Hotel.
Are you a creative storyteller with a commercial mindset and a passion for luxury hospitality? We're looking for an exceptional Cluster Marketing Manager to lead the marketing strategy across a portfolio of luxury 4 and 5-star hotels, creating unforgettable campaigns that drive revenue, elevate guest experiences, and strengthen brand presence. This is an exciting opportunity for a dynamic marketer who thrives on bringing luxury brands to life through innovative digital campaigns, compelling content, strategic partnerships, PR activity, and memorable guest experiences.
What You'll Be Doing
- You'll take ownership of developing and delivering integrated marketing campaigns across our hotels, restaurants, bars, spas and events spaces, ensuring every touchpoint reflects our premium positioning and commercial ambitions.
- From launching seasonal experiences and destination dining campaigns to driving direct bookings and managing influencer collaborations, you'll play a pivotal role in shaping how guests discover and engage with our brands.
- Working closely with Sales, Revenue, Operations and Finance teams, you'll turn commercial objectives into impactful marketing activity that delivers measurable results.
What We're Looking For
- A proven marketing professional with at least 5 years' experience, ideally within luxury hospitality, lifestyle or premium brands.
- Strong expertise across digital marketing, websites, social media, content creation, CRM, PR and partnerships.
- A creative thinker with exceptional storytelling and copywriting skills.
- Commercially driven, analytical and passionate about delivering ROI.
- Experienced in managing multiple projects, stakeholders and agency relationships.
- Someone who is as comfortable analysing campaign performance as they are creating inspiring brand experiences.
At IHG Hotels & Resorts we offer you the following benefits:
- Financial security - Up to 40,000 base salary (based on experience), guaranteed hours, paid overtime, a free meal on shift, paid holidays, subsidised unsocial hour travel support and enhanced sick pay!
- Wagestream - a financial wellbeing app giving you the opportunity to save, track and withdraw your pay as you earn it.
- Growth and development - extensive training, opportunities for career progression across the world, plus 2 paid days volunteering per year with a cause of your choice.
- Colleague perks - worldwide discounted room rates and discounted F&B whilst on employee rate (IHG has over 6,000 hotels and growing), plus generous friends and family rate.
- Discounts through our portal on your supermarket shop, experiences and loads of retailers on our perk's portal.
- Wellbeing - generous maternity/paternity pay and subsidised childcare support, employee assistance programme available 24/7 and access to mental health first-aiders.
- Hotel specific benefits - generous discounts in our Champagne Bar (*must be booked inline with process) plus a variety of different gifts on milestone occasions to celebrate with you!
Why Join Us?
This is your chance to make a significant impact across a collection of luxury hotels where guest experience, innovation and creativity are at the heart of everything we do. You'll have the freedom to shape exciting campaigns, collaborate with passionate teams, and help create extraordinary experiences that guests remember long after they leave.
If you're passionate about luxury hospitality, love turning ideas into impactful campaigns, and have the commercial mindset to drive results, we'd love to hear from you. Apply today and help shape the future of our brands.
IHG has been recognised as a 'Best Employer 2025' in the UK by Mercer. As a Disability Confident Committed Employer, we are committed to providing an inclusive and accessible recruitment process. Please let us know if you require any adjustments or support at any stage, and your recruiter will assist you accordingly.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, colour, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
Join voco hotels where every hotel has its unique charm, and our thoughtful hosts create a home away from home. Step by step, we're on a journey towards a sustainable future, treating the planet the same way we do our guests. Seeking individuals with as much character as our vibrant hotels. If you thrive on genuine hospitality, your place is with us at voco hotels.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Cluster Marketing Manager - employer: voco™ Hotels
At IHG Hotels & Resorts, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and innovation in luxury hospitality. With competitive salaries, extensive training, and opportunities for career progression, our team members enjoy a wealth of benefits including financial wellbeing support, generous discounts, and a commitment to inclusivity and employee growth. Join us at voco Grand Central Hotel and Kimpton Blythswood Square Hotel in Glasgow, where you can make a significant impact while enjoying a supportive environment that values your contributions and fosters your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Cluster Marketing Manager -
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for voco™ Hotels and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like voco™ Hotels are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with voco™ Hotels on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at voco™ Hotels. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Cluster Marketing Manager -
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit voco™ Hotels. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of voco™ Hotels:Show us that you’ve done your homework! In your application, briefly mention what you admire about voco™ Hotels’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at voco™ Hotels
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at voco™ Hotels will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At voco™ Hotels, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
