Sales Executive

We are looking for a Sales Executive to join our growing team. The ideal candidate will be a confident communicator with a passion for building relationships, generating new business, and delivering excellent customer service. You will play a key role in driving sales growth, identifying new opportunities, and maintaining strong client relationships.

Your role is to proactively generate new business and grow revenue for the hotel by identifying, developing, and converting corporate, group, and event opportunities. The Sales Executive will actively prospect within the Edinburgh market, build strong client relationships, and work closely with internal teams to maximise occupancy, rate, and additional spend.

Responsibilities will include but are not limited to:

• Proactively source new corporate, group, and meeting & events business.
• Identify and target new accounts through market research, networking, site visits, sales calls, and familiarisation trips.
• Respond to and follow up on all sales enquiries in a timely and professional manner, converting opportunities into confirmed business.
• Actively manage a personal sales pipeline, ensuring accurate forecasting and opportunity tracking.
• Build and maintain strong relationships with local businesses, agencies, and event planners.
• Conduct regular client meetings, hotel show rounds, and hosted site inspections.
• Represent the hotel at industry events, networking functions, and trade shows as required.
• Maintain up-to-date knowledge of the Edinburgh hotel market, competitors, and local demand trends.
• Provide regular sales activity reports, pipeline updates, and performance insights to the General Manager.
• Ensure all sales activity, client interactions, and opportunities are accurately recorded in the CRM system.
• Manage and update hotel shopping windows and ensure accurate, engaging content across all online channels.
• Prepare and submit reporting for your monthly commercial packs.
• Work closely with Operations, Events and Front Office teams to ensure maximum collaboration and delivery of confirmed business.
• Act as a brand ambassador for the hotel, consistently delivering a professional and personable client experience.
• Support wider Sales & Marketing initiatives and campaigns as required.

The core skills and experience required to succeed:

• Previous sales experience within hospitality, hotels, or a customer-facing commercial role.
• Proven ability to build strong client relationships.
• Strong communication, negotiation, and presentation skills.
• Highly organised with excellent time management and attention to detail.
• Confident using CRM systems and Microsoft Office.
• Experience in a 4-star or lifestyle hotel environment.
• Exposure to MICE and group sales.
• Existing local client or agency contacts.
• Proactive, driven, and commercially minded.
• Confident, personable, and resilient.
• Results-focused with a strong sense of ownership.
• Professional, polished, and brand-conscious.
• Comfortable working independently and as part of a team.

You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.

Having these core skills will put you one step further to joining Axiom Hospitality and the voco - Royal Terrace.

Benefits include worldwide employee discounts at IHG Hotels; hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B; 28 days holiday.