At a Glance
- Tasks: Lead our YouTube content strategy and create engaging videos that transform lives.
- Company: Purpose-driven organisation focused on empowering care professionals.
- Benefits: £30,000 – £40,000 salary, 33 days holiday, and creative freedom.
- Other info: Join a supportive team with opportunities for growth and professional development.
- Why this job: Make a meaningful impact while shaping the future of our YouTube channel.
- Qualifications: Experience managing YouTube channels and strong on-camera presence required.
The predicted salary is between 30000 - 40000 £ per year.
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About Us
We are a passionate, purpose-driven organisation dedicated to upskilling and empowering professionals who work with vulnerable children and adults in care. Our mission is to provide care professionals with the knowledge, skills, and confidence they need to deliver outstanding support—ultimately transforming lives.
By joining our team, your work will have a meaningful impact—not only within our organisation, but also on the lives of those who rely on compassionate, skilled care.
The Role
We are seeking a creative, confident, and forward-thinking YouTube Content Creator Lead to own and drive our video strategy end-to-end. You’ll lead everything from content planning and on-camera presenting to production, optimisation, and analytics, shaping the future of our channel and fuelling growth across all platforms.
This is a hybrid creative + strategic role. You’ll present on camera (British accent required), direct scripting, guide editing, and ensure videos are optimised with strong titles, thumbnails, and metadata. You’ll also harness AI tools to accelerate workflows, generate ideas, analyse audience behaviour, and continuously improve content quality.
Your leadership will strengthen our position as the UK’s most trusted training provider and turn our channel into a major driver of engagement, leads, and brand visibility.
Key Responsibilities
- Lead the YouTube content strategy and create a content calendar aligned with campaigns and business priorities.
- Present confidently on camera with clear communication and authority (British accent required).
- Develop and refine scripts, working closely with writers and subject-matter experts.
- Oversee video editing workflows, ensuring all content is engaging, professional, and on-brand.
- Optimise every video for search and performance — including titles, descriptions, tags, thumbnails, and end screens.
- Use AI tools for idea generation, editing support, captioning, analytics, and workflow automation.
- Monitor and analyse YouTube analytics to improve audience retention and drive subscriber growth.
- Collaborate with design and marketing teams to repurpose long-form content into shorts, reels, and carousels for wider distribution.
- Maintain a consistent publishing schedule, balancing quality, frequency, and engagement goals.
What We’re Looking For
Core Skills & Experience:
- Proven experience managing and growing a YouTube channel (personal, professional, or client-based).
- Strong on-camera presence with clear communication and a British accent.
- Deep knowledge of YouTube SEO, analytics, and optimisation strategies.
- Experience directing and overseeing video production from concept to publishing.
- Skilled at crafting hooks, titles, and thumbnails that drive clicks, watch time, and retention.
- Comfortable using AI tools to enhance ideation, editing, captions, and performance analysis.
- Ability to adapt quickly to YouTube algorithm changes and evolving viewer behaviour.
- Up-to-date with video trends, content formats, and audience preferences.
- Strong data-driven mindset, focused on metrics like retention, CTR, and subscriber growth.
- Excellent collaboration skills, with the ability to work cross-functionally across content, marketing, and design teams.
- Thumbnail design expertise, including A/B testing to improve click-through rates.
- Videography and editing skills (camera setup, lighting, sound).
- Experience producing both long-form educational and short-form social content.
- Familiarity with repurposing content across Instagram, LinkedIn, and TikTok.
- Background in education, training, or care sectors (a plus).
What We Offer
- Creative freedom to shape our visual identity.
- Potential to grow into a full-time position.
- Supportive and collaborative team culture.
- £30,000 – £40,000 salary, 33 days holiday, and opportunities for growth.
- Free access to CPD-accredited training across 9 sectors.
Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing, Public Relations, and Writing/Editing
- Industries: Education
Youtube Content Creator Lead in Manchester employer: Vocational Training Hub
Join a passionate and purpose-driven organisation that empowers professionals working with vulnerable children and adults in care. As a YouTube Content Creator Lead, you will enjoy creative freedom, a supportive team culture, and opportunities for professional growth, all while making a meaningful impact on lives. With a competitive salary of £30,000 – £40,000 and 33 days of holiday, this role offers a unique chance to shape our visual identity and drive engagement across platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Youtube Content Creator Lead in Manchester
✨Tip Number 1
Get your networking game on! Connect with professionals in the education and care sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. You never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best video content. Whether it’s personal projects or client work, having a visual representation of your talent can really set you apart. Make sure to include links to your YouTube channel and any analytics that highlight your success.
✨Tip Number 3
Practice makes perfect! Before any interviews, rehearse your on-camera presence. Record yourself presenting and review it to improve your delivery. This will help you feel more confident and polished when it’s time to shine in front of potential employers.
✨Tip Number 4
Apply through our website! We’re all about making connections that matter. When you find a role that excites you, hit that apply button on our site. It shows you’re serious and gives us a chance to see your application in the best light!
We think you need these skills to ace Youtube Content Creator Lead in Manchester
Some tips for your application 🫡
Show Your Creative Side:When you're applying for the YouTube Content Creator Lead role, let your creativity shine through! Share examples of your previous work, whether it's a personal channel or projects you've led. We want to see how you can bring our video strategy to life!
Nail the British Accent:Since a British accent is required for this role, make sure to showcase your on-camera presence in your application. Record a short video introducing yourself and your vision for our YouTube channel. This will help us see your confidence and communication skills in action!
Be Data-Driven:We love numbers! Highlight your experience with YouTube analytics and SEO strategies in your application. Show us how you've used data to improve content performance and audience engagement. This will demonstrate your ability to adapt and grow our channel effectively.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, you'll find all the details about the role and our mission there!
How to prepare for a job interview at Vocational Training Hub
✨Know Your Content Inside Out
Before the interview, dive deep into your own YouTube channel or any relevant channels. Be ready to discuss specific videos, what worked, what didn’t, and how you can apply those lessons to the role. This shows your passion and expertise in content creation.
✨Show Off Your On-Camera Skills
Since a strong on-camera presence is crucial for this role, practice presenting a short piece of content before your interview. Record yourself and review it to refine your delivery. This will help you feel more confident and demonstrate your skills right off the bat.
✨Be Data-Driven
Familiarise yourself with YouTube analytics and be prepared to discuss how you've used data to improve content performance in the past. Bring examples of metrics you've tracked, like retention rates or CTR, and how you adapted your strategy based on those insights.
✨Embrace AI Tools
Since the role involves using AI tools for content creation and analysis, come prepared with examples of how you've leveraged technology in your previous work. Whether it's for idea generation or editing support, showing your comfort with these tools will set you apart.
