At a Glance
- Tasks: Lead social media strategies, focusing on TikTok shop to drive client growth.
- Company: Join WPP Enterprise Solutions, a leader in marketing transformation and innovation.
- Benefits: Enjoy competitive salary, bonuses, training, and discounts with retailers.
- Other info: Dynamic team culture that values creativity, collaboration, and personal growth.
- Why this job: Be at the forefront of social commerce and shape online shopping experiences.
- Qualifications: Experience in social media strategy, especially with TikTok and Meta.
The predicted salary is between 51750 - 63250 £ per year.
Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
The opportunity
In this role, you will be responsible for developing and executing comprehensive social media strategies focused on commerce that unify paid and organic efforts to drive measurable results for our clients. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform-specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences.
Essential to this role is understanding the social networks, how they drive engagement and growth for clients and being able to drive both strategy and execution for clients across all, in particular with a focus on TikTok shop.
What you’ll be doing
- Strategic Leadership: Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results. This includes defining target audiences, setting KPIs, and identifying key opportunities for growth.
- Paid & Organic Integration: Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.
- Content Strategy & Development: Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.
- Platform Expertise: Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies.
- Client Management: Build and maintain strong relationships with clients, acting as a trusted advisor and providing strategic guidance on social media best practices.
- Brief Response & Execution: Digest, interpret, and respond to briefs in a fast‑paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget.
- Performance Analysis & Reporting: Track and analyze social media performance, providing regular reports and insights to clients and internal stakeholders.
- Project Leadership: Lead social media projects from inception to completion, ensuring that they are delivered on time, within budget, and to the highest standards.
- Presentation & Communication: Confidently present strategic thinking and creative solutions to clients, including senior‑level executives.
- Innovation & Thought Leadership: Stay abreast of the latest social media trends and technologies, and proactively identify opportunities for innovation and improvement.
- Collaboration: Work closely with internal teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
- Client Location Work: Willingness to work at client locations as needed.
What we want from you
- Talented, enthusiastic, focused, and professional.
- Strong attention to detail with an understanding of design fundamentals.
- Positive and outgoing creative thinker, seeking pragmatic and creative solutions and seeing challenges as shining opportunities.
- Adaptable and thrives in a fast‑paced environment.
- Passionate about inspiring outstanding online shopper experiences for consumers and brands, no matter what product, service, sector, device, or channel!
- Customer‑first mindset with the maturity and initiative to keep clients happy.
- Experience working with social platforms, in particular Meta and TikTok Shop.
- Excellent presentation and communication skills, with the ability to understand and communicate complex concepts.
- Confident in recommending creative solutions to clients.
- Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business (subject specific is not essential).
- Proven experience in digesting, interpreting, and responding to briefs in a high‑paced environment.
- Hands‑on experience in a social strategist role – either brand or agency side.
- Highly consultative with a deep understanding of social media platforms, best practices, and innovation.
- Experience working with global brands, partnering with senior clients, and leading projects.
- Experience in the consumer packaged goods (CPG) or related industry (e.g., personal care, household products, food & beverage) is highly desirable.
- Passionate about social media, digital, and commerce, and about the possibilities of revolutionizing commerce through social channels.
Desirable Attributes
- Experience with social listening tools and analytics platforms (e.g., Sprinklr, Brandwatch, NetBase Quid, Google Analytics, Adobe Analytics).
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager).
- Experience with influencer marketing and content creation.
- Strong understanding of SEO principles and best practices.
- Experience with A/B testing and optimization.
- Excellent written and verbal communication skills.
- Strong organizational and time management skills.
- Ability to work independently and as part of a team.
What we can offer you
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Permanent only: discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers, much more.
Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human‑centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
How we use AI in the recruitment process: To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note‑taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process.
About WPP
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world‑class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Senior Social Commerce Strategist (Permanent) employer: Vmlenterprisesolutions
At Vmlenterprisesolutions, we pride ourselves on fostering a dynamic work culture that values innovation and collaboration. As a CX Researcher, you will have the opportunity to work with a prestigious automotive client, contributing to meaningful projects that enhance digital experiences. Our commitment to employee growth is reflected in our continuous training programmes and supportive environment, making us an excellent employer for those seeking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Commerce Strategist (Permanent)
✨Dive into Local Community Groups
Social work thrives on community connections, so get involved in local groups or forums specific to your interests. Whether it’s volunteering at local shelters or joining community action boards, these are great ways to boost your visibility and make direct contacts that could lead to opportunities like the one at Vmlenterprisesolutions.
✨Attend Social Work Events and Workshops
Keep an eye out for workshops, seminars, or conferences in social work. These events are fantastic for meeting professionals in the field, learning about emerging trends, and spotting job openings. Plus, you might just bump into someone from Vmlenterprisesolutions!
✨Showcase Your Passion and Expertise
Use platforms like Instagram or LinkedIn to share your journey and insights into the social work sector. Whether it’s writing about your experiences or sharing relevant articles, this helps to establish you as an engaged professional. Potential employers, like Vmlenterprisesolutions, will notice your enthusiasm!
✨Leverage Your Network
Don’t hesitate to reach out to professors, mentors, or even past colleagues who are in social work. They might have inside knowledge about openings at Vmlenterprisesolutions or be able to connect you with someone who’s hiring. Networking is key, especially in a full-time role where relationships matter.
We think you need these skills to ace Senior Social Commerce Strategist (Permanent)
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let us see your passion for social work shine through! Talk about the experiences that made you want to pursue this career—whether it’s volunteering, personal experiences, or academic projects. We want to know why this field matters to you.
Emphasise Relevant Qualifications:Make sure your CV highlights any relevant qualifications, like degrees in social work or certifications like a DBS check. If you've done any workshops or training, don’t forget to include those as well. We're keen to see your commitment to your professional development!
Detail Your Experience with Clients:Since this is a hands-on field, detailing any direct experience you have with clients is crucial. Whether it's internships, volunteer roles, or previous jobs, highlight those experiences in your CV to show us you've got the practical skills necessary for the job!
Tailor Your Application to Vmlenterprisesolutions:Before hitting send, make sure to tailor your application specifically to Vmlenterprisesolutions! Research our mission and values, and refer to them in your cover letter. This shows us that you understand our work and are genuinely interested in being a part of our team!
How to prepare for a job interview at Vmlenterprisesolutions
✨Understanding the Role of Empathy
In social work, understanding and demonstrating empathy is key. Be prepared to share personal experiences or scenarios where you effectively showed compassion and support. This helps show that you genuinely care about the well-being of others, which is crucial in social work.
✨Demonstrating Knowledge of Frameworks
Familiarise yourself with the frameworks and models used in social work, such as the Strengths-Based Approach or the Ecological Perspective. Be ready to discuss how these frameworks apply to your work, especially if you can tie them into real-world examples or case studies you've encountered.
✨Showcasing Your Multi-Disciplinary Skills
In a full-time social work role, you'll often collaborate with healthcare professionals, educators, and law enforcement. Be prepared to describe your teamwork experiences and how you've effectively communicated with other disciplines to achieve the best outcomes for clients.
✨Preparing for Scenario-Based Questions
Expect questions that put you in hypothetical social work situations, such as dealing with a crisis or managing a complex case. Think through your thought process for these scenarios beforehand, considering how you'd assess the situation and what steps you'd take, as this demonstrates your critical thinking and problem-solving abilities.
