At a Glance
- Tasks: Design and execute social commerce strategies that drive revenue for global brands.
- Company: Join WPP Enterprise Solutions, a leader in business transformation and marketing modernisation.
- Benefits: Career development, inclusive culture, and the chance to work with exciting global brands.
- Other info: Dynamic environment with opportunities for innovation and personal growth.
- Why this job: Be at the forefront of social commerce, turning engagement into real revenue.
- Qualifications: Experience in social commerce and a strong commercial mindset are essential.
The predicted salary is between 51750 - 63250 £ per year.
Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on.
In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution.
Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.
VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Senior Social Commerce Strategist wanted for a minimum 12 month Fixed Term Contract to join our Global Social Commerce Team.
We are seeking a passionate, commercially driven Senior Social Media Strategist to join our Global Social Commerce Team.
We are looking for a social strategist who understands how to turn social interaction into transaction.
Your primary focus will be designing and executing strategies that drive direct revenue, conversion, and social commerce growth for global well-known brands and retailers.
This highly visible role sits at the intersection of social and transaction, partnering across global brand teams and agencies to lead, innovate, and drive measurable social commerce growth
You will bridge the gap between creative storytelling and hard commerce metrics.
A critical element of this role is deep, hands-on expertise in social commerce ecosystems specifically Tik Tok Shop, Tik Tok Creator Affiliate models, and/or Meta's collaborative/conversion suites.
You will partner closely with client brand teams, creative leads, and agency partners to define platform-specific strategies, establish commercial frameworks, and deliver measurable bottom-line growth.
What you’ll be doing
- Develop and implement end-to-end social commerce strategies that move consumers from discovery to checkout.
Define clear conversion-focused KPIs, revenue targets, and social-to-shelf journeys.
- Develop strategies that seamlessly integrate paid and organic social media efforts to maximise reach, engagement, and conversion.
- Digest, interpret, and respond to briefs in a fast-paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget.
- Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.
- Act as the internal and client-facing subject matter expert on social media ecosystems such as Tik Tok Shop
- Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies.
- Act as a trusted strategic advisor to senior brand managers and client directors, translating complex social commerce mechanisms into clear, high-impact business cases.
- Track and analyse social media performance, providing regular reports and insights to clients and internal stakeholders.
- Confidently present strategic thinking and creative solutions to clients, including senior-level executives.
- Work closely with internal global teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
- Willingness to work at client locations as needed.
What we want from you
- Proven hands-on experience as a Social Strategist (agency or brand-side) with a distinct focus on transactional social commerce and conversion over pure brand awareness (turning social engagement into transactional revenue)
- Hands-on experience working with social platforms such as Tik Tok Shop setups, live shopping, and Tik Tok’s affiliate/creator network modelsand/or Meta’s collaborative ads (CPAS) and social-to-retail integrations is highly essential.
- You possess a strong commercial mindset with the ability to act as a growth partner for our clients.
You don't just manage client relationships; you proactively identify and pitch new social commerce opportunities that drive incremental revenue and business growth through social channels.
- Experience in delivering business outcomes, not just engagement metrics.
You understand retail margins, affiliate commission models, conversion funnels, and the commercial drivers of e-commerce.
- You will have experience scaling social commerce within large, complex structures and multi-brand environments.
- Comfortable diving into platform analytics, social commerce metrics, and performance dashboards to pull out actionable insights that steer creative and media choices.
- While you are a specialist in social commerce, you possess a broad understanding of the wider digital shelf, retail media, and how social commerce connects to a brand’s overall e Commerce ecosystem.
- An adaptable, positive thinker who thrives in a fast-paced environment.
You see the rapid shifts in social media platforms not as a challenge, but as a commercial opportunity to test, learn, and pioneer new shopping experiences.
- Exceptional presentation and communication skills.
You are highly consultative, comfortable partnering with senior global clients, and capable of translating complex social commerce mechanics into clear, commercially viable business cases.
Desirable Attributes
- Experience in the consumer-packaged goods (CPG) or related industry (e. g., personal care, household products, food & beverage) is highly desirable.
This includes understanding the unique challenges and opportunities within this sector, such as navigating complex regulatory environments, managing brand reputation, and driving online sales through social commerce.
- Experience with social listening, analytics, and social commerce tools (e. g., Sprinklr, Brandwatch, Google Analytics).
- Experience managing or advising on creator/influencer affiliate programs at scale.
- Familiarity with A/B testing methodologies for creative assets in social commerce environments.
What we can offer you
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills.
We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart , fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage , inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
#LI-EMEA
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
#J-18808-Ljbffr
Senior Social Commerce Strategist (FTC) employer: Vmlenterprisesolutions
At Vmlenterprisesolutions, we pride ourselves on fostering a dynamic work culture that values innovation and collaboration. As a CX Researcher, you will have the opportunity to work with a prestigious automotive client, contributing to meaningful projects that enhance digital experiences. Our commitment to employee growth is reflected in our continuous training programmes and supportive environment, making us an excellent employer for those seeking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Commerce Strategist (FTC)
✨Get Involved in Local Community Projects
One of the best ways to land a temporary role in social work is to dive headfirst into local community projects. Volunteer your time or skills at local charities or community centres to not only gain experience but also to connect with professionals in the field. They might just have some insider knowledge on temporary positions that pop up!
✨Engage with Social Work Networks
Join online forums and social media groups specifically for social workers. Platforms like Facebook or LinkedIn have dedicated groups where professionals share temporary job opportunities. Being an active member can help you stay in the loop and even get recommendations from those already in the field.
✨Attend Workshops and Seminars
Keep an eye out for workshops, seminars, or conferences related to social work in your area. These events aren't just great for learning; they're also hotbeds for networking! You never know who might be hiring or can point you towards a temporary position while you're soaking up new skills.
✨Apply Directly Through Our Website!
When you spot a role that piques your interest, especially for a temporary position, make sure to apply directly through our website! This not only shows your commitment to Vmlenterprisesolutions, but also gives you an edge by putting your application right in front of the hiring team. Let’s get you moving on that path to your next opportunity!
We think you need these skills to ace Senior Social Commerce Strategist (FTC)
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let's highlight why you're passionate about social work and how your values align with those of Vmlenterprisesolutions. Share specific experiences where you made a difference, as this field thrives on genuine motivation and connection.
Demonstrate Relevant Experience:When listing your experience, focus on any internships, volunteer roles, or temporary positions you've had in social work or related fields. Those skills are gold! Think about situations where you helped individuals or communities, and don't forget to mention any relevant certifications, like safeguarding or mental health first aid.
Keep It Concise and Relevant:Remember, for a temporary role, hiring managers want to see how you fit in and can hit the ground running. Keep your CV clear and to the point, showcasing only the experience that really matters for the role at Vmlenterprisesolutions. We recommend a two-page limit – make every word count!
Emphasise Flexibility and Adaptability:Considering this is a temporary position, it's vital to show you can adapt to new environments quickly. In your application, highlight any past experiences where you had to adjust to different teams or roles smoothly. This shows you understand the nature of temporary work and are ready for the challenge!
How to prepare for a job interview at Vmlenterprisesolutions
✨Sharpen Your Empathy Skills
In social work, it's all about understanding and connecting with people from diverse backgrounds. Make sure to prepare some examples from your experience where you've demonstrated empathy and resilience. Practising active listening techniques can help you articulate your approach during the interview with Vmlenterprisesolutions.
✨Know Your Frameworks
Familiarise yourself with key social work theories and frameworks, like the ecological systems theory or person-centred approaches. These concepts might pop up during your interview for the temporary Senior Social Commerce Strategist (FTC) role at Vmlenterprisesolutions, so it's good to have a couple of insights ready to share.
✨Highlight Flexibility and Adaptability
Since this is a temporary position, showcasing your flexibility is key. Be prepared to discuss past experiences where you quickly adapted to new environments or changing client needs, which is crucial in the dynamic world of social work.
✨Prepare for Scenario-Based Questions
Expect some scenario-based questions that test your decision-making skills and ethical judgement. Think about how you would handle specific challenges you might face in the field. Having a clear structure for your answers will show Vmlenterprisesolutions that you can think critically and act effectively under pressure.
