At a Glance
- Tasks: Drive daily site optimisation and continuous improvement initiatives for global clients.
- Company: Join WPP Enterprise Solutions, a leader in business transformation and marketing modernisation.
- Benefits: Gain career development, skill growth, and a supportive work environment.
- Other info: Collaborate with creative and technical teams in a fast-paced, agile environment.
- Why this job: Make an immediate impact on real-time performance and conversion rates.
- Qualifications: Experience with optimisation tools, analytics suites, and a passion for CRO.
The predicted salary is between 51750 - 63250 £ per year.
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.
We are looking for an Optimisation Manager contractor to join us at the start of August for a 3-month contract. You will execute and run daily, high-velocity site optimisation and continuous improvement initiatives.
Reporting directly to the Optimisation Lead, you will drive the day-to-day execution of our Rapid Iteration & Optimisation (RIO) framework. You will sit at the intersection of data, technology, and execution—translating tactical roadmaps into live, performance-enhancing site updates. Working closely with the Paid Media, CX, and Development teams, you will turn real-time trading insights into immediate, measurable business growth for our global clients.
What You’ll Be Doing
- Execution of Site Optimisation & RIO Roadmap
- Daily Campaign Management: Own the hands-on execution and QA of the weekly site optimisation roadmap, ensuring rapid deployment and zero-defect delivery of experiments and content updates.
- A/B Testing & Personalisation: Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns designed to boost real-time trading performance and conversion rates (CRO).
- Cross-Functional Coordination: Collaborate daily with copywriters, designers, developers, and the Paid Media team to coordinate asset production and ensure rapid execution of updates.
- Performance Analysis & Reporting
- Real-Time Monitoring: Monitor live campaign performance and analytics to identify sudden performance drops, bugs, or immediate conversion opportunities.
- Insights Translation: Synthesize test results into actionable recommendations. Help the Optimisation Lead compile weekly performance reports showing trading uplift and ROI.
- Audience Segmentation: Use Customer Data Platforms (CDPs) and web analytics tools to build, manage, and optimise dynamic audience segments for targeted messaging.
- Technology & Platform Operations
- Platform Operations: Act as the super-user and administrator for the site optimization, analytics, and content management platforms.
- Data Quality & Tagging: Ensure tracking codes, analytics tags, and event-tracking parameters are correctly implemented on all optimized pages to safeguard data integrity.
What We Want From You
We are looking for an execution-focused digital specialist who is highly organized, agile, and obsessed with conversion rate optimization (CRO) and real-time performance.
Technical Skills & Experience
- Site Optimisation Platforms: Proven hands-on experience with optimization and A/B testing software (e.g., Optimizely, VWO, Adobe Target, Siteimprove, or similar tools).
- Analytics Suites: Proficient in setting up custom reports, segments, and event tracking in web analytics suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude).
- Content Management Systems (CMS): Experience editing, publishing, and running personalization initiatives within enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, or Shopify).
- Customer Data Platforms (CDPs): Familiarity with CDPs (e.g., Segment, Tealium) in ingesting and activating audience data for real-time personalization is desirable.
- Basic Frontend Knowledge: A foundational understanding of HTML, CSS, and JavaScript and how they affect browser rendering and A/B test implementation is a plus.
Execution & Mindset
- High Velocity: A fast-paced mindset that aims for rapid delivery and immediate commercial impact.
- Agile Competency: Comfortable working in agile sprints, managing weekly backlogs, and juggling multiple fast-turnaround tasks.
- Analytical Thinking: Curious and analytical, seeking the reasons behind user behavior.
- Collaborative Communicator: Strong interpersonal skills to bridge creative, technical, and commercial stakeholders.
What We Can Offer You
We offer opportunities to work with leading brands, plus career development, skill growth, and a supportive environment.
Our culture is built on core values: Heart, Brains, and Courage. We lead with Heart, empower Brains for innovation, and champion Courage to pursue bold solutions.
WPP is a trusted growth partner for leading brands, supported by talent, data, intelligence, and partnerships that enable transformational growth.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone belongs and has equal opportunities to progress in their careers.
Optimisation Manager Contract employer: Vmlenterprisesolutions
At Vmlenterprisesolutions, we pride ourselves on fostering a dynamic work culture that values innovation and collaboration. As a CX Researcher, you will have the opportunity to work with a prestigious automotive client, contributing to meaningful projects that enhance digital experiences. Our commitment to employee growth is reflected in our continuous training programmes and supportive environment, making us an excellent employer for those seeking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Optimisation Manager Contract
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Vmlenterprisesolutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Vmlenterprisesolutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Vmlenterprisesolutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Vmlenterprisesolutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Optimisation Manager Contract
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Vmlenterprisesolutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Vmlenterprisesolutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Vmlenterprisesolutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Vmlenterprisesolutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Vmlenterprisesolutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Vmlenterprisesolutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
