Senior Social Commerce Strategist (Permanent)

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.

Senior Social Commerce - TikTok Shop Manager needed on a permanent basis to join our Global Social Commerce Team.

The opportunity

In this role, you will be responsible for developing and executing comprehensive social media strategies focused on commerce that unify paid and organic efforts to drive measurable results for our clients. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform-specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences.

Essential to this role is understanding the social networks, how they drive engagement and growth for clients and being able to drive both strategy and execution for clients across all, in particular with a focus on TikTok shop.

What you’ll be doing

• Strategic Leadership: Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results.
• Paid & Organic Integration: Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.
• Content Strategy & Development: Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies.
• Platform Expertise: Maintain a deep understanding of social media platforms, best practices, and emerging trends.
• Client Management: Build and maintain strong relationships with clients, acting as a trusted advisor.
• Brief Response & Execution: Digest, interpret, and respond to briefs in a fast-paced environment.
• Performance Analysis & Reporting: Track and analyze social media performance, providing regular reports and insights.
• Project Leadership: Lead social media projects from inception to completion.
• Presentation & Communication: Confidently present strategic thinking and creative solutions to clients.
• Innovation & Thought Leadership: Stay abreast of the latest social media trends and technologies.
• Collaboration: Work closely with internal teams to ensure that social media strategies are integrated with overall marketing efforts.
• Client Location Work: Willingness to work at client locations as needed.

What we want from you

• Talented, enthusiastic, focused, and professional.
• Strong attention to detail with an understanding of design fundamentals.
• Positive and outgoing creative thinker.
• Adaptable and thrives in a fast-paced environment.
• Passionate about inspiring outstanding online shopper experiences.
• Customer-first mindset with the maturity and initiative to keep clients happy.
• Experience working with social platforms, in particular Meta and TikTok Shop.
• Excellent presentation and communication skills.
• Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business.
• Proven experience in digesting, interpreting, and responding to briefs.
• Hands-on experience in a social strategist role.
• Highly consultative with a deep understanding of social media platforms.
• Experience working with global brands and leading projects.
• Experience in the consumer packaged goods (CPG) or related industry is highly desirable.
• Passionate about social media, digital, and commerce.

Desirable Attributes

• Experience with social listening tools and analytics platforms.
• Experience with social media advertising platforms.
• Experience with influencer marketing and content creation.
• Strong understanding of SEO principles and best practices.
• Experience with A/B testing and optimization.
• Excellent written and verbal communication skills.
• Strong organizational and time management skills.
• Ability to work independently and as part of a team.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only: We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions.

How we use AI in the recruitment process: To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking. This allows our team to be fully present with you.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.