At a Glance
- Tasks: Shape CRM strategy for major automotive accounts and lead impactful projects.
- Company: Dynamic agency with a collaborative culture and growth opportunities.
- Benefits: Hybrid working, competitive package, strong learning opportunities, and career progression.
- Other info: Join a vibrant team focused on creativity and strategic innovation.
- Why this job: Make a real impact on customer journeys while mentoring junior talent.
- Qualifications: Proven CRM strategist experience, preferably in the automotive sector.
The predicted salary is between 45000 - 55000 £ per year.
As Senior CRM Strategist, you shape CRM strategy across connected customer journeys for major automotive accounts. You work closely with Client Services, Creative and Data partners to transform insights into impactful, customer-centric solutions. You lead strategic direction from brief to delivery, ensuring outcomes align with client objectives while mentoring junior colleagues. This role offers high-profile, cross-functional collaboration in a hybrid, growth-oriented environment.
Pay / Benefits
- hybrid working
- competitive package
- strong learning and development opportunities
- career progression
- access to full suite of company and group benefits
- collaboration-centric culture
Responsibilities
- Own the strategic direction across projects from brief to creative development, client sell-in and measuring effectiveness
- Turn business, customer, cultural and behavioral information into clear, actionable insights
- Write strategic and creative briefs for CRM, digital, social and dealership assets
- Drive the CRM comms strategy across the end-to-end customer journey including automated/triggered reminders, seasonal campaigns, and owner messaging
- Collaborate with Client Services, Creative, Data and Media partners to develop connected, effective solutions
- Build trusted relationships with clients and become a credible strategic partner
- Present and sell strategic thinking to clients and internal stakeholders at different levels
- Use data, research and customer understanding to inform strategic recommendations
- Ensure strategic thinking aligns with client commercial objectives and outcomes
- Challenge briefs and thinking when there is an opportunity to improve the work
- Contribute to pitches, quarterly thought leadership and new business opportunities
- Support and develop junior strategy team members
- Bring curiosity and new thinking about culture, technology, and trends
Key requirements
- Proven experience as a CRM Strategist in an agency setting; automotive experience is a strong advantage
- Experience across the connected customer journey from brand consideration to post-purchase CRM/retention
- Proven ability to develop strategic thinking from brief through creative development, delivery and evaluation
- Passion for creativity and delivering best-in-class work
- Strong understanding of customer behavior, journey mapping, CRM/lifecycle communications, and digital ecosystems (web, search, social, dealership touchpoints)
- Confidence presenting strategic thinking and recommendations to clients
- Ability to interpret data and research into meaningful insights
- Experience contributing to pitches and proactive strategic projects helpful
- Experience mentoring or supporting junior team members advantageous
- Strategic thinking
- Commercial minded
- Confident but collaborative
- CRM/lifecycle communications
- Data interpretation and analytics
- Customer journey mapping
Senior CRM Strategist employer: VML
At VML, we pride ourselves on being a leading creative company that fosters a vibrant work culture where innovation and collaboration thrive. As a Senior Technical Project Manager, you'll have the opportunity to work with some of the world's most exciting brands while benefiting from our commitment to your professional growth and development. Our hybrid work model promotes flexibility, and our core values of Heart, Brains, and Courage ensure that every team member feels empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for VML and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like VML are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with VML on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at VML. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit VML. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of VML:Show us that you’ve done your homework! In your application, briefly mention what you admire about VML’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at VML
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at VML will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At VML, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
