At a Glance
- Tasks: Shape CRM strategy for major automotive accounts and lead impactful projects.
- Company: Dynamic agency with a collaborative culture and growth opportunities.
- Benefits: Hybrid working, competitive package, strong learning opportunities, and career progression.
- Other info: Join a vibrant team focused on creativity and strategic innovation.
- Why this job: Make a real impact on customer journeys while mentoring junior talent.
- Qualifications: Proven CRM strategist experience, preferably in the automotive sector.
The predicted salary is between 45000 - 55000 £ per year.
As Senior CRM Strategist, you shape CRM strategy across connected customer journeys for major automotive accounts. You work closely with Client Services, Creative and Data partners to transform insights into impactful, customer-centric solutions. You lead strategic direction from brief to delivery, ensuring outcomes align with client objectives while mentoring junior colleagues. This role offers high-profile, cross-functional collaboration in a hybrid, growth-oriented environment.
Pay / Benefits
- hybrid working
- competitive package
- strong learning and development opportunities
- career progression
- access to full suite of company and group benefits
- collaboration-centric culture
Responsibilities
- Own the strategic direction across projects from brief to creative development, client sell-in and measuring effectiveness
- Turn business, customer, cultural and behavioral information into clear, actionable insights
- Write strategic and creative briefs for CRM, digital, social and dealership assets
- Drive the CRM comms strategy across the end-to-end customer journey including automated/triggered reminders, seasonal campaigns, and owner messaging
- Collaborate with Client Services, Creative, Data and Media partners to develop connected, effective solutions
- Build trusted relationships with clients and become a credible strategic partner
- Present and sell strategic thinking to clients and internal stakeholders at different levels
- Use data, research and customer understanding to inform strategic recommendations
- Ensure strategic thinking aligns with client commercial objectives and outcomes
- Challenge briefs and thinking when there is an opportunity to improve the work
- Contribute to pitches, quarterly thought leadership and new business opportunities
- Support and develop junior strategy team members
- Bring curiosity and new thinking about culture, technology, and trends
Key requirements
- Proven experience as a CRM Strategist in an agency setting; automotive experience is a strong advantage
- Experience across the connected customer journey from brand consideration to post-purchase CRM/retention
- Proven ability to develop strategic thinking from brief through creative development, delivery and evaluation
- Passion for creativity and delivering best-in-class work
- Strong understanding of customer behavior, journey mapping, CRM/lifecycle communications, and digital ecosystems (web, search, social, dealership touchpoints)
- Confidence presenting strategic thinking and recommendations to clients
- Ability to interpret data and research into meaningful insights
- Experience contributing to pitches and proactive strategic projects helpful
- Experience mentoring or supporting junior team members advantageous
- Strategic thinking
- Commercial minded
- Confident but collaborative
- CRM/lifecycle communications
- Data interpretation and analytics
- Customer journey mapping
Senior CRM Strategist employer: VML
At VML, we pride ourselves on being a leading creative company that fosters a vibrant work culture where innovation and collaboration thrive. As a Senior Technical Project Manager, you'll have the opportunity to work with some of the world's most exciting brands while benefiting from our commitment to your professional growth and development. Our hybrid work model promotes flexibility, and our core values of Heart, Brains, and Courage ensure that every team member feels empowered to make a meaningful impact.
