Senior Business Analyst - UK

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award‑winning work for blue chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. VML is a WPP agency (NYSE: WPP).

Senior Business Analyst with Commerce experience required to join our Delivery team here in the UK, please note we offer Hybrid working.

We are VML Enterprise Solutions - a group of talented engineers, tech experts, and creators who combine our passions and contribute to the IT world. We design, build, manage and run complex technology platforms and help our clients to benefit from our work and creativity.

The opportunity

Senior Business Analyst needed to join our team here at VML Enterprise Solutions. Working under your own initiative with required guidance and support, a Business Analyst with proven experience you will be part of the Business Analysis team and expected to take the initiative in ensuring the business needs of our client are fully documented, understood and met by the proposed solution. This is a contract role based in London.

What you'll get to do:

• Gather and document requirements and translate them into clear user stories and acceptance criteria that can be used and interpreted by both business and technical users.
• Manage, guide and support other BAs on your project or in the wider team.
• Identify and recommend options for potential solutions and assess them for both technical and business suitability.
• Create logical and innovative solutions to problems.
• Present proposals to clients.
• Manage a scrum / delivery team through to go live.
• Analyse business systems in order to recommend efficiencies.
• Provide estimates for analysis work and plans in conjunction with Project/Programme Managers.
• Communicate and collaborate with developers, testers and a variety of end users to ensure all solutions deliver quality and customer satisfaction.
• Provide training to users of a new system as required.
• Plan and work flexibly to meet deadlines.
• Keep up to date with technical and industry sector advances.
• Maintain great client relationships at all levels of the organisation.
• Maintain consistently high levels of client satisfaction and effectively escalating business critical situations as required.
• Manage situations and relationships both internally and externally.

What you should have:

• Working as a Senior Business Analyst on large ecommerce or digital experience projects.
• Experience of working supplier side and managing client stakeholders and 3rd parties.
• Able to plan, and run large workshops with senior client stakeholders and manage senior stakeholders effectively.
• Highly proactive, talented, enthusiastic, focused, eye for detail, professional.
• Keen to learn and to challenge for smarter ways of doing things; a team player proud of their work who wants to share it.
• You like working in a fast‑paced environment and are ready to inspire outstanding online experiences for consumers and brands, no matter what product, service, sector, device or channel!
• You will be happy working at client locations when needed.
• Experience of Agile software delivery.
• Business Process mapping and engineering.
• eCommerce and retail / brand experience.
• Production of high quality user stories and acceptance criteria.
• Analysis and design of systems (package integration and bespoke development).
• Ability to work on your own initiative to an agreed action plan.
• Strong communication skills - as this role requires a high level of communication, interpersonal and presentation skills.
• Strong problem solving, time management and organisational skills.
• Strong commercial awareness and business acumen.
• Energetic, enthusiastic with strong attention to detail.

Bonus points if you have:

• Scrum Master qualification.
• Certified Scrum Product Owner.
• Experience working with multiple different ecommerce / experience platforms.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are. Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human‑centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world's leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi‑channel growth for world‑leading brands.

We work with some of the most exciting brands such as The Coca‑Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes‑Benz, Johnson & Johnson, Nestlé, Sainsbury's, Selfridges, Shell and Tiffany & Co. We've built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.